MANAGEMENT

PLANNING
Sit Dolor Amet
 TEAM MEMBERS
ARISSA AZREEN DANIELLA (UDB220427)
RUITHEERASAN A/L SEENIVASAN (UDB220405)
NADIA ALIA BINTI HAZMAN (UDB220425)
NOR ZULAIKA BT ZAINOL ABIDDIN ( UDB 220412)
NUR QATRUNNADA BINTI SUHAIMI ( UDB 220408 )
NUR SYAHFINAZ ATIERA BINTI MUSA( UDB220429
ABOUT COMPANY
◦ Love Fashion Boutique is a fashion company that has been in business for over 10 years. It is located at
Pavilion Bukit Bintang. Love Fashion Boutique specializes in providing high-end, fashionable clothing for
women and men. The company has a wide selection of clothing, ranging from casual to formal wear.

◦ Love Fashion Boutique was founded in 2013 by one fashion-forward entrepreneurs, who wanted to create a
place where women and men could find stylish clothing that was both affordable and fashionable. Since
then, the company has grown to become one of the most popular fashion boutiques in the city. The
company has a loyal customer base, and its products are highly sought after
PLANNING
◦ Strategic planning
A brief summary
The primary goal of the launch of love fashion boutique is market penetration. According to research, shoppers
who frequent boutiques fall into several age groups. They are typically aged 24 and under, 24 to 50, and 50 and older.
They are usually trendy and fashion conscious. They also expect to pay a higher price for their items than they would
for more common items sold by general clothing retailers. After market penetration is achieved, the market must be
developed into a sustainable client base.
◦ Tactical planning
Tactical planning makes strategy easier to comprehend and achieve by dividing it into manageable pieces. Tactics are
quick, risk-free, and flexible actions that a business uses to advance quickly. This kind of planning is action-oriented
and more common in mid-level departments.
◦ Operational planning
Operational plans are most successful when every department is on board, tasks have due dates assigned, success
criteria are measured, issues are reported, and collaboration is effective. They function even better when
departments communicate with one another to make sure that everything is running smoothly as each team meets
its benchmark.
ORGANIZING

CEO
RUITHEERASAN A/L
SEENIVASAN

OPERATIONS NADIA
HUMAN FINANCE & SALES & RESEARCH & ALIA BINTI
RESOURCES NUR ACCOUNTING NOR MARKETING ARISSA DEVELOPMENT HAZMAN
SYAHFINAZ ATIERA ZULAIKA BT AZREEN DANIELLA NUR QATRUNADA
BINTI MUSA ZAINOL ABIDDIN BINTI AHMAS BINTI SUHAIMI
SUFIETING
◦ The basic/department structure format for our company is a functional structure. This is due to the fact that our business may
encourage efficient management, extremely motivated, support exchange of information, and give staff members options for
advancement within their functional specialties. As a fashion business, we have a CEO, Human Resources, Finance &
Accounting, Sales & Marketing, Research & Development, and Operations. Our business prefers a functional structure since it
makes businesses run more efficiently by classifying employees according to their specialist knowledge and work history. It
creates a clear structure, reduces employee misunderstanding, and offers specialists room to focus on their task and develop
inside.
LEADING
TRANSFORMATIONAL LEADERSHIP - because this leadership will connect with team members` senses of identification
and the collective identity of the firm, and this leadership style aims to boost team members spirits and work output
COACHING LEADERSHIPS - because the team`s leader devotes time and effort to each member`s personal growth and
they will demonstrate how their function fits into the overall team strategy.
DELEGATIVE LEADERSHIPS - this delegative leaders offer their staff members the flexibility to use their imagination,
resources, and experience to accomplish organization goals.
COACH STYLE LEADERSHIP – because this leadership the leader invest their time and energy into developing individual
team members.
CONTROLLING
◦ Compressive shrinkage, resin treatment, or heat-setting are all methods used to apply shrinkage control
technologies. To lessen the stretching that cotton and some cotton blends encounter during weaving
and other processing, compressive, or relaxing, shrinkage is added. By dampening and drying the fabric
in a relaxed state, tensions and distortions are removed.

◦ Whether you need a little assistance or a full collection designed and produced, Love Fashion Boutique
provides fashion design services that are reliable season after season. To ensure that we fulfil your vision
for the brand, we go above and beyond the standard design work by maintaining constant
communication throughout the entire process. Our area of expertise is providing high-quality fashion
services that explore our clients' individual styles and guarantee the ideal fit for special event apparel. By
providing fully integrated all-around services, from fashion design, pattern & sample making,
prototyping and full scale manufacture, we provide an affordable way to put your ideas and concepts to
market.
 SWOT ANALYSIS

STRATEGIC
1. Strategic location – nearby the commercial area that can attract
many customers to come
2. Good teamwork – having team that has incredible capabilities
and talents to work together
3. Good digital marketing – team always up to date with social
media platform and know the ways to handle and interact using it
WEAKNESS
1. Tight budget – as the business is not expanding yet, it requires a lot of budget to
do promotion and marketing part (advertisement in tv, radio)

2. Complaint responsiveness – some customers dissatisfied on delivery services as

3. Quality – when you offer low price to compete in the market, you have to deal
with clothing quality
OPPORTUNITIES
1. Participation in various clothing events – get wide exposure of
your clothing line to public and can know what other
competitors offer to their product
2. Government’s aid and incentives – encouraging young
entrepreneurs that just get into business (entry level) to
innovate product by using the aid given
THREATS
1. Existing competitors expand – when competitors expand, market gets bigger and
it will give pros and cons to your business
2. Pandemic disease – the Covid-19 pandemic or other infected diseases can give
disadvantage to all businesses in long term due to isolation in home
3. Inflation – when all necessary goods like food increase, people will be selective in
purchasing. They may save the money more on food rather than clothing. When
purchasing power decreases, it will impact to the business like in clothing line