20GNS502J - RESEARCH METHODOLOGY

2022-2023
Thiruneelakandan. A(PC2213003012007) Part Time-Internal
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY,
RAMAPURAM CAMPUS
 CONTENTS
Introduction to Research

What is Research?

What is Research Methodology?

Need of Research Methodology

Benefits of Research Methodology

Research - Objectives

Knowledge Economy

References

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Introduction to Research
• “A scientific and systematic search for pertinent information on a specific topic.”
• “Research is an art of scientific investigation.”
• “A careful investigation or inquiry specially through search for new facts in any
branch of knowledge.”
• “Systematized effort to gain new knowledge.”
• According to Clifford Woody: Research comprises - defining and redefining
problems, formulating hypothesis or suggested solutions; collecting, organising and
evaluating data; making deductions and reaching conclusions; and at last carefully
testing the conclusions to determine whether they fit the formulating hypothesis.
• The term ‘Research’ refers to the systematic method consisting of enunciating the
problem, formulating a hypothesis, collecting the facts or data, analysing the facts and
reaching certain conclusions either in the form of solutions(s) towards the concerned
problem or in certain generalisations for some theoretical formulation.
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What is Research?

Research is a process of systematic inquiry that entails

collection of data; documentation of critical information; and
analysis and interpretation of that data/information, in
accordance with suitable methodologies set by specific
professional fields and academic disciplines.

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What is Research Methodology?
• Research methodology refers to the methods and techniques used to
effectively portray the research.
• Research methodology is a way of explaining how a researcher
intends to carry out their research. It's a logical, systematic plan to
resolve a research problem.
• A methodology details a researcher's approach to the research to
ensure reliable, valid results that address their aims and objectives.
• It encompasses what data they're going to collect and where from, as
well as how it's being collected and analyzed.

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Need of Research Methodology or Why RM?
• A research methodology gives research legitimacy and
provides scientifically sound findings.
• It also provides a detailed plan that helps to keep
researchers on track, making the process smooth,
effective and manageable.
• A researcher's methodology allows the reader to
understand the approach and methods used to reach
conclusions.
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Benefits of Research Methodology
• Fellow researchers who want to replicate the research have enough
information to do so.
• Researchers who receive criticism can refer to the methodology and
explain their approach.
• It can help provide researchers with a specific plan to follow
throughout their research.
• The methodology design process helps researchers select the correct
methods for the objectives.
• It allows researchers to document what they intend to achieve with
the research from the outset.

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Research - Objectives
• The purpose of research is to discover answers to questions through the application of
scientific procedures.
• The main aim of research is to find out the truth which is hidden and which has not been
discovered as yet.
• Though each research study has its own specific purpose, we may think of research
objectives as falling into a number of following broad groupings:
• 1. To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or formulative
research studies);
• 2. To portray accurately the characteristics of a particular individual, situation or a group (descriptive
research studies);
• 3. To determine the frequency with which something occurs or with which it is associated with
something else (diagnostic research studies);
• 4. To test a hypothesis of a causal relationship between variables (hypothesis-testing research studies).

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Knowledge Economy
• Knowledge is the understanding of a subject.
• A knowledge economy is defined by the value of knowledge and how
it rewards intellect and respects knowledge and intellectual property as
a commodity.
• Research and development is centerpiece in this economy that has
high regard for innovation.
• The system amplifies knowledge-intensive activities, which are duties
that require an extensive degree of knowledge to complete. Duties like
these include banking, research, and accounting.

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Knowledge Economy
• The knowledge economy, is an economy dependent on
human capital and intangible assets, such as proprietary
technology.
• The knowledge economy has placed the IT/ICT industries at
the forefront of overall economic growth.
• Skill sets that include data analysis, creating and working
with financial models, and the ability to innovate are highly
sought in the modern economy.

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Knowledge Economy
• The knowledge economy describes the contemporary commercialization of
science and academic scholarship.
• Innovation based on research is commodified via patents and other forms of
intellectual property.
• The knowledge economy lies at the intersection of private entrepreneurship,
academia, and government-sponsored research.
• Knowledge-related industries represent a large share of the activity in most
highly developed countries.
• A knowledge economy depends on skilled labor and education, strong
communications networks, and institutional structures that incentivize
innovation.
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References
[1]. C. R Kothari, “Research Methodology: Methods and Techniques”, Copyright ©
2004, 1990, 1985, New Age International (P) Ltd., Publishers, ISBN (13) : 978-81-
224-2488-1
[2]. https://onlinecourses.nptel.ac.in/noc19_ge21/preview
[3]. https://
www.indeed.com/career-advice/career development/research-methodology
[4]. https
://corporatefinanceinstitute.com/resources/knowledge/other/knowledge-economy/
[5].https://www.investopedia.com/terms/k/knowledge-economy.asp#:~:text= The
%20knowledge%20economy%20is%20a,in%20most%20highly%20developed
%20economies.
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