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Art Design Aesthetics

This document provides an introduction to aesthetics and the differences between art and design. It defines aesthetics as the philosophical study of beauty and taste in art. The author then lists several emotive factors that influence aesthetic judgment, such as perceived beauty, skill, originality, and emotional response. Next, it distinguishes art from design, noting that art communicates ideas and emotions while design solves problems. Examples of works that are solely art, solely design, and both art and design are presented. The document concludes with a brief overview of the history of design from early cave figures to modern times.

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Tiasa Pal
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216 views27 pages

Art Design Aesthetics

This document provides an introduction to aesthetics and the differences between art and design. It defines aesthetics as the philosophical study of beauty and taste in art. The author then lists several emotive factors that influence aesthetic judgment, such as perceived beauty, skill, originality, and emotional response. Next, it distinguishes art from design, noting that art communicates ideas and emotions while design solves problems. Examples of works that are solely art, solely design, and both art and design are presented. The document concludes with a brief overview of the history of design from early cave figures to modern times.

Uploaded by

Tiasa Pal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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AN INTRODUCTION TO THE SUBJECT

ART & DESIGN AESTHETICS

Akanksha Sarkar
AESTHETICS
 Aesthetics, or esthetics is a branch of philosophy that deals with the nature
of beauty and taste, as well as the philosophy of art (its own area of philosophy
that comes out of aesthetics). It examines subjective and sensori-emotional values,
or sometimes called judgments of sentiment and taste.

 Aesthetics covers both natural and artificial sources of aesthetic experience and
judgment. It considers what happens in our minds when we engage with aesthetic
objects or environments such as in viewing visual art, listening to music, reading
poetry, experiencing a play, exploring nature, and so on. The philosophy of art
specifically studies how artists imagine, create, and perform works of art, as well as
how people use, enjoy, and criticize their art. It deals with how one feels about art
in general, why they like some works of art and not others, and how art can affect
our moods or even our beliefs. Both aesthetics generally and philosophy of art
especially ask questions like "What is art?," "What is a work of art?," and "What
makes good art?"
EMOTIVE FACTORS OF
AESTHETICS
 Perceived beauty
 Expression
 Skill
 Originality
 Emotional response
 Message
 Style
 Fame
EMOTIVE FACTORS OF
AESTHETICS
Aesthetic judgments influence our emotions and preferences (liking). Aesthetics is narrowly defined as
the study of beauty. Beautiful music or artwork produces a pleasant feeling. The following describes a
list of criteria that influence our aesthetic judgment in evaluating a piece of artwork

 Perceived beauty: Defining beauty is elusive. Beauty in art is eternally subjective, and it is


personal. As the saying goes, beauty is in the eyes of the beholder. However, we like stimuli that are
easy to process.  According to the “perceptual fluency hypothesis”, the more effortlessly the
perceiver can process an object, the more positive is the reaction. The most pleasing sounds might
be those that are neither too complex nor too simple a melody. 
 Expression: An expression is an authentic product of human experience. Expressive art reveals the
artist’s most profound intended emotions whether they are pretty or dark. For example, music must
be heard as expressive about the emotional character of the work and the projection of the mood.
 Skill: Mastery of technical problems is a prerequisite for the production of expressive
interpretations. Skill of execution is viewed as inseparable from art. For example, we may wonder at
the speed with which a pianist is able to play a difficult passage with ease. Skills in performance
may arouse admiration or envy. For example, the movie Amadeus centers on the deep admiration
and envy of the imperial court composer for Wolfgang Amadeus Mozart.
 Originality:  Artist usually strives to create something original (unique) or
new in their works. A novelty in the music may surprise the listener. It is a joy
to experience when a piece of music violates an expectation. However,
novelty involves an “expiration date.” What is novel at one point in time may
not remain novel for a long time.

 Emotional response: Does the artwork or music move you? The transferring


of emotions from artist to audience is a key aspect. People prefer artworks
that arouse emotions in them. The value of emotion is explicit in the aesthetic
attitude that “we enjoy art for its own sake.”

 Message: Art often implies the conveying of an idea or intention. Messages


in art frequently concern life, society, and nature, and are typically implied
rather than explicitly stated.
Style: Style is a crucial aspect of art. Style refers to the distinct manner in which an
act is performed (or a product is designed). Often, an artist’s success is mainly due to
a recognizable and distinct artistic style.

Fame: Aesthetic responses are powerfully susceptible to prestige effects, such as


what we know, or think we know, about artists or their works. For example, in a live
concert, we may easily perceive a solo pianist as a highly talented performer if the
performance is greatly applauded by others. We rationalize and convince ourselves
that the performance was great!

In sum, these criteria explain why different individuals have different reactions to the
same music or artwork (e.g., furniture designs). Personal experiences such as having
a musical education can influence which criteria become the focus of attention,
among other things. For example, familiarity with a piece of music may indeed
increase liking. 
What is art and design?

We often think about design and art as of the


same thing, but in fact, there are some particular
differences that separate these two forms of
creativity.

Even though both artists and designers aim to


create a visual image, their reasons may be
completely different. People often believe that
there is a fine line between design and art since
art often appears in design magazines and designers are engaged with art
projects.

The difference between art and design is becoming less obvious, when
in fact there is a huge gap. So let’s examine this topic a little more and
find out the basis of each form of craft. If we want to clearly distinguish
between art and design, first we need to do is know “what is art and design”.
ART
Art is a form of communication.

It means whatever the artists intend to mean is


shaped by materials, techniques, forms as well
as the idea and emotions it creates in its
viewers.

Art is generally understood by an activity or a


product done by people for a communicative
and aesthetic purpose – something which
expresses an idea and emotion.

In simple words we can say art is an act of expressing feelings,


thoughts and observations.
DESIGN

A design is a plan or specification for the


construction of an object or system or for
the implementation of an activity.

Design is the process of envisioning and


planning the creation of objects.

It is the creation of the products and the


services that people use.

A design usually has to satisfy certain goals and constraints, may take into account aesthetic,
functional, economic, or socio-political considerations, and is expected to interact with a
certain environment.
DESIGN
Society interpret design as sketches, painting, packaging. Some of them take
it as a product — camera, phone, sofa, and chairs. It’s true, but design is not
that limited. In fact, design is broad.

A beautiful home is a result of good design. Software or Application both also


example of design. A questionnaire, organizational hierarchy, or even —
business structure is also design.

So design is a method; a method to reach a specified objective. Design is how


we solve problem in our own way — objectively.
DIFFERENCE BETWEEN ART AND
DESIGN

It is important to differentiate between design and art.


Design is objective, while art is subjective.
Good designer solves problem. Even an ugly website with excellent functionality
are a much — better design than beautiful website with bad functionality.
Artists and designers both create visual compositions using a shared knowledge
base, but their reasons for doing so are entirely different.
Some designers consider themselves artists, but few artists consider themselves
designers.
ART DESIGN
Art creates a problem. Design solves it.
Art don’t have a goal. Design has a goal.
Art is for artists. Design is for people.
Art is a constant search. Design is observing.
Art is multifaceted. Design is obvious.
Art is based on traditions. Design is based on needs.

One can be a great. designer, but poor artist.


WORK OF ART

One of the famous paintings "Starry Nights“ – VAN GOGH


WORK OF DESIGN

TALK CHAIR
Furniture artifact that combines syntactic design
and classic materials, considering the ambitions of
the market. Talk invites and celebrates the act of
sitting and talking, assuming a role of space
organizer and promoter of comfort.
WORK THAT IS BOTH ART AND DESIGN

Sandra Benhamou shares a very specific background to be inspired, in order to


create the most amazing and eclectic settings. For every project, she believes that
cultured interiors that combine contemporary art and design, vintage furniture and
unique pieces, are the ones that really make a statement in design.
WORK LACKING ART

Claude Monet 
He called the painting an “impression” because he thought that the works looked
incomplete and showed poor handling of technique. A preliminary drawing for a
wallpaper pattern is more finished than this seascape,” he wrote in this very
sarcastic review in Le Charivari, a French magazine
WORK LACKING DESIGN

US bank notes all being the same size

One of the most classic design flaw


examples, this makes it impossible for
blind people to differentiate them.
DESIGN IN THE PAST
Since we have briefly touched the core of design,
let’s see how all of it started.
 Humans have been designing things in one way

or the other since thousands of years. Design


has not only been a part of evolution but also a
huge factor in survival of human species.
 From designing figures in caves to

communicate/note down an experience:


FIGURES IN CAVES
FIGURES IN CAVES
FIGURES IN CAVES
TO DESIGNING WEAPONS AND TOOLS CARVED
OUT OF STONES
TO DESIGNING WEAPONS AND TOOLS CARVED OUT OF STONES
TO DESIGNING WEAPONS AND TOOLS CARVED OUT OF STONES
STATE OF DESIGN IN PRESENT

Even though, design has been an integral part of human evolution and survival, mass
acceptance, appreciation and recognition of design has only started during last couple
of decades.
This acceptance and realization of importance of design, in success of a product or
service, has lead to a large scale design movement where not only people and
organizations have started accommodating design in their everyday thinking but we
also have governments who are bringing all of their offline processes, online.
WHY DO WE NEED DESIGN?

• To simplify our life.


• To save our time — the most precious asset a
human being has.
• To increase efficiency.
• To help our nation — A well designed service, A
well designed transport system. A well designed
communication system. A well designed
infrastructure.

“Everything is designed. A few things are designed well”.


SELF STUDY
 Self study – film reference
 How art made the world is a 2005 five part BBC
one documentary series, with each episode looking
at the influence of art on the current day situation
of our society.

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