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04 Principles of Design2

The document discusses key principles of design including balance, scale, contrast, pattern, movement and rhythm, emphasis, unity, and harmony. Balance refers to the symmetrical or asymmetrical arrangement of elements. Scale affects balance and how elements draw attention. Contrast accentuates differences. Pattern involves repetition. Movement and rhythm govern how the eye moves through a composition. Emphasis distinguishes elements. Unity and harmony create a cohesive whole through similar and different parts.

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Raye Adrian Dayot
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26 views

04 Principles of Design2

The document discusses key principles of design including balance, scale, contrast, pattern, movement and rhythm, emphasis, unity, and harmony. Balance refers to the symmetrical or asymmetrical arrangement of elements. Scale affects balance and how elements draw attention. Contrast accentuates differences. Pattern involves repetition. Movement and rhythm govern how the eye moves through a composition. Emphasis distinguishes elements. Unity and harmony create a cohesive whole through similar and different parts.

Uploaded by

Raye Adrian Dayot
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Principles of Design

Principles of Design
These principles of design highlight the fundamental aspects of what
makes design not only appealing to the eye, but functional and useful
for our everyday use.
Balance
Balance is how the elements within a
composition are arranged either
symmetrically, asymmetrically, or
radially to create the impression of
equality in weight or importance.
Scale
How big or small something is.
Scale affects how something is
balanced. The phrase “Bigger is
always better” is not always the
case in design. Sometimes tiny
elements can call attention just as
effectively as something large. It’s
the message you’re trying to
convey with the design.
v v

v v
Contrast
An accentuation of the differences between elements in a design.
Pattern
Pattern is the repetition of specific visual elements such as a single unit
or multitude of forms.
Movement and Rhythm
Movement is how the eye moves
throughout the composition;
leading the attention from one
aspect to another. This can be
achieved by using repeating or
alternating elements or patterns.
How often something repeats and
the intensity of its contrast creates
rhythm.
Emphasis
This is when a specific element is
given to a distinguishing feature
to separate it from a certain
element or group. This can be
achieved through other
principles such as contrast,
movement, scale or balance.
Unity
The way elements are arranged so that the image is seen as a whole
and overall, creates a visually compelling composition is unity.
Harmony
Uses the elements of art to
emphasize the similar parts
of different things

Togetherness through
difference
Unity is the “What” Harmony is the “How”
Unit & Harmony
Unit & Harmony
Unit & Harmony
Unit & Harmony
Unit & Harmony
Unit & Harmony

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