Powertypes
Powertypes
Coercive Power
• The target person complies in order to avoid
punishments he or she believes are
controlled by the agent.
Coercive Power
• Commitment
– Very Unlikely
• Compliance
– Possible
• If used in a helpful, non-punitive way.
• Resistance
– Likely*
• If used in a hostile or manipulative way.
• * Indicates most common outcome
Reward Power
• The target person complies in order to
obtain rewards he or she believes are
controlled by the agent.
Reward Power
• Commitment
– Possible
• If used in a subtle, very personal way.
• Compliance
– Likely*
• If used in a mechanical, impersonal way.
• Resistance
– Possible
• If used in a manipulative, arrogant way.
• * Indicates most common outcome
Legitimate Power
• The target person complies because he or
she believes the agent has the right to make
the request and the target person has the
obligation to comply.
Legitimate Power
• Commitment
– Possible
• If request is polite and very appropriate.
• Compliance
– Likely*
• If request or order is seen as legitimate.
• Resistance
– Possible
• If arrogant demands are made or request does not appear
proper.
• * Indicates most common outcome
Expert Power
• The target person complies because he or
she believes that the agent has special
knowledge about the best way to do
something.
Expert Power
• Commitment
– Likely*
• If request is persuasive and subordinates share leader’s task
goals.
• Compliance
– Possible
• If request is persuasive but subordinates are apathetic about task
goals.
• Resistance
– Possible
• If leader is arrogant and insulting, or subordinates oppose task
goals.
• * Indicates most common outcome
Referent Power
• The target person complies because he or
she admires or identifies with the agent and
wants to gain the agent’s approval.
Referent Power
• Commitment
– Likely*
• If request is believed to be important to leader.
• Compliance
– Possible
• If request is perceived to be unimportant to leader.
• Resistance
– Possible
• If request is for something that will bring hardship to leader.
• * Indicates most common outcome
Influence Tactics
Rational Persuasion
• The agent uses logical arguments and
factual evidence to show a proposal or
request is feasible and relevant for attaining
important task objectives