Mil 2
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Fernando PradoMil 2
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Fernando PradoTHE EVOLUTION OF
TRADITIONAL TO NEW
MEDIA
LESSON 1
TRADITIONAL AND NEW
MEDIA
Pre- Industrial Age Industrial Age
Information Age Electronic Age
THE EVOLUTION TIMELINE
1. PRE- INDUSTRIAL AGE (Before 1700s)
People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
Cave Paintings (35000 BC)
Clay Tablets (2400 BC)
Papyrus (2500 BC)
Acta Diurna (130 BC)
2. INDUSTRIAL AGE (1700S TO 1930S)
People used power of steam, developed
machine tools, established iron production,
and the manufacturing of various products
(including books through the printing press).
EXAMPLES OF INDUSTRIAL AGE
Printing press for mass production Newspaper-The London Gazette Typewriter
(19th century) (1640) (1800)
Telephone (1876) Telegraph Punch Cards
3. ELECTRONIC AGE (1930s to 1980s)
The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio,
electronic circuits, and the early computers. In this age, long distance
communication became more efficient.
EXAMPLES OF ELECTRONIC AGE
TRANSISTOR RADIO TELEVISION
EXAMPLES OF ELECTRONIC AGE
EDSAC (1949)
Mainframe Computers
IBM 704(1960)
LARGE ELECTRONIC
COMPUTER
UNIVAC I (1951)
4. INFORMATION AGE (1900s to 2000s)
The internet paved the way for faster communication and the creation of the
social network. People advanced the use microelectronics with the invention of
personal computers, mobile devices, and wearable technology. Moreover,
voice, image, sound and data are digitalized. We are now living in the
information age.
Web browsers: Mosaic (1993), Internet Explorer(1995)
A web browser (also referred to as an Internet browser or simply a browser) is
application software for accessing the World Wide Web or a local website.
EXAMPLES OF INFORMATION
Blogs: Blogspot (1999), LiveJournal(1999), Wordpress (2003)
EXAMPLES OF INFORMATION
Social Networks: Friendster (2002), Multiply (2003), Facebook (2004)
Social network is an online communication platform that is used for creating relationships
with other people who share an interest, background or real relationship.
EXAMPLES OF INFORMATION
Microblogs: Twitter (2006), Tumblr (2007)
Microblogging is an online broadcast medium that exists as a specific form of
blogging. A micro-blog differs from a traditional blog in that its content is
typically smaller in both actual and aggregated file size.
EXAMPLES OF INFORMATION
Video: Youtube (2005)
Video is the recording, reproducing, or broadcasting of moving visual images.
EXAMPLES OF INFORMATION
•Augmented Reality /Virtual Reality
Augmented reality (AR) augments your surroundings by adding digital elements to a live view, often by using
the camera on a smartphone.
Virtual reality (VR) is a completely immersive experience that replaces a real-life environment with a
simulated one.
Mixed reality is a blend of physical and digital worlds, unlocking natural and intuitive 3D human, computer,
and environmental interactions. This new reality is based on advancements in computer vision, graphical
processing, display technologies, input systems, and cloud computing
EXAMPLES OF INFORMATION
Video chat: Skype (2003), Google Hangouts (2013), Messenger
EXAMPLES OF INFORMATION
Search Engines: Google(1996), Yahoo (1995)
A search engine is a software system that is designed to carry out web
searches. They search the World Wide Web in a systematic way for particular
information specified in a textual web search query.
EXAMPLES OF INFORMATION
•Portable computers-laptops(1980), netbooks(2008), tablets (1993) & Smart Phone
EXAMPLES OF INFORMATION
Wearable Technology
Wearable technology, also known as "wearables," is a category of electronic devices that
can be worn as accessories, embedded in clothing, implanted in the user's body, or even
tattooed on the skin.
Cloud and Big Data - Essentially, “Big Data” refers to the
large sets of data collected, while “Cloud Computing”
refers to the mechanism that remotely takes this data in
and performs any operations specified on that data. Cloud
Computing providers often utilize a “software as a service”
model to allow customers to easily process data.
EXAMPLES OF INFORMATION
QUIZ
A. Pre-industrial Age C. Industrial Age
B. Electronic Age D. Information Age
1. Wearable Technology
2. Mainframe Computers
3. Printing press for mass production (19th
century)
4. Transistor Radio
5. Search Engines
A. Pre-industrial Age C. Industrial Age
B. Electronic Age D. Information Age
6. Papyrus in Egypt (2500 BC)
7. LiveJournal
8. Acta Diurna in Rome (130 BC)
9. EDSAC(1949) & UNIVAC 1 (1951)
10. Newspaper-The London Gazette (1640)
A. Pre-industrial Age C. Industrial Age
B. Electronic Age D. Information Age
11. Cave paintings (35,000 BC)
12. Punch Cards
13. Television
14. Clay tablets in Mesopotamia (2400 BC)
15. Augmented Reality
INSTRUCTION: Answer the following questions below. Write your answer in short bond paper.
Knowing you Media at Different Ages. Fill in the table with the needed information. Use separate paper for your answer
sheet.
What format/ equipment What format/ equipment
What format/ equipment
did people use to did people use to share
Age did people use to store
communicate with each or broadcast
information?
other? information?
Traditional paper & Traditional paper &
Pre-Industrial Traditional Paper and writing materials , cave writing materials , cave
Age writing materials paintings / stone tablets paintings / stone tablets
Industrial Age
Electronic Age
Information Age
LESSON 2
THE ROLE OF MEDIA IN
THE SOCIETY
EXAMPLES OF
DIGITAL MEDIA
A large number of business
organizations, government offices,
and influential people in politics and
entertainment use social media as a
platform to reach out to their
customers, constituents, and
followers.
Social Media - a form of
communication site where people
can share any information with other
users anytime and anywhere in the
world as members of an online
community.
e-governance is one of the major
contributions of new media, with
the aid of ICT in the form of
applications, infrastructure, and
communication.
LESSON 3
THE INTERNET OF
THINGS
Internet of Things - a system of
interconnected everyday objects
linked into a network in order to
send and receive data which can
further be processed to produce
useful information.
Wireless Network Connection -
a technology that allows devices
to connect wirelessly so that
communication will be possible
among all connect devices.
Smart Home - a concept wherein
home appliances are connected
and can be controlled over a
single network, usually with the
use of the Internet or a local area
network.
Cyber Security - a
set of techniques,
protocols, and
mechanism to protect
a network against
hacking or malicious
attacks that uses the
Internet as an entry
point.
