xin chào

Hello

International Business – NEU EBBA 1

05/09/2022
 How are you
today?

International Business – NEU EBBA 2

05/09/2022
 International
Business

xin chào

International Business – NEU EBBA 3

05/09/2022
 Robert Farebrother

Intercultural Communication
Cross-functional management
and leadership
Trainer, coach, facilitator and
examiner
University lecturer

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 ll o
He some
i s Ro b
r e t
He abou
c t s
fa

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 37 Years
Finland
Egypt
New Zealand
Sweden
China
Japan
Vietnam

Spain
Italy
Portugal
Switzerland
Kuwait
UK
Vietnam

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 What I like and am interested in

PEOPLE … they are endlessly interesting

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 11 Days – 11 Sessions
Session 1: Introduction to International Business--Globalization
Session 2: Communication, Culture, ethics, CSR and sustainability
Session 3: National Political, Economic and Legal Systems
Session 4: International trade and government Policies
Session 5: Industrial types, strategies in international business and risk
Session 6: Evaluation of countries and business
Session 7: Practical business planning, organization structure, strategies
and control
Session 8: Money, investment, finance & accounting
Session 9: Production and supply chains
Session 10: Global marketing
Session 11: Management, leadership, HRM and diversity
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 Learning Principles

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 Concrete
Kolb's Experience
learning
styles
Feeling
Accommodating Diverging
(feel and do) (feel and watch)
CE/AE CE/RO
Perce
ption
Conti
Active Processing nuum Continuum Reflective
Experimentation how do things
how we Observation
we
Doing think
about
Watching
things
Converging Assimilating
(think and do) (think and watch)
AC/AE AC/RO

Abstract
Conceptualisation
Thinking
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 Question
Question
Question
This course is
about thinking
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& Interacting 19
 Today (Day 1)
Lecture on Globalisation & International
business
Part 1
• What it is?
• Products & markets
• 7 Factors influencing globalisation
• Changes in the world
• Why go global

Part 2
• Administration and timing
• Your responsibilities
• My responsibilities
• On-line training
05/09/2022 20
 Daily Schedule
Warm up, Intro and 20
preparation for the lecture
Lecture 70-80
Q & A + Discussion 20
Break 10
Individual presentations and 25 (10+15)
seminars
Case, activity, exercise, exam 25
Feedback & feed-forward
05/09/2022 21
 Scoring
*= individual scores
Ø= group scores (all group members get the same score)

Attendance and class participation 15*

Examinations:
Midcourse examination (written) 10 *
Final examination (written) 25 *
Research papers and presentations:
Current News Presentation 15 *
Country Briefing/business assessment
(written) 15 Ø
Vietnamese Opportunity (presentation) 20 Ø
 
Total possible points 100

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 Remember!

Your attitude and

motivation is everything.

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 GLOBALIZATION
an INTRODUCTION TO
INTERNATIONAL
BUSINESS

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 Warm up 1

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27
 Make work easier through
understanding each other

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 Warm up 2

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1. What factors make successful
international businesses?

2. What are the biggest challenges for doing

international (cross-border) business?

3. What is globalization?

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30
 What factors make successful
international businesses?

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31
 What are the biggest challenges for doing
international (cross-border) business?

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32
 What is globalization?

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33
 • Organisation
• Strategy
• Financials
• People
• Communication

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Similarities and differences that need to be
considered

• Systems, strategies & organisation

• Socio-economic factors
• Legal and political factors
• Communication (understanding)
• People (attitudes, beliefs, values, focus …)

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 What is globalisation?

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Is a more integrated and interdependent global economy a
good thing?
Depends on who you ask?
• British politician, French/German politician
• French union representative
• 40 000 anti-globalisation protesters against globalisation in Seattle
in 1999 (demonstrating against: job losses (exporting jobs overseas), downward
pressure on wages, environmental degradation, cultural imperialism (McDonalds burned in
France in 1999) global capitalism)
• Starbucks employee in Kuwait or Vietnam, McDonalds employee in
Thailand, GAP factory worker in Bangladesh, Clarks shoe employee
in Vietnam, Apple assembler in China)
• Business leader
• Does Globalisation stimulate growth? (By dropping barriers to trade).
• Does it raise income of consumers?
• Does it help create jobs?
• Does it allow everyone to purchase whatever they want?
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 Definition:
Globalisation is a continuously expanding
connection of interdependent relationships of
people from different regional and national
states.

It is about trading across borders, cross-border

contact and even the elimination of borders,
and allowing international movements of goods,
services, capital, technology, and people that
affect the integration of world economies.

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 Our (combined) histories, wider human
connections have expanded people’s access
to more varied resources, products, services
and markets.

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 1900 2011
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??

2030

Where will
Vietnam be
in 10 years?
 What are we talking about then?
2 obvious things are:

A. Globalisation of Production

B. Globalisation of Markets

Globalisaton is a process where national markets

develop and evolve into the global market and
from national production to international
production.
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 And there are 2 types of organisations
involved:

MNEs and SMEs

(Multinational enterprises &

Small-medium enterprises)

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 MNEs

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 MNEs operate on global markets

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 It is not just about the big names it is about
big products/services. Just think about how
these materials are being traded across the
planet:

• Steel (Tata)
• Aluminium
• Micro-processors
• Software (Microsoft)
• Financial assets (Treasury bills, Eurobonds)

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 But, most global enterprises are SMEs (<250
employees). They may not be global but do not
forget many SMEs that are doing business, are
exporting

Globally, they
are 90% of the
businesses
and more
than 50% of
employment
worldwide.

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 h is in
k att n
o o l i
A. Globalisation of Production We wi l l l
o r e detai

u c hm
m
Labour, energy, land, capital lect
u r e 3

The sourcing of goods/services from global locations to

take advantage of national differences in the cost and
quality of factors of production, e.g. Labour – outsourcing
to suppliers (Boeing, Airbus, Apple), capital (world
financial/banking market)

What about Globalisation of markets?

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 A. Globalisation of Production

B. Globalisation of Markets

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 7 Factors influence globalisation
of markets
(Globalisation of production and markets
often go hand-in-hand)

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7 factors have contributed to the increase in
globalisation
1. Increase in and application of technology
2. Liberalization of cross-border trade and resource
movements
3. Development of services that support international
business
4. Growth of consumer pressures - changes in
demographics
5. Increase in global competition
6. Changes in political situations and government
policies
7. Expansion of cross-national cooperation
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 1. Increase in and application of technology

Technology, Computing and Chips

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 It is obviously not just about
chips and microprocessors!

Think of changes in:

• Vehicles/cars
• Mining
• Processing
• Manufacturing
• Robotics
• Artificial Intelligence

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 1. Increase in and application of technology
Knock-on effect
Communication:
Mobile phones
Information technology
Media (internet)

And
Transportation

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 Internet is allowing global outsourcing of
radiology, e.g. to India, software design,
etc.

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 2. Liberalization (opening) of cross-border
trade and resource movements:

Protectionism is a normal way to protect

one’s own industries.

Countries restrict movement of goods and

services resources (workers, capital, tools,
etc.)—needed to produce them. But these
restrictions limit international business
activities.
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These restrictions change over time as a country’s
citizens want:

1. Want a greater variety of goods and services at

lower prices.

2. Competition spurs domestic producers to

become more efficient.

3. One country hopes to influence other countries

to be more and more (liberal) open and lower
their barriers in turn (it is all part of the
development of business)
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 Changes in the history of business in brief.

6-4000 years ago

Mercantilism
Protectionism
Laissez faire
Free trade Tribal
Economic nationalism Primitive communism
Feudal / estate property
Economic integration Socialism Capitalism
Social Capitalism

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 3. Development of services that support
international business

E.g. Paper to paperless world, e-payments,

payment across borders, letter of credit (l/c), cash
less world (Swedes).

Companies and governments have developed a

variety of services that facilitate global
commerce.

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 US $ 58 000
11 years ago, on May 22,
2010, a programmer
purchased two large Papa
John’s pizzas for 10,000
Bitcoins, worth about $30 at
the time.

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 Today, bank credit agreements encourage ‘easy’
payments (clearing arrangements that convert one
currency into another and insurance that covers such
risks as non-payment and damage en route)

When Nike sells sportswear to a French soccer team,

a bank in France collects payment in Euros (€) from
the soccer team when the shipment arrives at French
customs and the company pays Nike in U.S. dollars
($) through a U.S. bank.

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 African example - Globalization of finances, stock
markets and financial transactions.
CNN – November 2017
Investments in Africa went up 50-67%

In 2020 FDI flows are forecast to contract between 25%

and 40% based on gross domestic product (GDP) growth
projections (according to UNCTAD’s 
World Investment Report 2020.)
Ho Chi Minh city – stock exchange (2000)

Hanoi – stock exchange (2005)

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Globalisation has emerged as an essential mechanism
of disease transmission, but will pandemics stop
globalisation?

05/09/2022 ©Provox Training and

69
Forecasted global real Gross Domestic Product (GDP)
growth due to the coronavirus (COVID-19), from 2019 to
2022

The new global forecasts are growth of 6% and

4.4% this year and next. Both are upgrades, a
fairly modest one for 2022. 70
The new global forecasts are growth of 6%
and 4.4% this year and next. Both are
upgrades, a fairly modest one for 2022.
IMF (6 April 2021)

China has already returned to pre-pandemic levels of economic activity. But many others in the
group are not expected to do so until well into 2023.
The report says the cumulative losses in income per person over the period 2020 to 2022 are likely
to be 20% for those countries, compared with a less severe but still large figure of 11% for the
developed world.
It says people counted as extremely poor are likely to have increased by 95 million last year, with a
rise of 80 million in the number who are undernourished.
Income inequality is likely to increase as young people and those with relatively low levels of skills
have been harder hit in both developed and developing countries.
Women have already been affected as they account for a large share of employment in some
sectors, such as tourism, where there is a lot of personal contact.
The pandemic has also had an impact on workers whose jobs are vulnerable to automation.
https://www.bbc.co.uk/news/business-56650685
71
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 Investment in poorer countries as an
investment opportunity, e.g. Africa nfrom
China

$20 billion in credit lines

$15 billion in grants, interest-free loans and

concessional loans

$10 billion in investment financing.

This support will come in the form of government

assistance and investment.

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 Criticism – burden developing nations with crippling
and unsustainable levels of debt – The ‘debt trap’

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 Another challenge that has affected global trade
recently

05/09/2022 ©Provox Training and

Consulting for GUST 76
 77
05/09/2022 ©PTC
 Cost of blockage
• About 12% of global trade, around one million
barrels of oil and roughly 8% of liquefied natural gas
pass through the canal each day.
• the Evergiven was holding up an estimated U$ 9.6bn.
of trade along the waterway each day.
• That equates to $400m and 3.3 million tonnes of
cargo an hour, or $6.7m a minute.

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Consulting for GUST 78
 Is one nation trying to take an
advantage of another nation? YES!

‘America First’

His anti-globalism slogan of “America First”

extends to having trade deficits with China,
asking Germany to pay more towards the
North American Treaty Organisation (NATO)
so the US burden is less, and "sharing
its wealth"
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 ‘America First’

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 Global institutions have been established to help
manage, regulate and police the global market
and promote multinational treaties that govern
global business systems.

GATT (general agreement on tariffs and trade)

WTO (world trade organisation)
IMF (international monetary fund)
World Bank
UN (includes basic principles of international
relations)
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 4. Consumer pressure - demographics
• Populations increase and people want things … often
similar things or the same things globally.

• Homogenous lifestyles (TV, Films, Music, Fashion,

Magazines, What they see on the streets)

• Income and purchasing power has increased (Vietnam

1994 – 2019 … GDP / Capita 1213 – 6913 US$)
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 5. Increase in global competition

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 6. Changes in political situations and
governmental policies
What has been the impact of the changing political landscape?

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 Nguyễn Văn Linh
Nguyễn Phú Trọng

 Prime Minister:
Nguyen Xuan Phuc
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 And government policies
‘America First’

UK (BREXIT) and the EU

Vietnam – tariff and

non-tariff barriers,
trading rights, etc.

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The EU and Vietnam signed a Trade Agreement and an
Investment Protection Agreement on 30 June 2019.
• Increase trade and support jobs and growth on both
sides
• Eliminate 99% of all tariffs
• Reduce regulatory barriers and overlapping red tape
• Open up services and public procurement markets
• Make sure the agreed rules are enforceable

05/09/2022 ©Provox Training and

Consulting for GUST 89
 Vietnam - EU
The European Union
described the EU-
Vietnam Free Trade
Agreement (EVFTA) as

“the most ambitious

free trade deal ever
concluded with a
developing country”. The agreement will
boost Vietnam’s GDP by 2.18%-
3.25% annually by 2023 and by
4.57%-5.30% annually between
05/09/2022 2024-2028 90
 Vietnam

1986 Doi Moi

2000 Bilateral trade agreement (BTA)
2003 Private sector > 25% of all industrial output
2002-3 growth 6-7 %
2005 growth 8.5%
GDP
Year (constant prices, in billions
of New Dong)
1980 74,570
1985 104,614
1990 131,968
1995 195,567
2000 273,666
2005 389,244

This chart shows the GDP of Vietnam at constant prices (Source: IMF)

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05/09/2022 ©Provox Training and Consulting f 93
 7. Expansion & Cross-Company ‘cooperation’
Joint ventures, buy-outs
Fuji – Xerox
Nokia – Microsoft
Ericsson – LG
Nordbanken – Merita
Smithkline – Beecham

ABB Group
Eurotunnel

VW – SAIC
Renault - Volvo

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 Changes in the world

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 Changes like these have not been happening across
the world, but ‘developing nations’ have been
catching up with the ‘developed nations’ both
regarding GDP and personal circumstances.

HW - Hans Rosling – FaceBook

https://www.ted.com/talks/
hans_rosling_on_global_population_growth?language=en

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 2017 GDP

223 Bn $ (1$ = 23307 dong)

5 197 461 bn

15 x as much as in 2005

Percapita income (/person/annum)

1994 – 180-200 $
2020 – 3200 – 3500 $

16 x as much as in 1994
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 Changing world
GDP
1960 USA 38.3% of world output ( measured by GDP)
2012 USA 23.1%
Japan 3.3. – 6.5
Fr, UK, Germ, It, Can … about the same

China 2012 13%

BRICs

FDI
1960 USA accounted for 66.3% of worldwide FDI (designed to build a
direct presence abroad and disperse production) 2013 24%.

+ Now, big change in cross-border flows of FDI with increasing

importance for developing nations. 100
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Nature of Companies MNEs (multinational enterprises) have changed

a) Rise of non-US multinationals

b) Growth of mini-multinationals

• 1973 48.5 % (260 MNEs) of the world’s largest MNEs were from USA
• 2012 - 100 MNEs USA

• 1973 all from developed nations

• 2012 UN list of 100 largest MNEs listed 8 from developing
economies.

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 b) Mini-multinationals

Smaller companies involved in international trade and

investment, helped by the internet.

Companies include those manufacturing lubricants,

companies manufacturing medical equipment,
pharmaceuticals, chip manufacturers, and even coffee
bean roasters.

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 Changes
Fact & Fiction

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 Global economy post-2019? Fact or Fiction?
Change – constant and faster

Made in Korea, Taiwan, Made in China, Hong Kong!

Vietnam – plastic sandals in France, now manufacture for Clarks.

World moving towards a more global economic system, but globalisation

is not inevitable (Globalisation is a continuously expanding connection of
interdependent relationships of people from different regional and
national states. )

Liberal economic ideology (free market principles) is retreating and

conservative approach to world order are on the rise (BREXIT, ‘America
First,’)

Bigger globalisation has its own risks, e.g. Oil crisis of 1970s, 1997
financial crisis in Thailand – rest of SE Asian, 2008 Financial sector crisis.
104
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Is a more integrated and interdependent global
economy a good thing?
Depends on who you ask?
• British politician

• French/German politician

• French union representative

• 40 000 anti-globalisation protesters against globalisation in

Seattle in 1999 (demonstrating against: job losses (exporting jobs overseas),
downward pressure on wages, environmental degradation, cultural imperialism
(McDonalds burned in France in 1999) global capitalism.

• Covid Pandemic
05/09/2022 105
• Starbuck employee in Kuwait, McDonalds employee in
Thailand, GAP factory worker in Bangladesh, Clarks shoe
employee in Vietnam, Apple assembler in China)

• Business leader

• Does globalisation stimulate growth? (By dropping barriers

to trade).

• Raise income of consumers?

• Help create jobs?

• Allow everyone to purchase whatever they want? 106

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 Benefits and stress factors

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 Do benefits outweigh costs?

Look at history and sort categorises of fact from fiction

(false news)

Decline of traditional ‘heavy industries’ e.g. in Euope:

Textile production
Coal mining
These changed
Ship building because of stress
factors … economic,
etc.

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 P Political
E Economic
S Social
T Technological
E Environmental
L Legal

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 Benefits and stress factors

What stress factors affect the following?

Economic
Political
Social
Environmental

05/09/2022 110
 Stress factors
Economic - Jobs and Income
If you can get a product made or service delivered more cheaply,
at the same quality, how does this affect jobs and income?
Globalization has brought opportunities for companies to profit by
gaining more sales and cheaper or better supplies, but profits
have gone disproportionately to the top managers and not to the
lower level employees.

As long as workers are happy to purchase more with their

increased income, who cares?

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 What stress factors affect the following?

Economic
Political
Social
Environmental

05/09/2022 112
 Rich Vs. Poor

In 1870 average income/capita in the world’s 17 richest

nations was 2.4 x that of all other countries

In 2013 the 34 nations of OECD had a gross national

income (GNI) income / person of $38 896. In the world’s
40 least developed countries the GNI / person was $888.

Why?
Stagnation due to totalitarian governments, economic
policies, corruption, war, political and government failure
to help the poor.
Large debt burdens (no investment in infrastructure,
education).
05/09/2022 113
 Solution

Perhaps globalisation and lower trade barriers helping

cross-border trade and investment is the ‘magic wand’ or
at least part of the solution.

05/09/2022 114
 National sovereignty

Expansion of international agreements, especially those

restricting local production and sales practices can
reduce a nation’s sovereignty (BREXIT) e.g. its freedom
to “act locally” and without externally imposed
restrictions.

National priorities and policies are meant to fulfill a

countries (citizens) economic, political and social
objectives by having locally appropriate rules/laws.

05/09/2022 115
 Smallers economies:

These economies are told/forced what to do by bigger

economies (threats of relocations) e.g. USA & Iran,
Venezuela, Russia and EU energy.

• Rely on larger ones for supplies and sales and vulnerable

from foreign mandates (e.g. military protection).
• Find it hard to deal with administration considerations.
• More affected by legal and tax loopholes.
• Traditional ways of life change and are lost (language,
culture, social structures)

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 Environmental issues

Growth consumes more non-renewable natural resources

and increases environmental damage. Producing toxic rivers
and oceans, air pollution from factory and vehicle emissions,
and deforestation that can affect weather and climate.
While, additional transportation increases the carbon
footprint

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 Solution
How about creating a uniform standard for combating
pollution and giving people a fair wage?

Reaching international agreements to avert climate change,

pandemics, etc.

05/09/2022 119
 October 24th, 2019

05/09/2022 120
 So, what is the challenge?

To maximize gains from globalization while

simultaneously minimizing the costs that one
has, or feels one has.

What is fact and what is fiction?

05/09/2022 121
 Why go global?

Modes of operation & organisation

(Ref: definitions)

05/09/2022 122
 Reasons why does a company goes global?

Expand sales – reach more potential customers

(Globalise markets)

Reduce risks – minimise swings in profits and sales

(counteract competition, ensure supplies, components,
etc. )

Acquire resources – labour, skills, knowledge, quality,

design … (Globalise production)

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 Reference (definition) 2 Types of Global
Organisations:

1. International companies
2. Multinational companies

International companies
Operate in more than one country, but may have different
types of operations.

Usually operate on a collaborative or strategic alliance and

operate in many different ways: joint ventures, licensing
agreements, franchises, management contracts, minority ownership,
and long-term contractual arrangements.
05/09/2022 124
Multinational Companies Or MNE (multinational enterprise)

An MNE is any large company working across borders, with

separate legal entities (and business units), with foreign
direct investments (FDI). They may also be called
Multinational Corporations or Multinational Companies or
Transnational Companies (TNC). Usually > 500 employees

EU definition: SMEs < 250 employees (90% of all business in EU)

Small < 50
micro < 10

05/09/2022 125
 Reference (definitions) Modes of operation are:

a. Merchandise (tangibles) - export or import

b. Service (invisibles – not merchandise) – Export and

import. Services can include:
• Tourism and transport (e.g. hotels, airlines, etc.)
• Assets (trademarks, patents, copyright, expertise, e.g. under a
license
• Investments
A) banking, insurance, rental agreements, engineering,
management, training) – Turnkey projects, management contracts
B) Direct FDI (e.g. buying a football club)
C) Portfolio (stock in a company, loans, bonds and bills)

05/09/2022 126
 Difference between domestic and international
businesses?
a) Physical and geographical factors (place,
demography, environment)

b) Social, political, legal, cultural, economic (behavioural

differences, cost of production and products, variations in currencies

c) Competitive environment and strategy (competitors

numbers and strength, suppliers, customers, competition for resources or
experience, etc.)

• Different strategies develop depending on the brand, the unique

characteristics (perhaps difference in R & D)
• Possibilities for mass marketing of a product or selling to a niche market
• Different strategies depending on peculiarities of each separate market

05/09/2022 127
 Conclusion?

05/09/2022 128
 Lecture on Globalisation
• What it is?
• Products & markets
• 7 Factors influencing globalisation
• Changes in the world
• Why go global

1. Administration and timing

2. Your responsibilities
3. My responsibilities

05/09/2022 129
 Remember!

Your attitude and

motivation is everything.

05/09/2022 130
 Administration and technical
aspects to the course

05/09/2022 131
 11 Days – 11 Sessions
Session 1: Introduction to International Business--Globalization
Session 2: Communication, Culture, ethics, CSR and sustainability
Session 3: National Political, Economic and Legal Systems
Session 4: International trade and government Policies
Session 5: Industrial types, strategies in international business and risk
Session 6: Evaluation of countries and business
Session 7: Practical business planning, organization structure, strategies
and control
Session 8: Money, investment, finance & accounting
Session 9: Production and supply chains
Session 10: Global marketing
Session 11: Management, leadership, HRM and diversity
05/09/2022 132
 Daily Schedule
Warm up, Intro and 20
preparation for the lecture
Lecture 70-80
Q & A + Discussion 20
Break 10
Individual presentations and 25 (10+15)
seminars
Case, activity, exercise, exam 25
Feedback & feed-forward
05/09/2022 133
 Scoring
*= individual scores
Ø= group scores (all group members get the same score)

Attendance and class participation 15*

Examinations:
Midcourse examination (written) 10 *
Final examination (written) 25 *
Research papers and presentations:
Current News Presentation 15 *
Country Briefing/business assessment
(written) 15 Ø
Vietnamese Opportunity (presentation) 20 Ø
 
Total possible points 100

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Current News Presentation and Seminar –
Individual presentation (25 minutes total)
You (individually) will be assigned a day to present a news article/mini case
on the topic discussed the day before (i.e. 2 days ago).
You will:
a) make a short five-ten minute (5-10”) oral presentation of your news on
the assigned day.
b) Develop a seminar- discussion for fifteen minutes on the topic. (15”)

These presentations should help expand on the day’s focus and the news
topic/mini case you introduce and discuss, must be specific to the topic.

 In your 5-10 minute presentation you should clearly outline the subject of
the presentation, tell the class why it is important to the day’s topic, and
stimulate a seminar-discussion (15 minutes) on your subject.

You will need to sum up the topic and provide the group with a clear ‘take
away from your’ presentation.
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 Country briefing and business assessment – paired
writing activity (3 A4 – typed pages)
 
 
 Country Briefing and Business Assessment: Students, in pairs or a group of 3, present one
specific country they feel Vietnam has potential for doing business with and make an
assessment of the business environment and opportunities between Vietnam and the
other country.
 
The country briefing and business assessment will be delivered as a written document (max.
3 X A4 pages) – assessing and critically analyzing information and data, and how the
potential between the country and Vietnam will be realized (carried out) and how it will
affect Vietnam’s Business Perspective/Potential, i.e. what will the impact be for Vietnam
and the other country.
 
Students will need to consider and use different factors/details, but not all, covered in the
course, to be able to assess the overall impact. Factors may include: communication issues,
variation in national business procedures and beliefs, specific business opportunities,
risks, business and trading patterns, company structures and organisations, governmental
influences and policies, financial management, trade practices, inflation, tax practices,
supply chain management, logistics, marketing mix, etc.
 
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 Country briefing and business assessment – paired
writing activity (3 A4 – typed pages)
    
There
  is not a template for analysis, so, students should use critical analysis to
evaluate how they prioritise the factors to come to a conclusion to the business
relationship between the two countries.

Guidance and support will be provided on a group request basis, students should
ask Rob Farebrother for his thoughts and views of their case.
 

The objective is to assess the attractiveness of the overall business environments

between Vietnam and the other country and present an assessment/critical
analysis that convinces the reader of the potential for business success.

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Vietnamese opportunity – Group Presentation (6-7
people) (25 minutes max)
Vietnamese Opportunity: 20-30 minute ‘persuasion’ presentation, including
questions and answer session – delivered by a group of students.
 
The group will identify a Vietnamese industry business or services (or element of a
business or service) that has potential in the regional/global market. The group of
students must explain how the Vietnamese business will make a profit and have a
positive impact on the market.
 
In addition, each presentation needs to provide a thorough assessment of the
business or service and the environment it will operate in, the competitive
landscape, risk – reward ratio, etc., to demonstrate the feasibility of the business
potential
.
The objective is to present information as clearly and as persuasively as possible to
an audience, and additionally deal with any questions arising from the
presentation.
 
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Mid-course and final assessment

Mid-course exam: Will be based on material covered in lectures,

readings, and in class discussions covered during the first 6 days of
the course. The scheduled time is 30-40 minutes, with 2 multiple
choice questions (10 points) and 1 question/answer to be written (40
points).
 
Final exam: The scheduled time is 60 minutes with 20 multiple
choice and True/False questions (20 points. 1 short written case
question/answer (10 points). Plus, 1 longer case question/answer (20
points).
The construction of the assessments and exams may be changed
according to the university regulations or variation in course material,
but students will be told in advance if this is the case.

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 Assessments

Your assessments will be scored by the tutor (Rob),

except for the individual ‘News’ presentations,
which will be scored by your Breakout Room
group.

They will receive a scoring template.

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 Individual ‘New’ Presentations – seminars
Individual score (max 10)

Did the student clearly outline the subject of the

presentation and ensure the discussion was focused on
the topic?

0 1 2 3 5 6 7 8   9 10
Do you feel that your understanding of the topic has
expanded and you have gained (got some good ‘take
aways’) from the presentation / discussion?

Please put the presenter’s name on your score card!  

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 Starting tomorrow, there will be 7 people giving
individual ‘News’ presentations and seminars.

So, lets get that organised.

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 On day 7 of the course you will need to hand in
a written document called ‘Country briefing &
business assessment’

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 So as soon as possible, I would like to know
who you will be writing this document with.

You must tell me before day 4 of the course.

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 Homework
Changes …… ‘developing nations’ have been
catching up with the ‘developed nations’ both
regarding GDP and personal circumstances.

HW - Hans Rosling – You tube

https://www.ted.com/talks/
hans_rosling_on_global_population_growth?language=en

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 http://ven.vn/

http://ven.vn/hanoi-crafts-ambitious-
plan-to-develop-production-villages-
36900.html

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 Homework

Every day – go through what we

discussed in class, review what you
think/know/feel/do and reflect on
everything!

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 Attitude is
everything
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 Remember!

Your attitude and

motivation is everything.

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Consulting for GUST 153
 I would like to know who (6-7 people) you will
be giving the presentation with, before day 5 of
the course.

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 Some ideas to help you think about how you
group yourselves:
● Before you make a choice of group you wish to be
in, you may consider such things as regional or
trading blocks, etc. (e.g. EU, EFTA, EEA, CEFTA, NAFTA, CPTPP
MERCOSUR), etc.

● Countries on previous courses have included:

Japan, S Korea, Cuba, S Africa, Thailand, Singapore,
Laos, Australia, Israel, Switzerland

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 Starting on day 8 of the course you will be
presenting in groups – all must deliver part of
the presentation!

You will all be involved!

These presentations will last 3 days and you

must all attend as presenters of audience.

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