Public Speaking
Public Speaking
Review
Introduction
People speak in public for many reasons. One of the most common forms of public speaking
is the 'Presentation'. In a presentation, you 'present' or introduce something (a product, an
idea, financial results, a project etc) to your audience. You give a presentation because you
want to 'communicate' something. Generally, you want to do one of four things. You want:
to inform
to train
to persuade
to sell
A presentation is one of the best ways of communicating your message. And because English
is so widely used in international business, a knowledge of the vocabulary and techniques
used in an English language presentation is very useful.
This article will give you 7 of the most important areas to consider when giving any
presentation.
Preparation and Structure
A good presentation has a clear structure, like a good book or film. A good
presentation has:
a beginning (introduction & preview)
a middle (main message)
an end (review & conclusion)
Beginning Short welcome your audienceintroduce
introduction your subject
explain the structure of your
presentation
explain rules for questions
Rehearsal
Rehearsal is a vital part of preparation. You should leave time to practice your presentation two
or three times.
Equipment and Visual Aids
You may have any of the following pieces of equipment at your disposal:
whiteboard
flipchart
overhead projector
35mm slide projector
computer graphics
Each of these has advantages and disadvantages. The important thing is to be the master of your
equipment, not the slave. You should know and understand your equipment perfectly.
4 "A picture is worth 1,000 words."
There are many types of visual aids - photographs, graphs, pie charts, maps, tables, real
samples etc. But you should use visual aids with care. Do not overload your audience with too
much information in a short time. A good rule is: use one image to give one message. Do not try
to give two messages with one image.
Signposting and Simplicity and Clarity
If you want your audience to understand your message, your language must be simple and clear.
Use short words and short sentences, Do not use jargon, unless you are certain that your audience
understands it, In general, talk about concrete facts rather than abstract ideas, Use active verbs instead of
passive verbs. Active verbs are much easier to understand. They are much more powerful. Consider these
two sentences, which say the same thing:
Toyota sold nine million vehicles last year.
Nine million vehicles were sold by Toyota last year.
Which is easier to understand? Which is more immediate? Which is more powerful?
#1 is active and #2 is passive.
When you read a book, you know where you are. You know the title of the book, the subject, the chapter,
the end of one chapter and beginning of another, the section and even the page number. But when you give
a presentation, your audience does not know where they are - unless you TELL them! You can use special
language called 'signalling' or 'signposting' that helps your audience know where they are. Here are a few
examples:
Let's begin by..., That's all I have to say about..., Now we'll move on to...
Let's consider this in more detail..., I'd like to deal with this question later, if I may...
I'd like now to recap..., To start with...later...to finish up...
During your introduction, you should tell your audience what the structure of
your presentation will be. You might say something like this:
"I'll start by describing the current position in Europe. Then I'll move on to
some of the achievements we've made in Asia. After that I'll consider the
opportunities we see for further expansion in Africa. Lastly, I'll quickly recap
before concluding with some recommendations."
Introduction •Welcome
•Explanation of structure (now)
Body •Europe
•Asia
•Africa
Conclusion •Summing up
•Recommendations
Audiences will keep this image in his head during the presentation. He may
even write it down. And throughout your presentation, you will put up
signposts telling him which point you have reached and where you are going
now. When you finish Europe and want to start Asia, you might say:
"That's all I have to say about Europe. Let's turn now to Asia."
When you have finished Africa and want to sum up, you might say:
"Well, we've looked at the three continents Europe, Asia and Africa. I'd like
to sum up now.“
And when you finish summing up and want to give your recommendations, you
might say:
"What does all this mean for us? Well, firstly I recommend..."
The table below lists useful expressions that you can
use to signpost the various parts of your presentation.
Signposting
Function Language
Ordering •Firstly...secondly...thirdly...lastly...
•First of all...then...next...after that...finally...
•To start with...later...to finish up...
Audience Rapport and Body Language
You need a warm and friendly relationship with your audience. How do you
achieve this? Well, enthusiasm is contagious. If you are enthusiastic, your
audience will be enthusiastic too. Try to make eye contact with each member
of your audience. Each person should feel that you are speaking to him or her
personally.
What you do NOT say can be more important than what you say. Your BODY is
speaking to your audience even before you open your mouth. Your clothes,
your walk, your glasses, your haircut, your expression: it is from these that
your listeners form their first impression as you enter the room.
As a general rule in communication, repetition is valuable.
In presentations, there is a golden rule about repetition:
3 •To start with I'll describe the progress made this year.
Outlining your structure Then I'll mention some of the problems we've
encountered and how we overcame them. After that I'll
consider the possibilities for further growth next year.
Finally, I'll summarize my presentation (before
concluding with some recommendations).
4 •Do feel free to interrupt me if you have
Giving instructions about questions any questions.
•I'll try to answer all of your questions
after the presentation.
•I plan to keep some time for questions
after the presentation.
Function Possible language
1 •To conclude,...
Summing up •In conclusion,...
•Now, to sum up...
•So let me summarise/recap what I've said.
•Finally, may I remind you of some of the main points
we've considered.
"Well Done!!!! All the basics, in an easy to use, easy to follow format!
Finally, my students have some high quality, free material to use!"John
Herzig, Teacher, USA