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SMM Live Project MICA (1)

The Facebook campaign aimed to drive quality leads to The Indian Story's WhatsApp number from their Facebook page. The budget was 1200 INR. The target audience was women aged 25-60 in Tier 1 and some Tier 2/3 cities interested in Indian wedding clothes. The campaign underperformed with a low CTR and CPC. Optimizations suggested include narrowing the age range, targeting specific cities, making the ad copy and video more engaging.

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Kartik Singh Baghel
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158 views8 pages

SMM Live Project MICA (1)

The Facebook campaign aimed to drive quality leads to The Indian Story's WhatsApp number from their Facebook page. The budget was 1200 INR. The target audience was women aged 25-60 in Tier 1 and some Tier 2/3 cities interested in Indian wedding clothes. The campaign underperformed with a low CTR and CPC. Optimizations suggested include narrowing the age range, targeting specific cities, making the ad copy and video more engaging.

Uploaded by

Kartik Singh Baghel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Social media live project

submission
Facebook Campaign

Student Name: Kartik Singh


Slide 1

Campaign Problem Statement


Problem Statement: Drive quality leads on WhatsApp from the The Indian Story’s Fb page.

Blog topic and link: The Indian Story

Budget provided: 1200/-

Objective: Get quality leads on WhatsApp from The Indian Story’s page.

TG: Women interested in buying indian wedding clothes, bridal lehengas, and saree enthusiasts.
Slide 2

Explain the targeting parameters


Targeting parameters:
1. Age Range: 25-60
2. Location: Tier 1 cities as all the products are premiuim and on the higher end. Also,
a few Tier 2 and 3 cities that already have shown interest in brand and products.
3. Interests: Women interested in buying indian wedding clothes, bridal lehengas, and
saree enthusiasts.
4. Any other relevant targeting parameters: NA
Campaign summary screenshot-1 Slide 3
{Submit screenshots of the campaign order summary for your ad. This should be submitted in 2 slides - screenshot of Ad Set (slide 3/current
slide) with Campaign name, Campaign objective, Targeting parameters and bidding strategy and the screenshot of actual ad (slide 4/next slide)
with image, headline, text and CTA.}

Targeting: Bidding Strategy:


Slide 4
Campaign summary screenshot- 2
Slide 5
Campaign result screenshot- Performance
Slide 6
Campaign result screenshot- Demographics
Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) KPIs: Click through rate, and Cost per click.
b) Was the campaign a success or not? No it wasn’t a successful campaign. It could have been better in
terms of video and copy so as to get more clicks. Also, the targeting could have been a bit more narrower.

c) Based on the results obtained, suggest some targeting optimizations that you would perform (atleast 2). 1)
Targeting a narrow age group such as 25-35/40 and using relevant ad copy for the age group. 2) Targetting
only Tier 1 city or targeting different tier cities with relevant and different ad and copy.

d) Based on the results obtained, suggest some creative optimizations that you would perform (atleast 2)
● Creating a more engaging headline to get more people to click the link.
● More interactive video to increase video view length. Also, a better hook at the beginning of the video.

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