Presentation Strategies
Presentation Strategies
Therefore, when there is variation in the attributes of the listeners, the priority for the
presenter is to base the presentation on the purpose and goal of the presentation and then, to
the extent possible, cater to the diversity in the audience.
Factors Affecting Presentation
Following are the factors that affect the effectiveness of a presentation:
1)Audience Evaluation: A precise assessment of the audiences' attributes helps the
presenter to prepare a presentation that matches these attributes, and thus, makes the
presentation effective.
2)Environment: The environment of the presentation room affects the receptivity and mood
of the audience. The environment has a subtle influence on the mind of the listeners. Hence,
factors like lighting, quality of audio-visual effects, air-conditioning, etc., affect the
effectiveness of a presentation.
5)Opening and Closing of Presentation: The first impression is the last impression.
Hence, the presenter should make the beginning of the presentation effective by using
interesting relevant anecdotes, humour, etc. Also, the conclusion of the presentation should be
such that the audience leave the presentation venue with a sense of satisfaction and a lasting
impression of the message that was intended to be conveyed.
8)Quality of Voice: Appropriate variation in tone, volume, and other voice parameters make
a presentation interesting and effective. On the other hand, lack of voice modulation makes a
presentation dull and ineffective.
9)Body Language: Body language has a subtle effect on the quality of presentations. A
nervous speaker avoids eye contact and is more likely to read out the speech and
consequently makes the presentation ineffective. A confident speaker uses bodily movements
to his advantage and thus makes the presentation effective and impressive.
Format of Presentation
A presentation should be made sequentially and can be said to consist of six steps:
11)Icebreaker: An icebreaker is an extremely helpful method to begin a presentation.
It is something that helps do away with awkwardness or anxiety between people.It may either
comprise a series of PowerPoint slides which arouses the audience's curiosity or, better yet,
the speaker may get the audience to involve in the presentation itself in some way.
2)Opening: The opening remarks at the beginning of a presentation introduce the subject of
the presentation to the audience and state the presentation objectives. A
short statement of the main points to be covered is given to the audience. This helps orient the
audience appropriately to the subject of the presentation and recognise the areas it will cover
as well as those it will leave behind.
3)New Idea - Its Need: If a presentation is planned to suggest a completely new idea to an
audience, it should be done in such a way so as to ensure that the audience is receptive to it
and the presenter makes the audience feel involved.
4)Idea: The central idea of a presentation forms its crux, around which the other peripheral
points revolve. This idea should be so forceful that it should make the audience sit up while
paying attention and noticing the areas for discussion to be held post-presentation.
I am here to brief you about the details of this appraisal system. I will start by giving a
brief idea about the earlier system and then proceed to discuss the highlights of the new
system.
After giving a preview, make sure that you provide a smooth transition to the main
body of the speech.
Among the highlights, let me begin with the most important one, that is, the frequency
of appraisal.
Main body:
The main body, the discussion, or the text part follows the subsequent to intro- duction
and supports your aim or specific purpose. The major points you high- lighted in your
opening will be expanded upon here. Depending upon your topic, and your introduction, you
can choose from any of the following patterns to organize the main body of your speech.
Chronological presentation:
You can have this pattern for organizing the details which you can arrange sequentially
(in the order in which the events occurred or appeared before you). The entire presentation
can be arranged chronologically. This method is useful for topics like 'the profile of your
institute', 'the changing face of the carth', and 'history of sports'.
Categorical presentation:
This is one of the easiest and most commonly adopted patterns for many topics. The
entire presentation can be divided into various topics and sub-topics arranged on the basis of
subordination and coordination. This can be used for topics like 'the role of advertising',
'environmental protection', 'importance of professional presentation', etc.
Cause and effect presentation:
You can adopt this method whenever there exists a cause and effect relationship. Here
you have to illustrate and explain the causes of the situation and then focus on the effects. It is
relevant for topics like 'impact of cinema on children', 'internet-boon or bane', 'smoking in
children', etc.
Problem-solution presentation:
Here you divide the presentation into two parts. In the first part describe and analyse
the cause and effect of the problem. After the analysis you move on to the
main objective of your presentation to suggest or propose a to the problem. It is a very
helpful and effective way for persuasive presentation. For topics like population explosion'
this method can be used.
You can bolster your argument or ideas by providing examples, illustrations, statistics,
testimony, analogy, or definition.
Resist the temptation to include too many points in the body of your speech.
Restrict yourself to four or five main points. You can help the audience follow your
preparation by summarizing your points as you go along. Every main point is a unit of
thought, an essential part of a speech. Each point should be clearly stated
independent of other main points. Balance the time devoted to each point accordingly.
Plan how you will bridge on link points so that you move smoothly from one part of
your presentation to the next. Make use of transitional expressions like therefore,
because, in addition to, apart from that, on the contrary, next, etc.
Internal previews, internal summaries and sign posts help not only you in
understanding where you are in the speech, but also the audience in grasping the topic better
For example, you can say, 'before taking you through the advantages of
the new appraisal system, let me just recapitulate what I had told you about the
existing one. The existing appraisal system, in a nutshell, lacks important aspects such as the
candidates' communication skills, their ability to motivate their subordinates and their
analytical capabilities. This statement would serve as an internal preview as well as an
internal summary.
Similarly, when you say, There are four advantages, as I had already said. Having
discussed the first two of them, let me move on to the third advantage, the statement would
serve as a signpost to tell the audience that you have completed two and there
are two more to go.
Conclusions:
You can conclude your presentation by reviewing the main points. Give a signal such
as to sum up, to conclude, to review. As you conclude, remind the audience briefly about the
purpose of your presentation, which could be either to persuade them or to inform them. Tell
them what you want them to do, think, or remember based on your presentation.
Avoid the temptation to wrap up in haste or add something new in this part of your
speech.
You can also conclude with a quotation or recall the earlier story, joke, anecdote with
which you commenced your presentation to bring it to a full circle.
Very often, presentations are followed by a question period. Questions provide you
with vital feedback about the ideas that you have put forth in your presentation.
Preparing for questions, therefore, is as important as preparing for your presentation.
How does a presenter cope with difficult questions? This is every presenter's nigtmare,
but one every seasoned speaker has to overcome to emerge more con- fident and self-assured.
If a questioner tries to trip you up with a difficult question, you maintain a polite but firm
attitude. Do not reveal annoyance, but as soon as possible, divert to other members of the
audience.
It is also important that you learn how to quickly divert irrelevant questions, so as to
avoid wasting everybody's time. If any one person in the audience tries to monopolise
question time, you have to learn to handle that too by indicating that cach questioner has to be
given a fair chance.
PREPARING AN OUTLINE
An outline is a mechanical framework in which are fitted the bits and pieces of your
presentation material. It serves as a guide to show you the right path for your presentation. So,
spending time in developing an outline never goes waste. In fact you should use an outline as
your 'script' but be prepared to deviate in response to audience feedback.
Suppose you are the project leader of a team, which has taken up a project or
developing a new product for the company. You have to present before a committee
the new product, which is going to be launched in the market. This may be a 10-
minute presentation about the facilities the product offers, its functioning, etc. Your outline
can be in the form of words, phrases, or sentences:
1. Introduction
2. Product Appearance
3. Various parts
4. Functioning
5. Facilities
6. Conclusions
You may have to work out the sub-headings under each or some of these mai topics.
But as already said, you should be ready to skip or add some topics if you
audience wants you to do so.
VISUAL AIDS
Spoken words are ephemeral; as soon as they come out of our mouth the evaporate
into the air. Because of this limitation, speeches often need strong visu support handouts,
chalk boards, flip chart, overheads, slides, computers, char tables, film, etc. If a picture is
simple, clear and appropriate to its purpose an audience it will deliver its message more
accurately and quickly than a verb explanation. Ours is a visually oriented society and an
audience likes to hear as well as information.
When choosing visual AIDS select those which shoot the style and content of your
presentations. I to get visual AIDS for any point that sounds vague and requires discussion in
detail. Ensure that it is well designed and professionally generated. Do not use visual AIDS as
a verbal crutch for the speaker.
If you are going to deliver a lecture to illiterate people don't go for tables or complex
graphs instead use AIDS which they can understand for example if you are talking about the
working of the heart, make sure you show them some pictures name of all the parts use
appointer to make it clear to them about which part of heart you are discussing if you wish to
use the visual is of other organisation rather than your own, confirm beforehand the
availability of those AIDS which you need.
Here are certain points that you should keep in mind while using visual AIDS. While
delivery in your speech use your visual AIDS when needed. Is soon as you so
something to the audience, make it appoint to immediately explain it. If you have to
say something beforehand, first complete your point and only then switch over to your visual
aid. Otherwise, the audience maybe distracted from whatever you are saying.
Understanding Nuances of delivery:
All of us have listen to more than our share of bad presentation. We have set through
presentation that were delivered so haltingly that we could not care what was
being said. We would also have come across presentations which were delivered smoothly but
which had practically put us to sleep, as the present droned on endlessly. What is it that
makes your presentation hold the attention and interest of your audience? Your manner of
presentation ,your vocal inflections, your perfectly timed pauses, official expressions and your
gestures. All these are part of an expert delivery. Dull and boring topic will turn out to be
more interesting if presented well, whereas oh really interesting topic main appear to be done
because of poor delivery. So, one thing becomes clear that is having something to say is not
enough you must also know how to say it. Good delivery does not call attention to itself. It
conveys your ideas clearly interestingly and without distracting the audience. Most audience
prefer delivery that combine a certain degree of formality with the best attributes of good
conversation that is directness spontaneity animation vocal and facial expression is and lively
sense of communication.
There are 4 modes of delivery which can be used for making presentations
1) extemporaneous
2) Manuscript
3) Impromptu
4) Memorization
1) Extemporaneous:
This presentation is bye for the most popular and effective method when carefully
prepared. When speaking extempore you must prepare the notes before hand and rehears your
presentation. There is no need to learn every word and line by rote. Your presentation will
sound quite spontaneous to the audience as after thorough preparation, you are speaking while
thinking. This is the result of proper planning and exacting practice, where you collect the
material and organise it meticulously. Let us look at some of the positive and negative aspect
of this mode of presentation.
Advantages:
1) as you have enough time to prepare for the presentation you work hard on the
theme or central idea. You can prison theme in the best possible structured way.
2) through preparation on your part makes you feel secure and you carry out your
responsibility with great enthusiasm. Adaptation is also possible if the need arises. In
other words the language of any written text does not bind you full stop you can be
flexible in your use of language.
3) the supporting material helps to present your points clearly and also adds wait to
your agreement. Appropriate selection of quotations, illustrations, statistics, etc. Help you
help you to substantiate your point.
4)your delivery sounds natural and spontaneous to the audience as it allows you to
established a rapper with the audience through more eye contact and it enables one
to move freely with ease.
Disadvantages:
5) if preparation is inadequate, you can get lost and find yourself uncomfortable.
6)if you relied too much or not cards and start reading out from them instead of just
consulting there will lose its spontaneity.
2) Manuscript:
In manuscript presentation, material is written out and you are supposed to read it out
aloud. You are not supposed to memorize the speech and then we collect it. It's there in front
of you to read. But you should be vice enough not to attempt to read a speech until you have
become a proficient reader. Unfortunately, most speakers are not good readers. They make it
uninteresting by reading in a dull and monotonous way. However, you can overcome this
problem with consistent efforts. You could may be rehearsed with a friend or colleague. For
effective use of this mode, you should have gone through the material several times before
hand till you become absolutely familiar with the text you should try to choose material
design to achieve understanding. Do cultivate familiarity with speech or text. You should
know what is written where.
Advantages:
7) it is a permanent and accurate record of whatever you have to say.
8) there is no chance of tempering with the facts and figures.
9)the material is organised systematically. Keep in mind the step-by-step
development of main points.
10)language gets polished because you can write and rewrite your material until you feel
satisfied on all counts.
Disadvantages:
1)since you will be reading from the manuscript you get less time for making proper eye
contact which is essential to feel the pulse of your audience.
2)since you are reading to the audience you cannot talk to them. There is not much scope
either for nonverbal communication.
3) adaptation is rather difficult if the need arises to give a different twist to your material.
4) in the absence of effective reading skill, you fumble over words lose your pace and
miss punctuation marks etc. This adds up to an uninteresting speech and loss of
audience attention.
5)conversational flavour along with vocal inflation takes a back seat here which is a great
asset for you as a speaker.
3) Impromptu
The impromptu mode, as the word suggest, is what use when you have to deliver an
informal speech without preparation. For example, at a formal dinner party you may be
invited to deliver a vote of thanks. Don't panic and babble something in unmethodical
way. Instead, calmly state your topic and then review the points you are to make. Support your
points with whatever examples, quotes, and anecdotes you recall at that time. Then briefly
summarize or restate your points and end with a smile. Remember, it is not difficult for you to
anticipate certain occasions where you may be asked to speak a few words. Be as brief as
possible during your impromptu presentations.
Advantages
6) You sound very natural because you do not get enough time to make any elaborate
preparation.
7) You get a chance to express your thoughts irrespective of what others think or say
about that particular topic.
8)You are spontaneous as you say what you feel, not what you ought to say.
Disadvantages
9)The presentation lacks organized development of ideas because of the shortage of time.
4)The presentation may turn out to be a failure if you have inadequate proficiency in the
language you use.
Bear in mind that gaining a reputation for being a good impromptu speaker can do a great deal
for your career aspirations. It has been shown that there is a positive correlation between
communication effectiveness and upward mobility.
So do rise to the challenge!
4) Memorization
This method of presentation is very difficult for most of us. Probably only a handful
of you can actually memorize an entire speech. Usually, you memorize only the main parts
and are in the habit of writing key words on your cards to help you out through the actual
presentation. In some cases, if you wish to quote
somebody or narrate an anecdote or a joke, it's better to memorize these for your
presentations. This type of delivery stands somewhere between extemporaneous and
manuscript presentation. Speech is written out beforehand, then committed to memory, and
finally delivered from memory.
Advantages
5) It's very easy for such speakers to maintain an eye contact with the audience
throughout the presentation. non-verbal
6) The speaker can easily move and make use of appropriate communication to add
extra value to the speech.
Disadvantages:
8) memorization requires too much of time.
9)there are chances of making it a dull and monotonous presentation because you go exactly
by whatever you have memorized.
10)even your mnemonic skill fails you if you have not rehearsed adequately.
11)no flexibility or adaptation is possible during the speech.
12)The speaker gets flustered if he forgets a word sentence or a whole paragraph.
Among all the four modes of delivery extemporaneous the best because of flexible nature and
its effectiveness. Hands it is always better to use this mode to make your presentation more
lively, effective , and memorable.