Week 1
Week 1
MANAGEMENT
HRM101
Topic
Introduction
Objectives and functions of HRM
External and Internal Forces of environment affecting HRM
Integrating HR Strategy with Business Strategy
• http://bwhotelier.businessworld.in/article/JW-Marriott-Kolkata-appoints-Vikr
am-Sharma-as-Human-Resource-Director/20-01-2021-367411/
Article
Objectives of HRM
• https://www.economicsdiscussion.net/human-resource-management
/objectives-of-hrm/32222#:~:text=ADVERTISEMENTS%3A,the%20com
munity%20and%20the%20country
.
HRM- Human Resource Management
• HRM necessitates alignment of HR policies and practices with the organisation’s strategies
Objectives of HRM 11
Objectives
Personal Objectives:-
To assist employees in achieving their personal goals, these goals enhance
the individual’s contribution to the organisation.
Functional Objectives:-
To maintain the department’s contribution at a level appropriate to the
organization's needs
Organizational Objectives:-
To recognize the role of HRM in bringing about organizational
effectiveness.
Societal Objectives:-
To be ethical and socially responsible to the needs and challenges of the
society.
Minimizing the negative impact of such demands on organisation.
HRM Objectives and Functions
15
Functions of HRM
OPERATIVE FUNCTIONS
MANAGERIAL Staffing
FUNCTIONS Development
Planning Compensation
Organizing Motivation
Directing Maintenance
Integration
Controlling/Evaluating
Monitoring
Managing Relationship
Functions of HRM
• A) Managerial Functions
• 1. Planning- types of plan
• 2. Organizing :Determining what tasks are to be
done, who is to do them, how the tasks are to be
grouped, who reports to whom, and where
decisions are to be made
• 4. Directing – Communication, leadership and motivation
• 5. Controlling : Monitoring activities to ensure they
are being accomplished as planned and correcting
any significant deviations and taking corrective
actions( Standard- actual performance)
• B) Operative Functions
• 1. Procurement
• 2. Development
• 3. Compensation
• 4. Maintenance and Motivation
• 5. Integration
• 6. Industrial Relations
Operative functions of HR
STAFFING Job analysis, HRP, Recruitment,
Selection, Placement, Induction,
Internal Mobility
• https://www.youtube.com/watch?v=0Mq2TiJmqCI
Activity
23
MCQ
• Human resource management emphasis
• a. Development of people
• b. Punishment of people
• c. Adoption of people
• d. None of these
Introduction(External and Internal Forces of
environment affecting HRM)
External Forces
• Political- Legal
• Economic
• Technological
• Cultural Factors
Internal Forces
• Strategy
• Task
• Leadership
• Unions
• Organizations Cultures and conflict
• Professional bodies
Introduction(External and Internal Forces of environment
affecting HRM)
External Forces
• Political- Legal- 3 Institution – labor laws
i) Legislature (Parliament- law making body -decides )
ii) Executive(Government-Law Implementing body- Acts)
iii) Judiciary ( Role of Watchdog and above these two, and ensure both
legislature and Executive work within the confines (boundary )of
the constitution and in public interest )
• Economic- Globalization
Suppliers, competitors, Customers, Economic growth, Industrial labor,
Diversity
• Technological- Application of Knowledge for practical purpose (HRIS)-
Human Resource Information System Computerized information
package increased capacity to record ,store information
• Cultural Factors – Type of people- Indians, Japanese (collective
approach) , Americans (individual approach)Cultural background
Uses of an
HR
Information
System
(HRIS)
2–27
Introduction(External and Internal Forces of
environment affecting HRM)
Internal Forces
• Strategy- Competition in the Environment , Infosys
• Task- Job Characteristics, Job enrichment
• Leadership- provides direction, encouragement and authority, creating
environment to improved performance
• Unions- Trade union association of workers or management to formed to
protect Workers
• Organizations Cultures and conflict- Personal goals vs organizational goals
• Professional bodies (NIPM – National institute of Personnel Management)
periodic training programs , seminars and conferences are organized by NIPM.
Scanning the Environment
• To prevent Information and examine operations
• To provide relevant Information for planning and
decision making
Relevant areas to be scanned- 4 factors
Labor Market
Legal Environment
Constitutional provisions
Technology
If company has overseas operation
Globalization
Live Example: Coca-Cola’s
External Environment
• Social/Demographic
• Ecological
• Political
SWOT analysis of
• Company background
• Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters U.S. Current
CEO Muhtar Kent Revenue $ 48.01 billion
• Strengths
• The best global brand in the world in terms of value ($77,839 billion)
• World’s largest market share in beverage
• Strong marketing and advertising
• Weaknesses
• Significant focus on carbonated drinks
• Undiversified product portfolio
• High debt level due to acquisitions
• Negative publicity
• Brand failures or many brands with insignificant amount of revenues
• Opportunities
• Bottled water consumption growth
• Increasing demand for healthy food and beverage
• Growing beverages consumption in emerging markets (especially BRIC)
• Growth through acquisitions
• Threats
• Changes in consumer preferences
• Water scarcity
• Strong dollar
• Legal requirements to disclose negative information on product labels
• Decreasing gross profit and net profit margins
• Competition from PepsiCo
• Saturated carbonated drinks market
What is strategic human resource management?
• Discuss
The strategic planning process begins with four critical questions:
• Google
• Cisco
• Hilton Worldwide Holdings
• https://peoplemanagingpeople.com/articles/strategic-human-resou
rce-management/
News
• India has a people problem — its human resources aren’t infinite
• Link
• https://theprint.in/india/india-has-a-people-problem-its-human-resourc
es-arent-infinite/782465/
• India’s education system is clearly failing. Indian companies are
already reporting a shortage of skilled manpower
• Discuss
Learning Objectives
• Understand the nature of strategic management
40
Revise
• Meaning of SHRM
• Its Nature
Nature of Strategic HRM
• Strategic human resource management (SHRM) refers to the process of
developing practices, programmes and policies that help achieve organisational
objectives.
• https
://www.businesswire.com/news/home/20220118006090/en/SHRM-C
ampaign-Empowers-HR-Business-Professionals-to-Cause-the-Effect-Th
ey-Wish-to-Have-on-the-World-of-Work
News
• The campaign includes a webpage with resources and pathways to
help organizations successfully interpret trends and regulations, apply
new approaches, and succeed in disruptive times.
• “Our profession is at the forefront of changing times, cultural shifts
and societal needs,
Traditional HRM vs. Strategic HRM
Traditional HRM Strategic HRM
Responsibility for
Staff specialists Line managers
HRM
Partnership with internal and
Focus Employee relations
external customers
Transactional, change follower Transformational, change
Role of HR
and respondent leader and initiator
Phase 1
Scan the
Environment
Phase 2
Phase 5 Identify
Monitor and Sources of
Evaluate HR Competitive
Strategies Advantage
Phase 4 Phase 3
Implement HR Identify HR
Strategies Strategies
Strategic Management Process (Contd.)
• Scan the Environment
• Identify Sources of Competitive Advantage
• Identify HRM Strategies
P.90
HRM Strategy Choices
Strategic Management Process (Contd.)
• Implementing HR Strategies
• Policies are critical in implementation of HR strategies
• HR practices should follow HR plans
• Strategy implementation is more challenging than its formulation
Pause and Ponder
51
Strategic Management Process (Contd.)
• Implementing HR
Strategies
• Organisations can be categorised into three depending on whether they are first in the
market (prospectors), defending the present market share (defenders), or enter once it is
created, with an improved product moving to become low cost produce themselves
(analysers)
• The most significant benefit from SHRM relates to the creation of organisational
capability by ensuring that the firm has skilled, engaged, committed and motivated
employees who can render competitive advantage to it
• Strategic HRM provides a sense of direction to an organisation in a turbulent
environment so that the business needs of the firm and the collective and individual
needs of its employees can be met by the development and implementation of coherent
and practical HR policies and programmes
Barriers of SHRM
• Discuss
Barriers to Strategic HRM
• Human assets are not owned by organisations and, therefore, are perceived as a
higher risk investment than capital assets
• Strategic HR may be resisted because of the insensitivity towards change that
might arise
• Concern arising from non-availability of HR professionals to staff themselves in
HR departments, consequent to integration of HR function with business strategy
• Failure to understand the strategic needs of the business, inadequate assessment
of the environmental and cultural factors that affect the contents of the strategies
and the development of ill-conceived and irrelevant initiatives
Barriers to Strategic HRM (Contd.)
• There is enough disconnect between the HR team and the employees. there is
enough disconnect between the HR team and the employees:
• HR professionals need to develop trust
• HR people use big. We need to refer to dictionaries to understand what these concepts
convey.
• HR has no people connect
• HR is clueless about what we want
• HR first caters to itself, then thinks about us
• HR interventions are purposeless
• Beyond HR Domain
• Encouragement of Pro-active Rather than Reactive Behaviour
• Explicit Communication of Goals
• Stimulation of Critical Thinking
• Productivity as an HR Based Strategy
• Quality and Service are HR-based Strategies
Selecting Strategies to Enhance Performance (Contd.)
SWOT Analysis
The use of a SWOT chart to
compile and organize the process
of identifying company: External-
T and O, Internal- W and T
Strengths,
Weaknesses,
Opportunities, and Threats.
SWOT analysis framework
Environmental Scan
SWOT Matrix
SWOT analysis of Library
SWOT analysis of Amul
Strategic Management Process: Overview of
Strategic Management
Strategy formulation
• Corporate level strategies : Defining what business the
company is in Setting the overall structure, systems and
processes
example :diversification , merger, liquidation
• Business Level Deciding how to compete
Identifying competitive advantage
example: Increase market share, Focus on export
• Functional strategy
(marketing, finance HR, operations, R&D) Coordination of
company departments or areas to support achievement of
business strategy and objectives.
3) Strategy Formulation : formulated at three
levels
• A)Corporate-level strategy- Organization
• Identifies the portfolio of businesses that, in total, comprise the company and
the ways in which these businesses relate to each other.
• Diversification strategy implies that the firm will expand by adding new product lines.
• Vertical integration strategy means the firm expands by, perhaps, producing its own raw
materials, or selling its products direct.
• Consolidation strategy reduces the company’s size
• Geographic expansion strategy takes the company abroad.
Learning Outcome
Pedagogy
• News
• Article
• Video
• MCQ
• Activity
• Content
Video
• How a new lens on "HR" can reduce turnover AND the cycle of
poverty
• https://www.youtube.com/watch?v=NxJZs7a3DWo
MCQ
Human resource management is combination of
a. Job analysis, recruitment and selection
b. Social behaviour and business ethics
c. Organisational behaviour, , personal management and industrial
relation
d. Employer and employees
Ans:
MCQ
Human resource management is combination /amalgam of
a. Job analysis, recruitment and selection
b. Social behaviour and business ethics
c. Organisational behaviour, , personal management and industrial
relation
d. Employer and employees
Ans: c
Human Resources Planning
• HRP: is the process of determining future human
resource needs relative to an organization strategic plan
and devising the steps necessary to meet those needs
• Parts of HRM
• Forecasting Manpower Demand,
• Forecasting Manpower supply
• Human Resource actions- link given
http://www2.gnb.ca/content/gnb/en/departments/
human_resources/career_development/content/
human_resource_plan.html
What is Human Resource Planning (HRP)?
• Involves activities to
• Forecast an organization’s
• Labor demand -- Requirements
• Internal labor supply -- Availabilities
Assessing Future
Assessing Current
Human Resource
Human Resources
Needs
Developing a
Program to Meet
Needs
Importance of HRP
• Future Personnel Needs
• Part of Strategic planning
• Creating Highly Talented Personnel
• International Strategies
• Foundations of personnel functions
• Increasing Investments in Human Resources
• Resistance to change or move
• Unite the Perspective of Line and staff Mangers
• Other benefits
Forecasting Supply and Demand
• Determine the number, type, & qualifications of individuals who will
be needed to perform specific duties at a certain time.
• Internal supply of labor – number and type of employees who will be
in the operation at some future date.
• External supply of labor – number and type of people who will be
available for hiring in the labor market.
Meeting Future Human Resource Needs
Supply of Employees Demand for Employees
• Environmental Scanning
• Organizational Objectives and Polices
• HR Demand Forecast- Forecasting Techniques
• HR Supply Forecast
• HR Programming
• HR Plan Implementation
• Personnel Planning : Deciding What positions need to
be filled and how they should be filled
• Succession Planning : How Organizations can best
replace top management positions by using HRIS,
who will be the next head
• Personnel Replacement Charts: Reflects the present
performance and promotability of potential
replacements for position by HRIS
• Forecasting : Estimating the size of staff needed to
meet the goals of the organization
HR demand Forecasting techniques
• Managerial Judgment
• Ratio-trend Analysis- Studying past ratios, forecasting future
ratios ,
Trend analysis Predicts future needs based on previous
employment figures,
Ratio analysis – Ratio of a causal factor(sales volume) to the
number of employees required to achieve the goals
• Regression Analysis – Relationship between sales volume and
Employee Size
• Work Study Techniques- Work measurement , length of
operation and amount of labour required
• Delphi Technique – Group of experts estimates personnel needs
• Flow Models –Markov model shorter length of time are more
accurate than longer ones
Techniques
• Managerial Judgement:
The above example clearly shows that 400 workers are needed
HR Supply Forecast
• HR Supply Forecast: Determines whether the HR
department will be able to procure the required number of
personnel. Specifically , Supply forecast measures the
number of People likely to be available from within and
outside an organization
It covers
• Existing Human Resources
• Internal sources of Supply
• External sources of Supply
• Qualification Inventories Paper or electronic records of
employees education, interests, languages, special skills etc.
Present Employees
• Skill Inventories
• Personnel Data
• Skills- Education, Job experience , training
• Special Qualification
• Salary and Job history
• Company data
• Capacity of Individual
• Special preferences of individual
• Management Inventories
• Work history
• Strengths
• Weakness
• Promotion Potential
• Career goals
• Personal data
• Number and types of employees Supervised
• Total budget managed
• Previous management duties
• Educational background
• Current job performance
Requisites for successful HRP
• Integral part of corporate Planning
• HRP responsibilities should be centralized
• Personnel records must be complete
• Time horizon must be long to permit remedial action
• Techniques of planning leads to data accuracy
• Plans should be prepared by skill levels
• Data collection, analysis, techniques of planning need to
be consistently revised
• Impact of external forces like technologies changes ,
changes in labour market composition to be considered
while developing Human Resource Plan
• HRIS should be used as decision support system
Barriers to HRP
• Inability to plan or inadequate planning..
• Lack of commitment to the planning process.
• Inferior information. Facts that are out-of-date, of poor quality, or of insufficient
quantity can be major barriers to planning. No matter how well managers plan, if
they are basing their planning on inferior information, their plans will probably
fail.
• Focusing on the present at the expense of the future. Failure to consider the
long-term effects of a plan because of emphasis on short-term problems
• Too much reliance on the organization's planning department. Many companies
have a planning department or a planning and development team. These
departments conduct studies, do research, build models, and project probable
results, but they do not implement plans. Planning department results are aids in
planning and should be used only as such. Formulating the plan is still the
manager's responsibility.
• Concentrating on controllable variables. Managers can find themselves
concentrating on the things and events that they can control, such as new product
development, but then fail to consider outside factors, such as a poor economy.
• Non- involvement of operating mangers renders HRP in effective
Factors effecting HRP
• Types and strategies of organization
• Organizational Growth Cycles and Planning
• Environmental Uncertainties
• Time Horizons
• Type and Quality of information
• Labour Market
• Outsourcing
Recruitment Via Internet: Timesjobs.com
http://www.timesjobs.com/
• Jobs by Function
• IT Software Jobs BPO Jobs Sales Jobs NGO Jobs Fresher Jobs
• Medical Jobs Bank Jobs
• Jobs by Location
• New Delhi Jobs Kolkata Jobs Ahmedabad Jobs Noida Jobs Gurgaon Jobs Mumbai Jobs
Chennai Jobs Hyderabad Jobs Bangalore Jobs Pune Jobs
Chandigarh Jobs
• Non-IT Job Skills
• Human resource Jobs Trade execution Jobs Taxation Jobs Accounts executive Jobs
Management Jobs Telemarketing Jobs Document administration Jobs Supply chain Jobs
Accounts assistant Jobs Accounts manager Jobs Accountant Jobs
HR APPs4 U-Posting and Accessing Job
openings
• http://www.careerbuilder.com/s/cbmobile
• Job-search by keyword,
• location, or company. Browse recommended jobs and
see your application history.
• Find jobs similar to ones you view.
• Save your favorite jobs and review them later, or email
jobs to yourself or friends.
• Apply to a job directly through the mobile app with
just two taps of a finger.
• Sync your resumes, cover letters, saved jobs, and
applied-to jobs with your CareerBuilder account.