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Mixue - Business Presentation

Mixue Ice Cream and Tea was launched in 1997 by a college student in Zhengzhou, China. It has since expanded to seven stores located in Zhengzhou's Jinshui District. The company offers two main products - ice cream and tea. When Mixue first opened in Malang, Indonesia, it was popular with consumers and has grown to three locations in the city. People enjoy the simple but attractive dessert and ice cream offerings.

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nihongo dekiru
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1K views7 pages

Mixue - Business Presentation

Mixue Ice Cream and Tea was launched in 1997 by a college student in Zhengzhou, China. It has since expanded to seven stores located in Zhengzhou's Jinshui District. The company offers two main products - ice cream and tea. When Mixue first opened in Malang, Indonesia, it was popular with consumers and has grown to three locations in the city. People enjoy the simple but attractive dessert and ice cream offerings.

Uploaded by

nihongo dekiru
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MIXUE ICE CREAM AND TEA

ANDREAS C. SWASTIKA
D-IV ENGLISH FOR BUSINESS AND COMMUNICATION PROFESSIONAL
OVERVIEW
▪ History of Mixue
▪ Product
▪ People
HISTORY
o In 1997, Mr Zhang Hongchao, a
college student, launched
Mixue Ice Cream & Tea in
Zhengzhou

o Headquarters of Mixue in
Wenhua and North Ring Road
Jinshui District, Zhengzhou City,
Republic of China

o There are seven stores


generation as time goes by

o In 2018, Mixue launched new


logo
PRODUCT
▪ There are two types of product in Mixue, which are Ice Cream and Tea.
PEOPLE
▪ When Mixue was launched in my city,
people often bought it.
▪ In Malang, there are three spot
locations of Mixue Store.
▪ The product is very simple, but
attractive the consumers.
▪ People like dessert, especially ice
cream.
CONCLUSION

▪ The product is affordable


▪ Providing authentic products with genuiness
and devotion. No shortcuts and no deceiving.
▪ The franchise is maintaing integrity,
amiability, passion, and initiative
THANK YOU!

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