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Chapter 2 The Event Manager

The event manager is responsible for planning, organizing, and executing events to meet client needs and objectives. They must gather information, develop event concepts and plans, coordinate logistics and suppliers, and evaluate outcomes. Successful event managers require strong communication, coordination, budgeting, problem-solving, and customer service skills to bring people together for a purpose through unique and impactful experiences.

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Roi Allen Amurao
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98 views

Chapter 2 The Event Manager

The event manager is responsible for planning, organizing, and executing events to meet client needs and objectives. They must gather information, develop event concepts and plans, coordinate logistics and suppliers, and evaluate outcomes. Successful event managers require strong communication, coordination, budgeting, problem-solving, and customer service skills to bring people together for a purpose through unique and impactful experiences.

Uploaded by

Roi Allen Amurao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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THE EVENT MANAGER

Objectives
 Explain the role of an event manager
 List skills and competencies that an event

manager must develop


 An orchestra combines the power of several
musical instruments into one dreamy melody.
Each musician plays his/her piece, mindful of
the beat, measure by measure, going with the
flow of the music. At the helm of great
orchestra is the CONDUCTOR – the master
mixer of the tones, the master controller of
sound.
The Event Manager

concern AUDIENCE
Main

O
th
e rs

Clients, bosses,
financiers, and
a host of others
who may have a
stake in the
event
task

Information
Gathering
Concept
Development
Planning
Coordinating
Evaluation
Events are unique happenings

Uncommon
Distinct
Inimitable
Matchless
irreplaceable
Events bring people together

•
To enjoy with people and bringing them together
•
Must be able to work with other people who will help put
the unique happening together
•
Should be able to get the best out of every member of the
event team
•
Able to get desired feeling or reaction from everyone in
the audience
Events have a purpose
Able to draw cohesive plan
Organize resource needed
Put the plan into action
Direct people towards common
objective
Evaluate the results
Event Manager also known as
 Catering manager
 Conference manager
 Director of events
 Event coordinator
 Conference planner
 Conference planning manager
 Conference services manager
 Convention services manager
 Director of conference services
 Event producer
 Meeting professional
Job Description
1. Meet clients to determine objectives and requirements for the planned event
2. Plan and develop programs, itineraries, budgets, and services according to
the client’s requirements
3. Coordinate with the organizing committee and sponsors to plan scope and
format of events, to establish and monitor budgets, or to review
administrative procedures and event progress
4. Draft specifications and select suppliers for events requirements such as
venue, accommodation, transportation, facilities, and equipment, catering,
signage, displays, printing, event security, entertainment, and other special
needs
5. Monitor event activities to ensure conformity to plan, compliance with venue
regulations and local laws, and resolution of any problem
6. Check event bills for accuracy, and approve payment.
knowledge

•
Process in planning, staging and
evaluating an event
•
Principles and processes for
providing customer services
•
Administrative and clerical
procedures and systems
•
Marketing strategy and tactics
•
Business and management
principles
Skills
•
Proficiency (oral and written) in the
language spoken by the client, target
participants and local suppliers
•
Use of critical thinking to identify the
strengths and weaknesses of
alternative solutions
•
Coordination
•
Being aware of others’ reactions and
understanding
•
Use of judgment and sensible
decision-making
•
Actively looking for ways
•
Time management
•
Assessing performance
Abilities
•
Creative and
originality
•
Potential problem
analysis and
contingency planning
Assignment
Search the Internet for job descriptions for the
following event management positions:
 Catering director
 Convention service manager
 Festival committee chairman
 Political campaign manager
 Bazaar manager
 Wedding planner
 Fund-raising event manager
 University event manager
A. Compare and contrast job summaries for
these positions. Which job responsibility is
common for all? How do these positions
differ?
B. What background and experience are
typically required for the position?
C. From a and b above, what personal traits
and skills must you develop to prepare
yourself for a job as an event manager?

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