Scribd
Upload
84 views

Typography Basics.6709381.Powerpoint

This document provides an overview of typography including: - Typography is the art and skill of designing communication through printed words. It forms an integral part of graphic design and is crucial for advertisements, magazines, and corporate identities. - Typefaces are sets of letters, numbers, and other characters that share common design features. They are classified into categories like serif, sans serif, script, and decorative. - The document discusses typeface anatomy, basic typography terminology, and guidelines for using typefaces effectively in design work.

Uploaded by

VinSynth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
84 views

Typography Basics.6709381.Powerpoint

This document provides an overview of typography including: - Typography is the art and skill of designing communication through printed words. It forms an integral part of graphic design and is crucial for advertisements, magazines, and corporate identities. - Typefaces are sets of letters, numbers, and other characters that share common design features. They are classified into categories like serif, sans serif, script, and decorative. - The document discusses typeface anatomy, basic typography terminology, and guidelines for using typefaces effectively in design work.

Uploaded by

VinSynth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

- An Overview

Presented By:
ADMEC Multimedia Institute
www.admecindia.co.in
Introduction

 Here we are giving brief


overview on typography, its
significance, typefaces,
categories & classification of
typefaces, typeface
anatomy and basic
typography terminology….
 Also you will read about
some practical guidelines
about the use of typefaces
What is Typography?

“The art and skill of designing


communication by means of the printed
words.”
“Typography is means by which words,
conceived in someone’s mind and then
put down on paper are made
available to the world at large."
Significance

 Typography forms integral part of a good graphic design.

 Largely used to create moods.

 Crucial in the design of advertisements, magazines, newspaper

and corporate identities.

 Different fonts suggest different context & ideas.

 Some typefaces even have special functions.


What are Typefaces?

“It’s the set of letters, numbers, and other


characters that share common design features.”
 We describe the size of type in points and picas, not inches.
There are approximately 12 points to a pica and 6 picas to an
inch.

10 12 16 20 24 32 36 48 60 80
Points & Picas

 While fonts are measured in points, pages are measured in


picas (column width).

12 points = 1pica
6 picas = 1 inch
Typeface Classification
 Roman:
Antiqua (Old Style), Didone (Modern), Sans-serif, Script,
Serif, Slab serif, Transitional

 Black-letter:
Fraktur, Rotunda, Schwabacher, Textualis

 Gaelic:
Angular, Uncial
Typeface Categories

Typefaces can be categorized as:

 Serif
 Sans Serif
 Script
 Decorative/Ornamental
Serif
Sans Serif
Script
 Script typefaces are based upon the varied and often fluid
stroke created by handwriting. They are organized into highly
regular formal types similar to cursive writing and looser, more
casual scripts.
Decorative/ Ornamental
 It includes typefaces of
unusual and unique designs
that do not fit into other
classification. Decorative
and display typefaces are
generally reserved for
specific purposes. They are
most effective when used at
larger sizes, such as for
headlines, titles & display
purposes( eg:newspapers &
advertisements).
Typographical Properties
 Styling  Formatting
 Font - Family  Text - Align

 Font - Size  Text - Decoration

 Font - Weight  Text - Indent

 Font - Style  Text - Transform

 Font - Variant  Text - Shadow

 Letter - Spacing  Vertical - Align

 Word - Spacing  White – Space

 Line - Height  Direction


 Margins
Interesting, right?
This is just a sneak preview of the full presentation. We hope you like it!
To see the rest of it, just click here to view it in full on PowerShow.com.
Then, if you’d like, you can also log in to PowerShow.com to download
the entire presentation for free.

You might also like