MODULE-04: CLASSIFICATION

& PREDICTION
 WHAT IS CLASSIFICATION &
PREDICTION?
❖ There are two forms of data analysis that can be used for extracting models describing
important classes / to predict future data trends. These two forms are as follows −
➢ Classification
➢ Prediction
❖ Classification models predict categorical class labels; and prediction models predict
continuous valued functions.
❖ For example, we can build a classification model to categorize bank loan applications
as either safe or risky, or a prediction model to predict the expenditures in dollars of
potential customers on computer equipment given their income and occupation.
WHAT IS CLASSIFICATION?
❖ Following are the examples of cases where the data analysis task is Classification

➢ A bank loan officer wants to analyze the data in order to know which customer
(loan applicant) are risky or which are safe.
➢ A marketing manager at a company needs to analyze a customer with a given
profile, who will buy a new computer.
❖ In both of the above examples, a model or classifier is constructed to predict the
categorical labels. These labels are risky or safe for loan application data and yes
or no for marketing data.
WHAT IS PREDICTION?
❖ Following are the examples of cases where the data analysis task is Prediction

 Suppose the marketing manager needs to predict how much a given

customer will spend during a sale at his company.
 In this example we are bothered to predict a numeric value. Therefore the data
analysis task is an example of numeric prediction. In this case, a model or a
predictor will be constructed that predicts a continuous-valued-function or
ordered value.
 Note − Regression analysis is a statistical methodology that is most often
used for numeric prediction
HOW DOES CLASSIFICATION WORKS?
❖ With the help of the bank loan application that we have discussed above, let us understand the
working of classification. The Data Classification process includes two steps −
➢ Building the Classifier or Model
➢ Using Classifier for Classification
❖ Building the Classifier or Model
➢ This step is the learning step or the learning phase.In this step the classification algorithms
build the classifier.
➢ The classifier is built from the training set made up of database tuples and their associated
class labels.
➢ Each tuple that constitutes the training set is referred to as a category or class. These
tuples can also be referred to as sample, object or data points.
USING CLASSIFIER FOR
CLASSIFICATION
❖ In this step, the classifier is used for classification. Here the test data is used to
estimate the accuracy of classification rules. The classification rules can be applied to
the new data tuples if the accuracy is considered acceptable.
ISSUE REGARDING CLASSIFICATION &
PREDICTION
❖ The major issue is preparing the data for Classification and
Prediction. Preparing the data involves the following activities −
➢ Data Cleaning − Data cleaning involves removing the noise and
treatment of missing values. The noise is removed by applying
smoothing techniques and the problem of missing values is solved by
replacing a missing value with most commonly occurring value for that
attribute.
➢ Relevance Analysis − Database may also have the irrelevant attributes.
Correlation analysis is used to know whether any two given attributes are
related.
ISSUE REGARDING CLASSIFICATION &
PREDICTION
➢ Data Transformation and reduction − The data can be transformed by any of
the following methods.
■ Normalization − The data is transformed using normalization.
Normalization involves scaling all values for given attribute in order to
make them fall within a small specified range. Normalization is used
when in the learning step, the neural networks or the methods involving
measurements are used.
■ Generalization − The data can also be transformed by generalizing it to
the higher concept. For this purpose we can use the concept hierarchies.
CLASSIFICATION & PREDICTION
METHOD
CLASSIFICATION METHODS
DECISION TREE
❖ Decision Tree Mining is a type of data
mining technique that is used to build
Classification Models. It builds classification
models in the form of a tree-like structure,
just like its name. This type of mining
belongs to supervised class learning.
❖ In supervised learning, the target result is
already known. Decision trees can be used
for both categorical and numerical data.
The categorical data represent gender,
marital status, etc. while the numerical
data represent age, temperature, etc.
EXAMPLE OF DECISION
TREE
WHAT IS THE USE OF DECISION
TREE?
❖ Decision Tree is used to build classification and regression models. It is used to
create data models that will predict class labels or values for the decision-
making process. The models are built from the training dataset fed to the
system (supervised learning).

❖ Using a decision tree, we can visualize the decisions that make it easy to
understand and thus it is a popular data mining technique.
CLASSIFICATION ANALYSIS
❖ A two-step process is followed, to build a classification model.

➢ In the first step i.e. learning: A classification model based on training data is built.

➢ In the second step i.e. Classification, the accuracy of the model is checked and then
the model is used to classify new data.
➢ The class labels presented here are in the form of discrete values such as “yes” or
“no”, “safe” or “risky”.
GENERAL APPROACH TO BUILD CLASSIFICATION
TREE
REGRESSION ANALYSIS
❖ Regression analysis is used for the prediction of numeric
attributes.
❖ Numeric attributes are also called continuous values. A model
built to predict the continuous values instead of class labels is
called the regression model. The output of regression analysis is
the “Mean” of all observed values of the node.
HOW DOES A DECISION TREE
WORK?
❖ A decision tree is a supervised learning algorithm that works for both discrete and continuous
variables. It splits the dataset into subsets on the basis of the most significant attribute in the
dataset.
❖ How the decision tree identifies this attribute and how this splitting is done is decided by the
algorithms.?
❖ The most significant predictor is designated as the root node, splitting is done to form sub-
nodes called decision nodes, and the nodes which do not split further are terminal or leaf
nodes.
❖ In the decision tree, the dataset is divided into homogeneous and non-overlapping regions. It
follows a top-down approach as the top region presents all the observations at a single place which
splits into two or more branches that further split. This approach is also called a greedy approach as
it only considers the current node between the worked on without focusing on the future nodes.
❖ The decision tree algorithms will continue running until a stop criteria such as the
minimum number of observations etc. is reached.
❖ Once a decision tree is built, many nodes may represent outliers or
noisy data. Tree pruning method is applied to remove unwanted
data. This, improves the accuracy of the classification model.
❖ To find the accuracy of the model, a test set consisting of test tuples and
class labels is used. The percentages of the test set tuples are correctly
classified by the model to identify the accuracy of the model. If the
model is found to be accurate then it is used to classify the data tuples
for which the class labels are not known.
❖ Some of the decision tree algorithms include Hunt’s Algorithm,
ID3, CD4.5, and CART.
EXAMPLE OF CREATING A DECISION
TREE
#1) Learning Step: The training data is fed into the system to be analyzed by a
classification algorithm. In this example, the class label is the attribute i.e.
“loan decision”. The model built from this training data is represented in the
form of decision rules.

#2) Classification: Test dataset are fed to the model to check the accuracy of
the classification rule. If the model gives acceptable results then it is applied
to a new dataset with unknown class variables.
DECISION TREE INDUCTION
ALGORITHM
DECISION TREE INDUCTION
❖ Decision tree induction is the method of learning the decision trees from the training
set. The training set consists of attributes and class labels. Applications of decision tree
induction include astronomy, financial analysis, medical diagnosis, manufacturing, and
production.
❖ A decision tree is a flowchart tree-like structure that is made from training set tuples. The
dataset is broken down into smaller subsets and is present in the form of nodes of a tree. The
tree structure has a root node, internal nodes or decision nodes, leaf node, and branches.
❖ The root node is the topmost node. It represents the best attribute selected for classification.
Internal nodes of the decision nodes represent a test of an attribute of the dataset leaf node or
terminal node which represents the classification or decision label. The branches show the
outcome of the test performed.
❖ Some decision trees only have binary nodes, that means exactly two branches of a node,
while some decision trees are non-binary.
The image above shows the decision tree to prevent the heart attack
Splitting criteria
 ATTRIBUTE SELECTION MEASURES
Attribute selection measures are also known as splitting rules because they determine how
the tuples at a given node are to be split.

An attribute selection measure is a heuristic for selecting the splitting criterion that “best”
separates a given data partition, D, of class-labeled training tuples into individual classes.

If we were to split D into smaller partitions according to the outcomes of the

splitting criterion, ideally each partition would be pure (i.e., all the tuples that fall into a
given partition would belong to the same class).

Conceptually, the “best” splitting criterion is the one that most closely results in such a
scenario.
 ATTRIBUTE SELECTION MEASURES
The following are three popular attribute selection measures—INFORMATION GAIN,
GAIN RATIO, AND GINI INDEX.

The notation used herein is as follows.

• Let D, the data partition, be a training set of class-labeled tuples.

•Suppose the class label attribute has m distinct values defining m distinct classes,
Ci(for i = 1, . . . , m).

• Let Ci,D be the set of tuples of class Ci in D.

• Let |D| and |Ci,D| denote the number of tuples in D and Ci, D, respectively.
INFORMATION GAIN
❖ This method is the main method that is used to build decision trees. It reduces
the information that is required to classify the tuples. It reduces the number
of tests that are needed to classify the given tuple. The attribute with the
highest information gain is selected.
❖ ID3 uses Information Gain as its attribute selection measure
❖ The expected information needed to classify a tuple in dataset D is given
by:
 INFORMATION GAIN

where pₗ is the non-zero probability that an arbitrary tuple in D belongs to class Ci and
is estimated by |Ci,D|/|D|.

A log function to the base 2 is used, because the information is encoded in bits.

Info(D) is just the average amount of information needed to identify the class label of a
tuple in D.

Info(D) is also known as the entropy of D.

 INFORMATION GAIN

Now, suppose we were to partition the tuples in D on some attribute A having v distinct
values, {a₁, a₂, . . . , av }, as observed from the training data.

How much more information would we still need (after the partitioning) to arrive at
an exact classification? InfoA(D) is the expected information required to classify a tuple
from D based on the partitioning by A
INFORMATION GAIN
Information gain is defined as the difference between the original information
requirement (i.e., based on just the proportion of classes) and the new requirement (i.e.,
obtained after partitioning on A). That is,

Gain(A) = Info(D) – InfoA(D).

Problem- information gain calculation
In this example, each attribute is discrete-valued, Continuous-valued attributes have
been generalized.)
The class label attribute, buys computer, has two distinct values (namely, {yes, no});
therefore, there are two distinct classes (i.e., m = 2). Let class C₁ = yes and C₂ = no.
There are nine tuples of class yes and five tuples of class no.
A (root) node N is created for the tuples in D. To find the splitting criterion for these
tuples, we must compute the information gain of each attribute. We first to compute the
expected information needed to classify a tuple in D:
Problem- information gain calculation
Problem- information gain calculation
Next, we need to compute the expected information requirement for each attribute.
Let’s start with the attribute age.
next, find yes and no tuples for each category of age
i.e for “youth” “middle aged”, “senior”
For the age category “youth,” there are 02 yes tuples and 03 no tuples.
For the category “middle aged,” there are 04 yes tuples and 00 no tuples.
For the category “senior,” there are 03 yes tuples and 02 no tuples.
the expected information needed to classify a tuple in D if the tuples are partitioned
according to age is:
Problem- information gain calculation
Hence, the gain in information from such a partitioning would be
Gain(age) = Info(D) − Infoage (D) = 0.940 − 0.694 = 0.246 bits.

Similarly, we can compute

Gain(income) = 0.029 bits,
Gain(student) = 0.151 bits,
and Gain(credit rating) = 0.048 bits.
Because age has the highest information gain
among the attributes, it is selected as the splitting attribute.
For age = middle aged all belong to the same class. Because they all belong to class
“yes,” a leaf should therefore be created at the end of this branch and labeled “yes.”
Problem- information gain calculation
GAIN RATIO
Information gain might sometimes result in portioning useless for classification.
However, the Gain ratio splits the training data set into partitions and considers the
number of tuples of the outcome with respect to the total tuples. The attribute with the
max gain ratio is used as a splitting attribute.
Problem- information gain calculation
The final decision tree returned by the algorithm was shown
GINI INDEX
Gini Index is calculated for binary variables only. It measures the impurity in training tuples of dataset D,
as

P is the probability that tuple belongs to class C. The Gini index that is calculated for binary
split dataset D by attribute A is given by:
 WHAT IS TREE
PRUNING?
❖ Pruning is the method of removing the unused branches from the
decision tree. Some branches of the decision tree might represent
outliers or noisy data.
❖ Tree pruning is the method to reduce the unwanted branches of the tree.
This will reduce the complexity of the tree and help in effective
predictive analysis. It reduces the overfitting as it removes the
unimportant branches from the trees.
#1) Pre Pruning: In this approach, the construction of the decision tree is stopped early. It means it
is decided not to further partition the branches. The last node constructed becomes the leaf node
and this leaf node may hold the most frequent class among the tuples.

The attribute selection measures are used to find out the weightage of the split. Threshold values
are prescribed to decide which splits are regarded as useful. If the portioning of the node results in
splitting by falling below threshold then the process is halted.

#2) Post Pruning: This method removes the outlier branches from a fully grown tree. The
unwanted branches are removed and replaced by a leaf node denoting the most frequent class label.
This technique requires more computation than prepruning, however, it is more reliable.

The pruned trees are more precise and compact when compared to unpruned trees but they carry a
disadvantage of replication and repetition.

Repetition occurs when the same attribute is tested again and again along a branch of a tree.
Replication occurs when the duplicate subtrees are present within the tree. These issues can be
solved by multivariate splits.
The above image shows an unpruned and pruned tree.
EXAMPLE OF DECISION
TREE
Constructing a Decision Tree

Let us take an example of the last 10 days weather dataset with attributes
outlook, temperature, wind, and humidity. The outcome variable will be
playing cricket or not. We will use the ID3 algorithm to build the decision
tree.

https://jcsites.juniata.edu/faculty/rhodes/ida/decisionTrees.html
Advantages Of Decision Tree Classification
Enlisted below are the various merits of Decision Tree Classification:

1. Decision tree classification does not require any domain knowledge, hence, it is appropriate for
the knowledge discovery process.
2. The representation of data in the form of the tree is easily understood by humans and it is
intuitive.
3. It can handle multidimensional data.
4. It is a quick process with great accuracy.

Disadvantages Of Decision Tree Classification

Given below are the various demerits of Decision Tree Classification:

5. Sometimes decision trees become very complex and these are called overfitted trees.
6. The decision tree algorithm may not be an optimal solution.
7. The decision trees may return a biased solution if some class label dominates it.
BAYESIAN CLASSIFICATION
❖ Thomas Bayes, who proposed the Bayes Theorem so, it named Bayesian
theorem.
❖ It is statistical method & supervised learning method for
classification.
❖ It can solve problems involving both categorical and
continuous valued attributes.
❖ Bayesian classification is used to find conditional probabilities.
NAIVE BAYES CLASSIFIER EXAMPLE
RULE BASED
It is featured by building rules based on an object attributes.
Rule-based classifier makes use of a set of IF-THEN rules for classification.
We can express a rule in the following from
IF condition THEN conclusion
Let us consider a rule R1,
R1: IF age=youth AND
student=yes THEN
buy_computer=yes
The IF part of the rule is called rule antecedent or
precondition. The THEN part of the rule is called rule
consequent (conclusion).
The antecedent (IF) part the condition consist of one or more attribute tests and these tests are
NEURAL NETWORK
The Artificial Neural Network (ANN) bases its assimilation of data on the
way that the human brain processes information. The brain has billions of
cells called neurons that process information in the form of electric
signals. External information, or stimuli, is received, after which the brain
processes it, and then produces an output.
❖ In Professor Arackioraj’s paper, “Applications of neural networks in data mining”, he notes that finding
information that is hidden in data is as difficult as it is important.22 Neural networks mine data in areas
such as bioinformatics, banking, and retail. Using neural networks, data warehousing organisations can
harvest information from datasets to help users make more informed decisions through neural
network’s ability to handle complex relationships, cross-pollination of data, and machine learning.
Neural networks and AI technologies can carry out many business purposes with unstructured data,
from tracking and documenting real-time communications, to finding new customers that automate
follow-ups and flag warm leads.23
❖ Until recently, decision-makers had to rely primarily on extracted data from structured, highly
organised data sets, as these are easier to analyse. Unstructured data like emails and copy, are more
difficult to analyse, and so have gone unutilised or simply ignored. Neural networks can now provide
decision-makers with much deeper insight into the ‘why’ of a customer’s behaviour, which goes
beyond what is provided in more structured data.24
❖ In healthcare, an example of how neural networks are successfully mining data is shown by Imperial
College London, where ANNs are used to produce optimal patient care recommendations for
patients with sepsis.
PREDICTION METHODS
LINEAR AND NONLINEAR
REGRESSION
❖ It is simplest form of regression. Linear regression attempts to model the relationship between two variables by

fitting a linear equation to observe the data.

❖ Linear regression attempts to find the mathematical relationship between variables.

❖ If outcome is straight line then it is considered as linear model and if it is curved line, then it is a non linear

model.

❖ The relationship between dependent variable is given by straight line and it has only one independent
variable.

Y= α+ΒX

❖ Model 'Y', is a linear function of 'X'.

❖ The value of 'Y' increases or decreases in linear manner according to which the value of 'X' also changes.
MULTIPLE LINEAR REGRESSION
❖ Multiple linear regression is an extension of linear regression analysis.
❖ It uses two or more independent variables to predict an outcome and a single continuous

dependent variable.

Y = a0 + a1 X1 + a2 X2 +.........+ak Xk +e

where,

'Y' is the response variable.

X1 + X2 + Xk are the independent predictors.

'e' is random error.

a0, a1, a2, ak are the regression coefficients.

LOGISTIC REGRESSION

❖ Logistic Regression was used in the biological sciences in early twentieth century. It was then

used in many social science applications. Logistic Regression is used when the dependent

variable(target) is categorical.

❖ For example,

➢ To predict whether an email is spam (1) or (0)

➢ Whether the tumor is malignant (1) or not (0)