Module I
Module I
MODULE I
SYLLABUS
I. Introduction to Research
II. Research Process
III. Architectural research strategies
IV. Data collection
V. Research writing
VI. Examples of architectural research
https://www.youtube.com/watch?v=Zs9IWGragFs
KNOWLEDGE
BUSINESS
PROBLEM
SOLVING
DECISION MAKING
https://www.youtube.com/watch?v=FlBFdEgrTBM
Advertising and share prices How does the running of a TV advertising campaign
designed to boost the image of a company affect.
Literature review
Data collection
Data analysis
Research
Participants Funding Body
Researcher
They provide beliefs and dictates and influences what should be studies, how it
should be studied and how the results should be interpreted
creates a holistic view of how knowledge is viewed and how we can see ourselves
in relation to this knowledge
Awareness of philosophical assumptions will increase quality of research and can
contribute to the creativity of the researcher
CRITICAL PRAGMATIC
POSITIVIS INTERPRETIVIS
M M
POST POST
POSITIVISM STRUCTURAL
PROF. ANN JOSEPH | DEPT. OF ARCHITECTURE | TKMCE S8 B.ARCH | ARM | MODULE I
RESEARCH PARADIGMS
• believe that there is a single reality, which can be measured
POSITIVISTS and known
• use of quantitative methods to measure this reality