Visual Analytics
Visual Analytics
• At every 19%
11%
100%
90%
80%
Arts & culture
company
5% Bored
70% Education
Not great
60% Health
OK 50%
Human
throughout all
Kind of interested 40% services
25% 30% Other
40% Excited
20%
industries and
10%
0%
2010 2011 2012 2013 2014 2015
people.
241 Somewhat satisfied Very satisfied Completely satisfied
250.00
202
200.00 184 237 180 177 Feature A 11% 40% 47%
160 149 161 160 Feature B 13% 36% 47%
150.00 184 181 132 139 149 Featur… 5% 24% 34% 33%
160 148 150 156 Featur… 4% 21% 37% 29%
140
• It happens in
100.00 123 126 124 Feature E 6% 23% 36% 28%
104 Feature F 5% 20% 35% 25%
50.00 Featur… 5% 15% 26% 33%
Featur… 6% 23% 32% 25%
0.00 Feature I 5% 17% 27% 27%
places where
Feature J 8% 14% 24% 27% 25%
Feature K 4% 17% 28% 21%
Feature L 4% 23% 27% 16%
Featur… 3% 8% 25% 18% 13%
Featur… 9% 14% 24% 17% 10%
Ticket Volume Received Ticket Volume Processed
you would
Featur… 6% 15% 16% 11%
expect people
1.50
Segment 7 15% 11%
1.00
20%
to know better.
Segment 32% 0.50
6 17%
0.00
10%
Segment 5 18% (0.50)
Segment 4 10%
Segment 3 10% 15% (1.00)
Segment 2 7%
10% (1.50)
Segment 1 16%
9%
Our Business Competitor A Competitor B
US Population Our Customers
Ashish Competitor C Competitor D 2
Competitor E
Stages
Choose an Focus
Understand appropriate Eliminate Attention Think Like a Tell a Story
the context visual Clutter Where You Designer
display Want It
Ashish 3
• Exploratory analysis is what you do to
Exploratory understand the data and figure out what might
vs. be noteworthy or interesting to highlight to
others.
Explanatory • hunting for pearls in oysters
Ashish 4
Where
to
begin?
Ashish 5
Ashish 6
Ashish 7
In which Table does data stand out?
Ashish 8
Heatmap
Use of color saturation
Table Heatmap
LOW-HIGH
A B C A B C
Category 1 15% 22% 42% Category 1 15% 22% 42%
Category 2 40% 36% 20% Category 2 40% 36% 20%
Category 3 35% 17% 34% Category 3 35% 17% 34%
Category 4 30% 29% 26% Category 4 30% 29% 26%
Category 5 55% 30% 58% Category 5 55% 30% 58%
Category 6 11% 25% 49% Category 6 11% 25% 49%
Ashish 9
Points
Lines
Slope graph
Graphs Bars
Waterfall
Horizontal bar
chart
Area
Ashish 10
Cost per mile by miles driven
$3.00
Scatterplot $2.00
$1.50 AVG
$1.00
$0.50
$0.00
0 1,000 2,000 3,000 4,000
Miles driven per month
Ashish 11
Cost per mile by miles driven
$3.00
$1.00
$0.50
$0.00
0 1,000 17002,000 3,0003300 4,000
Miles driven per month
Ashish 12
Line Graph
Single series Two series Multiple series
8 8 8
7 A 7 A 7 A
6 6 B 6 B
5 5 5 C
4 4 4
3 3 3 D
2 2 2
1 1 1
0 0 0
Jan Feb Mar Apr May Jan Feb Mar Apr May Jan Feb Mar Apr May
Lines
Ashish 13
Showing Average
Ashish 14
Slope Graph
Ashish 15
Bar Charts
• must have a zero baseline
13%
460%
Ashish 16
Bar Width
Ashish 17
Vertical Bar Chart
Ashish 18
Vertical Stacked Charts
Ashish 19
Waterfall Chart
Ashish 20
Horizontal Bar Chart
Ashish 21
100% Stacked Horizontal Bar Chart
Survey item A
Survey item B
Survey item C
Survey item D
Survey item E
Ashish 22
Square Area Graph
Ashish 23
Other Types of Graphs
Ashish 24
To be avoided
Pie charts
Donut charts
3D
Secondary axis
Pie Charts are Evil
Ashish 26
Pie Chart with Labeled Segments
Ashish 27
Alternative?
Ashish 28
Donut Chart
Ashish 29
Never Use 3D
Number of issues
4
3.5
3
2.5
2
1.5
1
0.5
0
Jan Feb Mar Apr May Jun
Ashish 30
Secondary Y‐axis:
Ashish 31
Alternatives
Ashish 32
Ashish 33
Original Graph
300.00
250.00
200.00
150.00
100.00
50.00
0.00
January February March April May June July August September October November December
Ashish 34
Remove Chart Border
300.00
250.00
200.00
150.00
100.00
50.00
0.00
ar
y
ar
y ch ril ay n e l y st be
r
be
r
er be
r
u u ar A p M Ju Ju g u o
m
b
m
n br M Au e m ct
ve ce
Ja Fe pt O
o e
Se N D
Ticket Volume Received Ticket Volume Processed
Ashish 35
Remove Gridlines
300.00
250.00
200.00
150.00
100.00
50.00
0.00
ar
y
ar
y ch ril ay n e l y st be
r
be
r
er be
r
u u ar A p M Ju Ju g u o
m
b
m
n br M Au e m ct
ve ce
Ja Fe pt O
o e
Se N D
Ticket Volume Received Ticket Volume Processed
Ashish 36
Remove Data Markers
300.00
250.00
200.00
150.00
100.00
50.00
0.00
ar
y
ar
y ch ril ay n e l y st be
r
be
r
er be
r
u u ar A p M Ju Ju g u o
m
b
m
n br M Au e m ct
ve ce
Ja Fe pt O
o e
Se N D
Ticket Volume Received Ticket Volume Processed
Ashish 37
Clean Up Axis Labels
300
250
200
150
100
50
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ashish 38
Label Data Directly
300
250
200
Received
150
Processed
100
50
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ashish 39
Leverage Consistent Colour
300
250
200
Received
150
Processed
100
50
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ashish 40
This visual is not yet complete.
But identifying and eliminating the clutter has brought us a long way in terms
of reducing cognitive load and improving accessibility
Before After
300
300.00
250.00 250
200.00
200
150.00 Received
150
100.00 Processed
50.00 100
0.00
50
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ticket Volume Received
Ashish 41
Lack of Visual Order
Ashish 42
Modified
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Ashish 44
Preattentive Attributes
Ashish 45
Preattentive attributes in graphs
Ashish 46
Leverage Color to Draw Attention
Ashish 47
Visual Hierarchy of Information
Of the top design concerns, three are noise-related.
Ashish 48
Some Tips
Ashish 49
Position on Page
• Z movement of eyes
• Put the important thing at
the top
• Do not contradict the
conventions E.g. negative
on left and positive on
right
• Keep in mind what your
audience needs to see
and position it accordingly
Ashish 50
Q & A?
Ashish 51
Thank you!
Ashish 52