Model for stimulus
Foote Cone and Belding (FCB ) grid
The FCB grid or Foote, Cone and Belding model is an integrative approach to interpret
the consumer’s buying behaviour and its implication for adopting suitable advertising
strategy.
It is depicted on a matrix with the help of four significant factors, i.e., thinking, feeling,
high involvement and low involvement.
This model was designed with the help of the theory of the right or left brain. As the
right brain of a human body indicates the emotional attribute, so is the feeling factor of
this model does. Also, as the left brain signifies the rational behaviour of human beings,
the thinking element on the left side of the matrix does the same.
Foote Cone and Belding (FCB ) grid
Informative (Quadrant 1):
The expensive products having a
high level of importance to the
consumers and requires intense
thinking for decision-making, lies in
this category.
The prospective buyer first learns or
gathers complete information about
the product; then, he/she feels the
need of buying it; and later makes
the final purchase.
Affective (Quadrant 2):
The valuable products which hold an
emotional attribute and requires
consumer engagement are considered
to be affective products.
The buyer follows a feel, learn and do
order. That is he/she first develops a
connection with the brand or the
product; gains complete knowledge of
it; finally buys it.
Habitual (Quadrant 3):
This category of products includes
everyday essentials. Thus, the customer
experiences a low involvement but
analytical decision making while
purchasing these items.
The buyer first obtains the product; tries it
out and determines whether it solves the
purpose or not; then develops a trust in the
brand.
Which quadrant ?
Satisfaction (Quadrant 4):
The products whose purchase is driven by the
emotions; however, the buying decision does not
require much consumer involvement, lies in this
quadrant.
The consumer buys the product; feels positive or
negative about the purchase; and then learns about the
product.
Garments!!
Which quadrant?
Which quadrant?
Activity-Pet stroller
Make an Ad
Choose between informative or affective.
Develop a Conviction for the customer who is Informative and affective separately
Comprehension and Conviction
Your pet friends need a moving house when they get tired of walking outside. You also need a helper to relieve fratigue of your hands and
arms when holding a pet for long time. This 4 wheels stroller is not only a spacious and breathable moving house for your lovely pet, but
also a good helper for you.
Thickened iron pipe and durable rubber wheels ensure the safety and stability of the whole car. Thickened pipe provides a strong support
of the entire car. Instead of plastic wheels, rubber wheels are more durable, besides, 360°universal wheels with brake enable you to move
and stop the car freely as well ensures the pets security.
Fold the whole car by 2 steps: pull up the joint and then push the whole car to fold. The folded car is easy for you to carry.
The handle can be adjusted according to your preference. Adjustable handle just want to give you a most comfortable angle when push
the car.
The car adopts water proof material, which is aimed at providing a cozy space for your pets. Meanwhile, it is quite easy to be assembled.
More than one pet, inconvenient to carry out.
Pets are too huge to hold.
Pets are injured and having problems in walking.
Pets which are small and prone to attack.
