Group 14

1. KWIZEERA FAROOK 2022AG/MBChB/ 1145

2. AHMAD ABDULSALAM 2022AG/MBChB/1110
3. YUSUF ATIKA JAWAD 2022AG/MBChB/1184
4. TAREMWA MARTIN 2022AG/MBChB/1180
5. MOHAMMED JIBRIL AMIR 2022AG/MBChB/1149
6. TURYASINGURA AMBROSE 2022AG/MBChB/1183.
 Behavioural science presentation
(community entry and resource mobilization)

 WHAT IS A COMMUNITY
 WHAT COMMUNITY MOBILISATION IS AND IS NOT?
 KEY ELEMENTS OF COMMUNITY MOBILISATION?
 WHAT A THE SKILLS THAT MOBILISERS NEED?
 CONCEPT OF COMMUNITY ORGANISING?
 community
A community is a group of people who,
 Live in the same geographical location can be a city ,village and town.
 Have the same x-tics ,cultural background and language
 Have the same interest, goal, beliefs ,and values.
 Trust and respect each other
 Share the same facilities eg schools , churches ,health facilities and social amenties
AS LONG AS THIS GROUP OF PEOPLE SHARE ONE OF THE ABOVE THEY QUALIFY TO BE A
COMMUNITY SO THAT IT DOESNOT NECESSARY NEED TO SHARE ALL THE X- TICS
 Community mobilization
This is an attempt to bring both human and non human resources together to undertake
developmental activities in order to achieve sustainable development.
OR
It’s a process of involving and motivating people ,health workers and policymakers to organize
and take action for a common purpose in order to achieve sustainable development
 Community mobilization involves the following
• Developing an ongoing dialogue between community members regarding health issues.
• Creating or strengthening community organizations whose purpose is to improve health.
• Assisting in creating an environment in which individuals can empower themselves to address
their own and their community's health needs.
• Bringing people together, building relationship, and creating a sense of collective
responsibility and ownership of addressing community issues and concerns
•Working in partnership with community members in all phases of a project to create locally
appropriate responses to health needs.
•Identifying and supporting the creative potential of communities to develop a variety of
strategies and approaches to improve health status (even interventions that may not have been
recommended by funders and other external actors).
•Assisting in linking communities with external resources (e.g., organisations, funding, technical
assistance) to aid them in their efforts to improve health.
Committing enough time to work with communities, or with a partner who works with them, to
accomplish the above.
ACTIVITIES OF COMMUNITY MOBILISATION.
Door to door outreach
Public meetings
Communal activities
Mass media and Social media
Sports activities
AIMS OF COMMUNITY MOBILISATION

 It correctly ,adequately and persuasively informs the vast majority of a

community to come forward to demand and use certain health services
 Stimulates families to make intelligent ,informed and free choices of
demanding and using health services eg in immunization
 Successful community mobilization leads to self reliance, behavoural social
and structural changes are sustained addressing the community s needs and
aspirations
 Empowering individuals, groups ,and organitions with in a community to work
together towards a common goal
X-TICS OF COMMUNITY MOBILISATION
 It involves collaboration and partnership between various stakeholders in the
community
 It’s a bottom to-top approach where community members are the drivers in charge
 It’s a continuous and ongoing process that requires sustained effort and resources
 It involves building trust, fostering participation, engagement and creating a sense
of ownership and responsibility among community members
 Its focused on achieving tangible results and outcomes that benefit the community
as a whole
 Its an inclusive and respect diversity values and cultural norms of the community
 Community mobilization is not
 A one time event or activity
 A top down approach where outside organization or individual dictate the
agenda
 A quick fix solution to complex community issues
 A process that ignores the diversity and unique characteristics of community
 A process that imposes solutions without involving or considering the
perspectives and needs of the community members

In summary , community mobilization is collaborative and participatory process that

involves building relationship , trust and ownership among community members to
address community issues and concerns in a sustainable way
community ACTION CYCLE FOR COMMUNITY MOBILISATION&STAGES.
it’s a process of public and private dialogue through which people in a community define who they are, what
they want and how they can get it.

Conducting
initial
preparations

Scaling up
Organisingthe
community for
action

Exploring
healthy issues
Evaluating and setting
priorities

Acting Planing
Stage one
 Preparing to mobilize ; form community mobilization team
This is when you prepare to enter and work in communities, here you will orient government officials at
different levels to get their buy in to your work, form and build capacity of your community mobilization
teams and plan how you will mobilize different communities. This section of CAC helps you to know on
how to approach government officials and what qualities to look for when recruiting members. In this
stage, there is also training of the spear headers who are meant to participate in the process. A series of
tools such as interview guides ,check lists can be secured to use in mobilization.

STAGE TWO
 Organizing the community for action.
Here the community mobilization team members who were selected and trained in stage one approach the
community members for the first time and begin there involvement in the community mobilization. This
can involve parish level orientation meetings, village orientation, community groups and school based
clubs and assessement .
Stage three

 Explore together with the community.

In this stage community mobilization team members begin to explore issues related to the people in
the community like gender equality and gender based violence within the team and in their
community. This stage creates a safe space for the community to begin to discuss and analyze the
different issues affecting individuals , families and the community.

STAGE FOUR
Plan together.
In this phase communities come together to plan activities to address the different factors that
prevent or that cause different health problems in the community. For example addressing the gender
norms that prevent access to sexual and reproductive health information and services. Community
mobilization teams work with newly formed community groups to develop a participatory plan of
action.
Stage five

 Act together.
Community groups and community members implement the community action plan with the support of the community mobilization
team. The latter's role is to strengthen the community capacity to effectively carryout the action plan. In this stage volunteers and
community groups and school based clubs often work together to carry out activities. Helping communities track there own progress is
essential to motivate ongoing community action

STAGE SIX
Evaluate together.
Now the community mobilization team works with community action groups and community members to evaluate whether
implementation of the community action plan is proceeding as expected and whether the activities are producing the expected results.
In this stage you will form an evaluation team, hold meetings to select indicators and design evaluation tools and plan, implement the
evaluation plan and analyze results and provide feedback to the community. Lessons learned and good practice will also be documented.

STAGE SEVEN.
Scaling up.

It means going beyond a single or limited number of communities to have a greater impact at the regional, national or even
multinational level.
Key elements of community mobilisation
 They include;
 Shared concerns
Shared means experienced by more than one person.
Concern means a worry about situation.
This facilitates the emergency of a solution to a target problem through the use of series of interviews and
discussion with involved parties.
 Collective action
Any form of organized social or political act carried about by a group of people in order to address their needs .
It occurs when a number of people work together to achieve some common objective for their own good
 organizational structure.
This is a system that outlines how specific activities are handled to fulfill a strategic mission. Rules , roles and
obligations are all part of these activities.
 Community consciousness
Consciousness is the capacity for ideal reproduction of reality and specific mechanisms and forms of such
reproduction in its earlier stage.
Community consciousness is ones awareness of neighborhood or some kind of public beyond the private world
of ones private family. Here recognition and analysis of systems of inequality and commitment to take action
against these systems is involved; critical consciousness.
Cont’N

Dimensions of community mobilization Examples

Shared concerns Problem of electricity for village farming
communities, unable to pump water for fields.
Rural water and sanitation program
Community consciousness Reflection and awareness of assumption
bias ,injustice inequality that shape our lives
e.g. food taboos, diseases out break
Organizational structure The hierarchy and leadership such as. Lc1
chairmen
Leadership Village tribal council religious /political leader

Collective actions Organizing village festival for village diet

 Skills of mobilisers
 1.Communication skills .
For effective mobilization to occur, the mobilizer should use the language which can be understood by everyone in the
community. In addition he should be able to respect the different cultural norms and the religious beliefs of the different
people in the community. The message should be clear, concise, correct, complete, concrete, considerate and courteous.
 2.Leadership skills
The mobilizer should be able to mobilize resources, planning and should have strategic thinking in order to achieve
sustainable programs. And he should also be able to involve others in decision making.
 3.Socializing
The mobilizer should be able to interact with several members of the community so that he can win there interests. This
helps to increase the turn up of the community members during community activities.
 4.Research
The first phase of mobilizing community consists of deterring and understanding the local context of the area, its historical
back ground and declared fears and needs. applying research skills provides information through published papers and other
resources .
This helps to understand more the current situation, behavioral route causes and identifying genuine needs of the
community.
 5.Analysis
The mobilizer should be able to use the available data from research to define the community. For example
Knowing the market days, days of prayer .
 6.Understanding Socio-political dynamics
The mobilizer should be able to follow the hierarchy of the different political and social leaders of the society.
 7.Ability to influence community
Cont’N

 8.Empathy ;
it is vital to the community mobilizer to understand and share their feeling with others this
ability empowers the community mobilizer and the organisation to design projects and
intervation respecting the local culture, needs, and in line with principles of the human
rights and sustainable development goals.
A less trustworthy and empathetic community mobilizer is less successful in reaching the
projects goal and objectives.
Why is community mobilization important?

 Every person has the right to feel and be safe in their community and when all members understand and
support this sentiment, they can work together to make positive changes in their physical structure, the
policies and the attitudes that shape their community. Thus community mobilization is important
because the community it self is ultimately responsible for and affected by situations of safety and
insecurity.
 Community mobilization is important in community development practices in the following ways;
1. Awareness creation.
2. Enhance sustainability.
3. Effective utilization of resources.
4. Enhance sharing responsibilities.
5. Ensure effective community participation.
6. Helps in facilitating communication network

 Concepts of community organization

 Objective movement
 Specific planning
 Active peoples participation
 Intergroup research
 Democratic functioning
 Flexible organization
 Utilization of available resources
 Cultural orientation.