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Postmodernism & Media

Modernism and postmodernism emerged in response to cultural and social changes in the 19th and 20th centuries. Postmodernism refers to developments after modernism and is characterized as more complex and irrational. Key events like World Wars disrupted social norms and values. Postmodern media rejects the idea of objective truth and reality, seeing them as socially constructed. It blurs the lines between media and reality, challenging the idea that media can objectively capture truth. We now live in a media-saturated world where reality is defined by images and representations.

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Irtaqa Raza
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66 views10 pages

Postmodernism & Media

Modernism and postmodernism emerged in response to cultural and social changes in the 19th and 20th centuries. Postmodernism refers to developments after modernism and is characterized as more complex and irrational. Key events like World Wars disrupted social norms and values. Postmodern media rejects the idea of objective truth and reality, seeing them as socially constructed. It blurs the lines between media and reality, challenging the idea that media can objectively capture truth. We now live in a media-saturated world where reality is defined by images and representations.

Uploaded by

Irtaqa Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Post Modernism and Media

PRESENTED BY HALEEMA, EMAAN, IRTAQA


Difference between modernism and post modernism

Modernism and postmodernism are two kinds of


movements that are based on changes in cultural and
social behavior around the world. Both of them are
different periods starting from the 19th and the 20th
centuries. these movements came into being as a result
of the thinking patterns of the people during those
times. different causes made them think in different
ways than they were thinking.
Continue..
• The postmodernism refers to the confused state of cultural
developments that came into existence after modernism
• Postmodernism, when compared to modernism, is more complex to
understand and appreciate.
• It is interesting to note that the period after the World War II is
normally considered postmodernism oriented in the sense that there
were complex developments in the economic, cultural and social
conditions around the globe.
• The thinking of postmodernism period is generally considered
irrational and unscientific in its approach.
Background
• WORLD WAR 1
• Dis-integration of norms and values
• Dissemination of social and religious values
• World war 2
• Statement arise __ God is dead
• Multiple Questions raised
• Rejection of metanarratives
• Truth is relative, Truth is not absolute
• Multiple truths and realities
• Hype reality
• Distorted reality
WHAT IS POST MODERN MEDIA ?
• Post modern media rejects the idea that any media product or text is of any
greater value than another. All judgments of value are merely taste.
• Anything can be art, anything can deserve to reach an audience, and culture as
there is no longer anything new to produce or distribute.
• The distinction between media and reality has collapsed, and we now live in a
reality defined by images and representations
• All ideas of the truth are just competing claims.
• In the post modern world, media texts make visible and challenge ideas of
truth and reality, removing the illusion that stories , texts or images can ever
accurately or neutrally reproduce reality or truth. So we get the idea that there
are always competing versions of the truth and reality, and postmodern media
products will engage with this idea.
Postmodernism is also said to reflect modern society’s feelings of
alienation, insecurity and uncertainties concerning identity,
history, progress and truth, and the break-up of those tradition
like religion, the family or perhaps to a lesser extent, class , which
helped identify and shape who we are and our place in the world.

The implications for realist forms of media, since our sense of


reality is now said to be utterly dominated by popular media
images; cultural forms can no longer ‘hold up the mirror to reality’,
since reality itself is saturated by advertising , film, video games,
and television images.

Moreover the capacity of digital imaging makes truth claims or the


reliability of images tricky – think about the use of Photoshop in
magazine and advertising image. Advertising no longer tries
seriously to convince us of its products real quality but, just shows
us a fake about the product.
Media reality is the new reality
Postmodernists claim that in a media
saturated world, where we are
constantly immersed in media – on the
move, at work , at home , the
distinction between reality and the
media representation of it becomes
blurred or even entirely invisible to us.
In other words, we no longer have any
sense of the difference between real
things and images of them, or real
experiences and simulations of them.
Continue..
• Contemporary media including television, film, print and the Internet, which are
responsible for blurring the line between goods that are needed and goods for
which a need is created by commercial images
• Postmodern Film Postmodernist film can be seen to voice the ideas of
postmodernism through the cinematic medium.
• Postmodernist film upsets the mainstream conventions of narrative structure and
characterization and destroys (or, at least, toys with) the audience's suspension of
disbelief to create a work in which a less- recognizable internal logic forms the
film's means of expression.
• The blurring of real and ‘simulated’, especially in film and reality TV or celebrity
magazines.
Summary

We usually think of the media as being


'in between' us and reality, hence the
media imaginary and representation
themselves have become our reality with
computer technology, creating virtual
realities that potentially replace our real
life counterparts.
Thank you

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