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Product Development

CBL is Pakistan's second largest biscuit manufacturer with a plant in Sukkur employing over 3,000 people. The plant has expanded from one production line to six operating around the clock. The manufacturing process involves mixing ingredients, moulding dough, baking, cooling, packaging, and quality evaluation before stock, transfer and sale. CBL produces various biscuit types under brands like Bakeri, Prince, and Tuc to target all ages in urban, rural and children markets.

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Asia Amir
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109 views19 pages

Product Development

CBL is Pakistan's second largest biscuit manufacturer with a plant in Sukkur employing over 3,000 people. The plant has expanded from one production line to six operating around the clock. The manufacturing process involves mixing ingredients, moulding dough, baking, cooling, packaging, and quality evaluation before stock, transfer and sale. CBL produces various biscuit types under brands like Bakeri, Prince, and Tuc to target all ages in urban, rural and children markets.

Uploaded by

Asia Amir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENT

ATION
Mixing of sugar and Mixing:egg
Fat

Addition of powders
Mixing of all ingredients
and liquid

Moulding Baking Cooling


CBL
(CONTINENTAL BISCUITS LIMITED)

SUBMITTED BY:
Rija Nayab
Ayesha
Malik
Asia Bibi
Ruqia
Muneer
INTRODUCTION

• CBL is the 2nd Leading manufacturer


of branded biscuits category in
Pakistan
• The manufacturing plant of CBL
based in SUKKUR
• Provides employement over 3000
people in this region
• The plant started the One
production line but now expanded to
six production lines Which operate
round to clock according to customer
demands
HISTORY

Hasan Ali Khan Take


Parent company
Initiative in
Levefre
1984(Founder of
Utile(LU)
CBL In Pakistan)

Générale Food
Jean Roman Levefre acquired LU biscuits
and his wife Pauline in 1986,than Sold to
utile founded Danone
Levefre-Utile Biscuit In 2007 LU was sold
co. In Nantes, to Kraft's foods with
France in 1846 49.9% share holding
Now under Mondleze
CBL hold 51.3%
share
PRODUCT LINE
CBL products segmented in term of taste profiles
and life style:-
Soft and sweet Bakeri
plain
Cream Filling Prince, Oreo

Salty Snack Tuc

Sweet Candy, Chocolate


chips
Plain Glucose Tiger

Ingredient based Zeera plus

Healthy Wheatable
BRANDS OF CBL

50.3%Share
Holding
30%MarketShare

EBM:40%
Competitors Bisconi:16%
Market share MAIFAIR:3%
UnBranded:8%
TARGET MARKET
Market
Demographic Target Audience
Biscuits are • Children
consumed by • Urban
people of all ages Housewives
and regions • Rular Middle
Consumption class
depends:- • Young & Adults
Age,Nutrition &
Taste
CERTIFIED BY
MANUFACTURING LINE

Stock/Transfer/
Production Plant Sale

Procurement Packaging

Quality
Storage
Evaluation

Baking
Mixing
Mouldi
ng
SUPPLY CHAIN
WAREHOUSE
WAREHOUSE
TRANSPORTATION

Mode of transport
• Rail transport
• Water transport
• Road transport
• Air transport

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