Introduction to Fundamental

Management Principles and

Managerial Roles

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 Main Text
Kinicki, A & Williams, B (2016).
Management – A Practical
Introduction, 7th edition, McGraw
Hill International.

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1. State the basic fundamentals of management
principles and theories.
2. Analyse the business environment in an
organisational setting.
3. Describe various functions of decision making
and organisational structuring in an
organisation.
4. Explain the influence of individual behaviours,
leadership styles and motivation on an
organisation.
5. Discuss various control techniques used to
enhance organisational effectiveness.
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Programme Learning Outcomes:
PLO 1 – Apply knowledge and tools in relevant functional areas of
business, arts and social sciences.
PLO 4 – Implement critical thinking and problem solving skills in
relevant fields.

Course Learning Outcomes (CLO):

CLO 1 – Explain the basic fundamentals of management principles
and theories.
(Domain: Cognitive)
CLO 2 – Apply management principles and theories in business
operations
(Domain: Cognitive)
CLO 3 – Analyse management principles in actual business
environments.
(Domain: Cognitive)
 
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 How to deal with organization outside…

 How to relate to your supervisors…

 How to interact with your co-workers…

 How to manage YOURSELF…

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PLANNING
- Introduction to Management
- Management Theories
- Planning
- Strategic Management

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ORGANIZING
- Individual & Group Decision
Making
- Organizational Culture &
Structure
- Human Resource
(Recruitment)
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LEADING
- Managing Individual Differences
& Behaviors
- Motivation
- Leadership & Power

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CONTROLLING
- Successful Control System

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1.To explain management and four
management functions.
2.To discuss three levels of
management.
3.To discuss three types of managerial
roles.
4.To discuss three principal skills
managers need.
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Online ticket purchasing
system

Consider:

-It is EFFICIENT for the

company.. Why?

-But is it EFFECTIVE? Why

or why not?

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Example
Efficiency vs Effectiveness
Automated Customer
Service Hotline

Consider:

-It is EFFICIENT for the

company.. Why?

-But is it EFFECTIVE? Why

or why not?

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EFFICIENCY EFFECTIVENESS
Use resources wisely and cost- Make the right decision in order
effectively to achieve organization’s goals
Eg: cut cost, increase output Eg: increase customers
satisfaction, increase sales

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 Question
Burger King decided to add breakfast to
its hours of operation in order to increase
its customers. This was an attempt to
improve the organization's ___________.
A.effectiveness
B.planning
C.leading strategy
D.efficiency

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 Planning Organizing

Controlling Leading

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 Planning: setting goals and deciding how to achieve them.

 Organizing: arranging tasks, people, and other resources

to accomplish the work.

 Leading: motivating, directing, and otherwise influencing

people to work hard to achieve the organization’s goals.

 Controlling: monitoring performance, comparing it with

goals, and taking corrective action as needed.

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Laura runs a sales and expense report at
the end of each work day. Which
management function is she performing?
A.Leading
B.Organizing
C.Controlling
D.Planning

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 Make long-term decisions about
Top Managers the overall direction of the
organization and establish the
objectives, policies and strategies
for it.
Implement the policies and plans
Middle Managers of the top managers above them
and supervise and coordinate the
activities of the first-line managers
below them.

First-line Make short-term operating

Managers decisions, directing the daily tasks
of non-managerial personnel.
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 Illustration: The Levels and
Areas of Management
Levels of Management

Top
Managers

Middle
Managers

First-Line Managers

Non-
managerial
personnel

R&D Marketing Finance Production Human resources

Functional Areas 21
 Question
Judy supervises the food assembly line
workers. What type of manager is she?
A.Top manager
B.Middle manager
C.First-line manager
D.General manager

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 Profit organization- formed to make money, or
profits, by offering products and services.
 Non-profit organization- known as
“administrators”. Its purpose is to offer services,
not to make a profit. (Public universities, public
hospitals, and social welfare agencies-Red Cross)
 Mutual-benefit organization- voluntary
collections of members whose purpose is to
advance members’ interest. (political parties, farm
cooperation, labor unions, trade associations, and
clubs)
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Interpersonal Roles
• Managers interact with people inside and outside their work units.
• The three interpersonal roles are figurehead, leader, and liaison
activities.

Informational Roles
• Managers receive and communicate information with other people
inside and outside the organisation.
• The three informational roles are monitor, disseminators, and
spokesperson.
Decisional Roles
• Managers use information to make decisions to solve problems or
take advantage of opportunities.
• The four decision making roles are entrepreneur, disturbance
handler, resource allocator, and negotiator.
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 Interpersonal Roles
Example: show visitors
 Figurehead Role: you perform
around your company,
symbolic tasks that represent attend employee birthday
the organization. parties, and present ethical
guidelines to the workers.
 Leadership Role: you are
responsible for the actions of Example: Reflected in your
your subordinates, since their decisions about training,
motivating, and disciplining
successes and failures reflect
people.
on you.
 Liaison Role: you must act like Example: the contact person
a politician, working with other for enquires, etc. Often
appear in brochures of some
people outside your work unit products or services, then at
and organization to develop the bottom there is a note
alliances that will help you saying, ‘For further enquiries,
achieve your organization’s please contact Mr XXX at
01Xxxxxxx
goals.
 Informational Roles
 Monitor Role: you should be Example: gathered from
constantly alert for useful newspapers stories about
the competition or
information. gathered from the
conversation among
employees.
 Disseminator Role: managers
need to constantly disseminate
Example: Send memos
important information to and reports; inform staffers
employees, as via e-mail and and subordinates of
meetings. decisions.

 Spokesperson Role: You are Example: Pass on memos,

expected to be a diplomat, to put reports and informational
materials mainly to external
on your best face on the parties; the person being
activities of your work unit or asked questions by the
organization to people outside it. media during a press
conference 26
 Decisional Roles
 Entrepreneur Role: a good
manager is expected to initiate Example: sees new
opportunity for a product
and encourage change and and launches a business to
innovation. try to realize it.

 Disturbance Handler Role:

unforeseen problems require Example: unforeseen
you to be a disturbance problems -product defects
or errors to international
handler, fixing problems.
crisis.

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 Decisional Roles

 Negotiator Role: working with

people inside and outside the Example: Participates in
and directs negotiations
organization to accomplish within team, department,
your goals. and organization.

 Resource Allocation Role:

you’ll need to be a resource Example: Allocates time,
allocator, setting priorities money and other resources.
about the use of resources.

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Technical Skills — the ability to perform a specific
job. Consist of the job-specific knowledge needed
to perform well in a specialized field.

Conceptual Skills — the ability to think analytically.

Consists of the ability to think analytically, to
visualize an organization as a whole and
understand how the parts work together.

Human Skills — the ability to interact well with

people. Consist of the ability to work well in
cooperation with other people to get things done.

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 Question
Satya Narayana Nadella as the Microsoft CEO,
must balance the needs of each department
with the needs of the organization. Which skill
is he using?
A.Technical
B.Conceptual
C.Human
D.Procedural

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 Process of taking
risks to try to create
a new empire

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1. Mark Zuckerberg – CEO of Facebook
 Mark Elliot Zuckerberg is an American
computer programmer and Internet
entrepreneur. He is the chairman, chief
executive officer, and co-founder of
Facebook.

2. Jeff Bezos – CEO of Amazon.com.

 Jeff Bezos is an American technology
and retail entrepreneur, investor and
philanthropist. He is the founder and
CEO of online company Amazon.com,
the largest retailer on the Internet.
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3. Bill Gates – Co-founder Microsoft
 William Henry "Bill" Gates III is an American
business magnate, investor, author, and
philanthropist. In 1975, Gates and Paul Allen
co-founded Microsoft, which became the
world's largest PC software company.

4. Michael S. Dell – CEO of DELL

 Michael Saul Dell is an American business
magnate, investor, philanthropist, and author.
He is the founder and CEO of Dell
Technologies, one of the world’s leading
providers of information technology
infrastructure solutions.
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1. Chan Kee Siak | CEO of
Exabytes

2. Vivy Yusof | Co-founder of

Fashionvalet

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3. Christy Ng | Owner of
Christyng.com

4. Timothy Tiah | Co-founder of

Nuffnang

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5. Khailee Ng | Co-founder of
Says.com

6. Vishen Lakhiani | Founder of

Mindvalley

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7. Ai Ching Goh | Co-founder of
Piktochart

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Chapter 1
Kinicki, A., & Williams,
B.K. (2016).
Management: A
practical introduction.
(7th ed.). New York:
McGraw-Hill.
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