Topic :

Community
Organizing
By: AU apotheosis (NSTP_ Group 4
Reporting)
What Is Community
Organizing?
 Is a method of engaging and empowering people with the
purpose of increasing the influence of groups historically
underrepresented in policies and decision making that affect
their lives.
Community organizing is both a tactic to address specific
problems and issues and a longer-term engagement and
empowerment strategy. Longer-term objectives of community
organizing are to develop the internal capabilities and to
increase the decision-making power and influence of
underrepresented groups.
Examples of
Community
Organizing:
 EXAMPLE 1:

- Public School parents who organize to

demand a high quality education for
their children.

- Neighbors who organize to address

potholes in the road and other
infrastructure issues.
 EXAMPLE 2:

- Laid-off factory workers who organize

to protest the shipping of jobs overseas.

- The protests against British law that led

to the American Revolution.
 EXAMPLE 3:
- The 1963 March on Washington for Jobs and
Freedom, which is credited to a great extent
with passage of the Civil Rights Act of 1964.

- The "Day Without Immigrants" rallies of May

1st, 2006, which contributed to the defeat of
the draconian HR 4437 immigration reform
proposal.
7- Principles
Of Community
Organizing
1. Organizing > Activism

-Activism is an individual pursuit, when one

person takes an action to make a
difference. It is a great thing. But
organizing is greater, because organizing
gets other people to take action, to work
together, and to build an organization that
can make a significant and long-term
difference.
 2. Organizing Is About
Relationships
-"Organizing Relationships makes a contribution to the discipline in its
treatment of this area from multiple perspectives, in its deliberate
engagement/suggestions of future research directions, and its functional
purpose of bringing together extant research on this important topic in a
coherent and organized way. It adds cumulatively to our knowledge of
organizational communication and relationships, it fits within the horizon
of the established parameters of our field while opening new areas for
engagement, and, moreover, it is a very interesting read. It will, no doubt,
become a touchstone for the field of organizational communication."
Organizing Relationships is appropriate for upper-level undergraduate and
graduate courses in Workplace Relationships, Relational Communication,
Applied Interpersonal Communication, Organizational Communication,
Communication Management, Operations/Human Resource
Management, Organizational Psychology, and Organizational Sociology.
3. Meet People Where They Are, Not
Where You Want Them To Be
- Meeting someone where they are
means bridging the gap between
your own expectations and where the
other person is coming from. It means
intentionally listening to understand
their values, needs, desires, and even
their trauma-responses.
4. An Organizer Defines Success On Her
Own Terms And Develops A Campaign To
Advance Toward Victory

- Knowing what success means to you, you can then

put together a campaign- a series of varied activities
over time that move forward toward victory. There
are many tools you can use in the campaign, your job
is to pick the ones that move you forward.
5. Focus On Action-always Have
Something People Can DO
- Every activity you take should include an ask for
people to do something: make a donation, sign
up for a tabling shift, write an email to the
Mayor, etc. “Raising awareness” can be a means
to your end in this process, but it is never your
end in itself. I am perfectly aware that I need to
limit my sweets, but that awareness did not stop
me from eating two desserts yesterday.
Awareness that does not contribute to concrete
change in behavior, actions, or relationships is a
dead-end.
 6. You Get Action By
Asking For It
To get people to take action, you have to ask for it, and you have to
set that ask up for success. That means:

• Make it easy to say yes. If you are asking someone to call their
Representative, make it easy for them to say yes. Give them the
phone number. Give them a sample script. Maybe even hand them
your phone to make the call. Eliminate every barrier you can that
will get in the way of them saying “yes.”

• Make your ask specific. This is part of making it easy to say yes.
Which is easier for you to process, “Can you help out?” or “Can you
volunteer to sell yard signs next Thursday from 10-2 at the Art Fair
Table”
• Ask for fewer things at a time, not more. Too many options can
overwhelm people, and rather than choose between them, they
just tune out. Don’t give 20 options, give one. Maybe two. No more
than three.

• Engage the heart. Emotion is more important for motivating

action than facts and figures.

• Follow up. We’re all busy, and we sometimes need that reminder
to actually follow through on our best intentions. Polite but
persistent follow-up can be the difference between “yes, I’ll make
that call” and actually making the call. What’s more, that personal
touch of following up also deepens the relationship.
7. Diverse And Inclusive Coalitions Are
Stronger, Building It Takes Work
- The community is more effective when we work together
across our differences to make a difference. But it takes
work to create truly diverse and inclusive communities.
Building diverse coalitions also require that you respect
differences. Promoting inclusiveness and diversity is one of
the best ways to foster an open-minded community. Not
only does this make good business sense, moreover helps
your community to better understand the people that
surround you —it also makes the community a more
interesting and personally enriching environment for
everyone.
10 Basic Steps
In Community
Organizing
Step 1 – Integration

- In this process the organizer immerses herself/himself

with the local community and undergoes the same
experiences of local people so as to build mutual
respect, trust and cooperation. This can be done in
many ways such as participation in direct production
activities, house visitations, congregating and
conversing with the people in communal areas and
attending social functions like birthdays, weddings,
feast, wakes, etc.
Step 2 – Social Investigation (SI) Or
Community Study
- This is the process of systematically learning and analyzing
the various structures and forces in the community as well as
the problems and issues that need immediate or long-term
solutions. The organizer determines the community's interests
and attitudes to the issues, identifies potential leaders and
comes up with a tentative approach to organizing. SI methods
may include interviews or dialogues with people, personal
observations of the organizer, examination and review of
secondary data or a participatory approach such as focus
group discussions (ECD of Participatory respasch. I is a
continuous,
Step 3 – Issue Identification and
Analysis
- This is the process or defining analyzing and ranking
community problems according to their importance, the
urgency of solving them, the number of people affected
and the probability of resolving the through community
mobilization. It aims to identify the common felt need( not
percieved needs of the community.) these issue or needs
are often addressed through self- help or externally-
assisted socio-economic projects either because people tend
to shun confrontation with authorities thru negotiations
and/or pressure tactics, or people's traditional concept of
community action is through socio-economic projects
Step 4 – Core Group
Formation

- The Core Group is made up of members

who are the most interested in (and often
most passionate about) the Community you
are trying to build and who are committed to
its creation and success. The Core Group is
the smallest membership group but is at the
very heart of the Community.
Step 5 – Ground Work and
Community Meeting

Ground work is motivating people through a one-

one-one dialogue or through a group planning
session to know the basics of a certain action or the
preparation period before beginning of a certain
project. Community meeting is a formally arranged
gatherings of the core group to resolves issues and
make final decisions on the proposed action or
project including assigning certain task to a specific
person or group.
Step 6 – Role Playing

- This is a simulation practice for the community

members who are tasked to negotiate with
persons or authority or even the adversary. In this
session, the organizer envisions every scenario
that may take place during “confrontation” or
“dialogue” between the community and the
“target”. It aims to prepare the leaders for the
actual process of negotiation and anticipates
possible outcomes to ensure victory for the
community.
Step 7 – Mobilization Or
Action
- This is the high point of the organizing
process. Action may mean engaging in a
dialogue or protest under issue-based
organizing, starting a livelihood project or a
cooperative under project-based organizing.
Mobilization or action is the community's
expression of power while confronting the
powerful.
Step 8 – Evaluation And / Or
Reflection
- This is an activity conducted after every action or
mobilization to extract lessons learned on how to
improve future mobilizations, and constitutes a vital part
in the training of the group and the community. the
people take note of what has been and what was not
been accomplished, and what remains to be done. It is
also an assesment of the strengthsand weaknesses of the
community’s mobilization. It can also be a self-assesment
of all the participants.
 Step 9 – Formalization of the
Community-Based Organization

- Lesson from Philippine experience shows that

forming
the people's organization is best done after the
community
Undergoes a mobilization or action phase and has
gone
though an evaluation or reflection process. Some
principles
In setting up the organization are: ensure the
 Step 10 – Phase Out
- is an enabling process, therefore there comes a point where the
organizer is no longer needed and the people's organizations (POs)
take over. The organizing process may be handed over once the
NGO's success indicators have been considerably met, such as high
levels of socio-political awareness, persistent membership
involvement, a robust pool of trained community leaders, defined
plans and goals set by the community, and so on. The transfer of
community organizing roles and responsibilities, as well as records, is
included in the handover. However, this does not necessarily imply a
full withdrawal from the community, since the NGO may be able to
serve the PO in a different capacity, such as assisting community
organizations in forming groups or federations or participating in
national advocacy campaigns.
Thank You
For
Listening!
End of lesson
 Questions!
1. For you what is the important of community
organizing?

2. What are your thoughts about community

organizing?

3. Why community organizing is important?

4. Do you think community organizing Bringing

people together?
By: AU apotheosis (NSTP_ Group 4)

LEADER:
HANDIG, LANDER A

Nanlabis, Angelyn S.
MEMBERS:Bardinas,Rizaldy M.
Canton, Gwyneth Allaine E.
Desoyo, Stefanie Claire E. Vidaira , Marc John
Bactasolo, Nicol C. Meneses, Cherissa Pauline S.
Erlano, Mace Danielle P Florina Tatunay
Ebcay, Marjorie S. Mejia, Yianah Liegh
Basallote,Lenie Mae C. Obra, Jason M.
Petilla, Edreah Anne P.
Cruz, Joshua
Dela Cruz, Sebhastian Carl
Aniag, Harmelyn B.
De Vera,Monalisa C.