MG938

New Venture Creation (NVC)

BUSINESS PITCH PRESENTATION

RECYCLING OLD FISHING NETS INTO CLOTHING APPARELS

GROUP MEMBERS GROUP 12

Anietie Inwang
Charlie Dalziel
Hareeprasaad Ravi Krishnan
Dayang Dayana
Sachin Raj Thiagarajan
1
 A
C
T
“Around 36,000 sea creatures such as seals, sea
lions and whales are killed every year from
ghost nets”. (WAP, 2019)
 The Hook &
Solution
!
Safely remove waste plastic from the
environment and transforming it into
affordable, eco-friendly and ethically produce
clothing apparels and sharing the rewards
with the community.
 THE OPPORTUNITY

1 2 3 4
Demand Innovation Feasibility Attraction

Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
4
INTRODUCTION ABC International” is an emerging clothing manufacturing
business, an innovative business concept to bridge the gap in
the waste to clothing niche market with affordable, customer
friendly and ethically produced apparels.

“Our Vision” “Our Mission” “Business Strategy”

To Create a Wide Range of To Safely Remove Waste Plastic Integrated Partnership and
Sustainable, Ethical and Cost- from the Environment and Collaboration with Relevant
Effective Recycled Waste to Transformed into Affordable and Stakeholders from local
Customer-Friendly Products. Eco-Friendly Clothing Apparels. communities, suppliers,
distributors, vendors and regional
government authorities to build a
cost-saving channel and access to
raw materials.

5
 OVERVIEW OF OUR BUSINESS MODEL CANVAS
Key partners Key Activities Value Propositions Customer Relationship Customer Segments
Sourcing Raw Materials End Users:
Eco- friendly Facilitation of Community
Local Communities Production Process Target market: Young 15-25 /
Fashionable Involvement.
Regional Government Marketing & Awareness Male / Female,
Durable Regular Sale Incentives
Suppliers Distribution Network Mgt. environmentally conscious,
Functional Reward System
Climate Change Advocates brand aware, climate change
Affordable Constant Communication
Influencers advocates.
Brand status CSR
Lead Customers:
Key Resources Channels Target market: Young 15-25 /
Male / Female,
Raw Materials B-2-B through partnerships
environmentally conscious,
Machineries with regional distributors.
brand aware, climate change
Human Resource (Workforce) B-2-C through local
advocates.
Intellectual Property community channels.
Sales Team Online Sales
Influencers/ personalities/
Marketing Platforms focussed
brand ambassadors
on local target markets.

Cost Structure Revenue Streams

Value-driven, environmentally conscious cost structuring Sales of clothing and accessories
Raw Materials partially FOC where possible Licensing of the IP to franchises as an option
Economies of Scale targeted where possible Customisation of production process towards separate product line as an option
Ethical sourcing and supply chain management with local SME partners Use of Government initiatives to remove waste from the Environment
 THE PORTER’S 5 FORCES

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Threat of New Threat of Supplier Power Buyer Power Competitive
Entrants: Substitutes Rivalry
The
The industry is not Substitute products supply of raw Industry competition
The buyer power is
yet saturated, and in this market is non- materials are yet to is at the lowest and
quite limited as
the big players are existent. As the few be regulated and the the prices of the
competition is very
not keen to step-in. competitors offer the few operating items are relatively
low and the
same thing with no companies set the high. The emergence
marketing price
differentiation bar for supplies. of our company is to
offerings are similar.
make them
Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising affordable with 7
 The
Competition
!
 Competition is limited at this stage for
clothing products.

 Environmental organisations might offer

alternative uses for plastic waste (other
than clothing?)
Competitor Waste 2 Wear
1

Fabrics and Clothing

Apparels made from
Waste Plastic.

9
Competitor Girlfriend.Com
2

High-End Female
Leggings made from
Plastic.

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 Business Model

!
Hybrid Model:

 Brick & Mortar: Cater for Inventory

 Internet Retail: To reach non-customers

and consolidate on the growing numbers
of loyal customers.
 Thank You For Your Attention!

Neal Creative ©