Internal Factor Evaluation

Weighte
Rating
Strengths Weight d
(3-4)
Average
1. Brand Image & Brand Value 10% 4 0.40
2. Product Innovation 9% 3 0.27
3. Advertisements & Product Communicative Strategy 9% 4 0.36
4. Product Portfolio 8% 3 0.24
5. Research and Development 8% 3 0.24
6. Consistency of High Quality and Taste 7% 3 0.21
7. Natural Ingredients - High Quality and/or Imported Ingredients 6% 4 0.24
8. Promoting Female Empowerment in the Workspace 6% 3 0.18
9. Customer Relationship Management 4% 3 0.12
10. Financial Strength 3% 3 0.09
11. Relationship with Suppliers 3% 3 0.09
       
Weighte
Rating
Weaknesses Weight d
(1-2)
Average
1. Market Share in Punjab as compared with National Foods. 9% 1 0.09
2. Product Development is Slow as compared with the industry (Example) 7% 1 0.07
3. Promotion of E-Commerce Service inside Pakistan 6% 2 0.12
4. Out Dated / Legacy ERP 5% 1 0.05
       
Total: 100%   2.77
External Factor Evaluation
Ratin
Weighted
Opportunities Weight g (1-
Average
4)
1. Veganism and Vegetarian products 9% 4 0.36
2. South Asian Cuisine 9%  4 0.36
3. Specific Baluchi Cuisine 9%  3 0.27
4. Expansion in Other Product Categories (Jams, Marmalades, etc.) 9%  3 0.27
5. Increase in Global Coverage (Currently 68 countries) 7%  3 0.21
6. Advertisement for E-commerce 6%  3 0.18
7. Non-Subcontinent / European Market 6%  2 0.12
       
Ratin
Weighted
Threats Weight g (4-
Average
1)
1. Open Spices available in the market 10% 2 0.20
2. National Foods, Mehran, Malka, Jazza etc. 10% 1 0.10
3. Food Panda - Easy to just order than to prepare 10% 2 0.20
4. Inflation in Pakistan 8% 2 0.16
5. Fast changing trends among customers, especially with the upcoming
generation 7%  2 0.14
       
Total: 100%   2.57
Industry Analysis
• Shan Foods has low threat of new entrants in the spices
industry due to it being the industry leader with a market
share of 48%.
• Brand Image is strong and Customer are loyal, Household
Name.

• A lot of suppliers in turn reduce the • Loyal Customers help Shan by ensuring that
bargaining power of individual suppliers. products with lower prices are trumped by Shan
products.
• Local Competitors: National Chef’s Pride, Mehran Foods, Ahmed
Foods, Habib Foods, and Kitchen secrets
• International Competitors: National, Laziza, Ahmed, Prank, Nerala,
Nerapara, Raster and Indian Brands such as MDH, Mangal, Everest.

• Shan being a household name is liked and preferred by its