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It Happened in India Book Review

This document provides a summary of the book "It Happened in India" which profiles Indian businessman Kishore Biyani and the growth of his retail business Future Group. [1] It describes how Biyani challenged conventions by moving away from his family's traditional business and establishing new retail formats like Pantaloon and Big Bazaar to make quality products accessible to all of India. [2] The document outlines Biyani's entrepreneurial journey from his early career starting various clothing businesses to building the Future Group into one of India's largest retail conglomerates. [3] Key aspects of Biyani's approach are summarized like his focus on understanding local consumer behavior, establishing brands

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Rohit Sharma
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78 views

It Happened in India Book Review

This document provides a summary of the book "It Happened in India" which profiles Indian businessman Kishore Biyani and the growth of his retail business Future Group. [1] It describes how Biyani challenged conventions by moving away from his family's traditional business and establishing new retail formats like Pantaloon and Big Bazaar to make quality products accessible to all of India. [2] The document outlines Biyani's entrepreneurial journey from his early career starting various clothing businesses to building the Future Group into one of India's largest retail conglomerates. [3] Key aspects of Biyani's approach are summarized like his focus on understanding local consumer behavior, establishing brands

Uploaded by

Rohit Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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IT HAPPENED IN INDIA BOOK REVIEW

Akanksha Arora(311074) Shashank Arora(311006) Manish Chauhan(311056) Gaurav Mukhija(311033)

Made In India

Sometimes, we a nation of billion people, think like a nation of million people A.P.J. Abdul Kalam

The 26th Jan Fiasco SABSE SASTA DIN 26 ko 26 Extension of promotion for 2 more days Post 26th Jan effects Understanding the emotions determining shopping behavior (Greed, Altruism, Fear & Envy). Division of India India 1(Consuming class) India 2 (Serving class) India 3 (Struggling class)

The 3-C Theory Confidence Change Consumption Concept of Indian-ness Look and feel of mandi Trendsetter (packaged + loose food grain offering both within the store) Every store was set up keeping the diverse culture, taste and preferences of the city or locality

Built from scratch

Strength lies in differences, Not in similarities Stephen Covey

A Brief History
Born on 9th Aug 1961,second son of Shri Laxmi Narayan Biyani and Shrimati Godavari Biyani. Against any religious practices or rituals. At college most of the time was spent outside wandering around places and understanding and interpreting the real world. Dhirubhai Ambani, First mental mentor and personal role model. Jack of all trades and master of some. Social club named Kshitij.

Challenge Dogmatic Rules Disco dandiya Moved away from traditional family business Dislike Parta The Stonewash story Got married to Sangita Rathi in Nov,1983 The Preserver, Creator & Destroyer

Entrepreneurship is about thinking big, believing in your own ability and going ahead with huge risks even if you are aware that some of the ventures may not be successful. ..KISHORE BIYANI

Defying the odds


The unlimited power that lies sleeping Within you, let it slumber no more. Anthony Robins

All Started with WBB Establishment of brand

First retail experience


Setting up of Dhruv Synthetics Manz Wear Private Limited to Pantaloon Fashion Focused On Brand Building Heavy expenditure on advertisement & publicity

The New Age Barter. Pantaloon Shoppe First exchange program in country

Pantalength
Failure of Franchise Model

The new, new things


Despite all the difficulties, all the frustations, there is a joy in having done something as well as you could and better than others thought you could. J.R.D.Tata

PANTALOON Marriage hall to the mega show room Patloon to Pantaloooooooons

Indianizing The Fashion. Defining Fashion Lemon-mirchi Traffic Drivers Visual merchandizing Category management Shorter Mind to market Fast Fashion Begun work on Big Bazaar

FOR GOD, COUNTRY & BIG BAZAAR


If at first the idea is not absurd, then there is no hope for it. Albert Einstein

The Small Town Experience The Product Price Psychology The Ambience Psychology Over Crowded Staff uniform The Sarvana Stores Hypermarket to city Not a box structure

BIG B Design. Shopping a family fun Cluster of mini bazaar The BIG B Kick off Location White Shirt Mistake Diversity calls Store manager as decision maker Focus on merchandising

Is se sasta aur accha kahin nahi The Consolidators The Food Bazaar Vashi APMC (Agriculture Produce marketing committee) Customer Should Buy Retail Is About Balance Between Right & Left Brain

Consolidating With Partners Diseconomies Of Scale Mumbai Dharavi Kolkata Metiabruz

Volvo Trucks VS Bullock Carts


Are The Days Of Neighborhood Kirana shop Numbered?

Bollywood calling

I do not believe in consensus decision-making I do not take a vote, I make the decision. Rahul Bajaj

Indian Emotional Connect Communicate In Local Connect Gupi Kukde one liners The fake currency advertisement

The Unpaid Advertisement Vehicle

Business @ speed of thought


When you want something, all universe conspires in helping you to achieve it Paulo Coelho

The HR-PR Factory Learn and Unlearn The Real Estate

The Destination Mall:- CENTRAL

Future Capital Holdings The Easy Credit Option Core Competency

The Future Group

The pantaloon way


Where the mind is without fear and head is held high, where knowledge is free Into that heaven of freedom, my father, let my country awake. Rabindranath Tagore

Design Management Prototyping Scenario Planning Trial & Error No Ceteris Paribus

The IDIOM Story(Tesseract + Eisgn)


MEMETICS

The Pantaloons Genes


We like being simple.

Speed is the essence of everything we do.


We like to learn while we execute. We like thrift. We believe that customers are always right. We like to think in terms of majority of people.

The Pantaloons Genes


We take pride in our core value of Indian-ness.

We believe in ourselves.
We do not like to blame others and external factors.

We like to think positively in every situation.


We like building and nurturing relationships. We love to rewrite rules, even as we retain our values.

Business of life

Give till it hurts Mother Teresa

Family Way Success Or Failure Art of War

Who says elephant cant dance?


Survival and success depend on speed and imagination N.R. Narayana Murthy

A Picture Of A Leader Managing The organization A Technological Approach

The Inflection Point


Creative Economy

Thank you

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