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Principles and Elements of Design: Mrs. Bienbemay A. Navarette

The document explains the key principles and elements of design including line, color, form, shape, space, texture, and value. It then discusses principles such as proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance. Specific types of each element and principle are defined. The goal is to explain how designers use these elements and principles to create visually appealing designs across different media. The reader is then tasked with recreating the presentation in PowerPoint and including appropriate pictures.

Uploaded by

Hariette Denisse Barrios
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© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
18 views

Principles and Elements of Design: Mrs. Bienbemay A. Navarette

The document explains the key principles and elements of design including line, color, form, shape, space, texture, and value. It then discusses principles such as proportion and scale, emphasis, contrast, rhythm, unity, movement, and balance. Specific types of each element and principle are defined. The goal is to explain how designers use these elements and principles to create visually appealing designs across different media. The reader is then tasked with recreating the presentation in PowerPoint and including appropriate pictures.

Uploaded by

Hariette Denisse Barrios
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Principles and Elements of

Design

MRS. BIENBEMAY A. NAVARETTE


GOAL
• Explain design elements
and principles as it
applies to various media
What makes something visually appealing?

• The way in which elements (your ingredients)


and your principles (the way in which you
prepare those ingredients) are arranged.
Elements of Design
• Line
• Color
• Form and shape
• Space
• Texture
• Value
Line
• Types
– Vertical-Represents dignity, formality, stability and
strength.
– Horizontal-Represents calm, peace and relaxation.
– Diagonal-Represents action, activity, excitement
and movement.
– Curved- Represents freedom, the natural, having
the appearance of softness, and creates a
soothing feeling or mood
Color
• Color has an immediate and profound effect
on design
– Warm colors: Reds, oranges, yellows
– Cool colors: Blues, purples, greens
Form and Shape
• Form (3D)- the shape and structure of
something as distinguished from its substance
or material

• Shape (2D)- The two-dimensional contour that


characterizes an object or area
Space
• Enlarging or reducing visual space
Types
-Open
-Unused
-Cramped
Texture
• The look and feel of an object
– Smooth: Reflects more light (more intense)
– Rough: Absorbs more light (appears darker)
Value
• The relative lightness or darkness of a color
Methods
-Shade: degree of darkness of a color
-Tint: A pale or faint variation of a color
1. It is the look and feel of the object.

A. Texture
B. Value
C. Color
D. Space
2. Represents dignity, formality, stability and
strength.
A. Horizontal
B. Diagonal
C. Vertical
D. Curve
3. Represents freedom, the natural, having the
appearance of softness, and creates a soothing
feeling or mood

A. Horizontal
B. Diagonal
C. Vertical
D. Curve
4. The relative lightness or darkness of a
color is
A. Texture
B. Value
C. Color
D. Space
5. The two-dimensional contour that
characterizes an object or area is

A. Texture
B. Value
C. Form
D. Shape
Principles of Design
• Proportion and scale
• Emphasis
• Contrast
• Rhythm
• Unity
• Movement
• Balance
Proportion and Scale
• Comparative relationships between elements
in a design with respect to size.

– 3:5 ratio is known as the Golden Mean


• Scale- is the size of one object in relation
to the other objects in a design or artwork.
• Proportion- refers to the size of the parts
of an object in relationship to other parts of
the same object.
Emphasis
• The feature in a design that attracts one’s eye.
– The focal point
• Can be achieved through shape, color, line, size
Contrast
• Noticeably different
– Can be created with:
• Proportion and scale
• Shape
• Color
• Texture
• Etc.
Rhythm
• Repeated use of line, shape, color, texture or
pattern
– Types
• Regular
• Graduated
• Random
Unity
• Achieved through the consistent use of lines,
color, material and/or texture within a design.
Movement
• Flow or feeling of action
Balance
• Parts of the design are equally distributed to
create a sense of stability. Both physical and
visual balance exist.
– Symmetrical or formal balance
– Asymmetrical or informal balance
– Radial balance
– Vertical balance
– Horizontal balance
1. Repeated use of line, shape, color, texture or pattern

A. Balance
B. Movement
C. Rhythm
D. Unity
2. Flow or feeling of action
A. Balance
B. Movement
C. Rhythm
D. Unity
3. Achieved through the consistent use of lines,
color, material and/or texture within a design.
A. Balance
B. Movement
C. Rhythm
D. Unity
4. known as the Golden Mean
A. 3:4
B. 3:6
C. 3:7
D. 3:5
5. refers to the size of the parts of an object
in relationship to other parts of the same
object.
A. Scale
B. Ratio
C. Emphasis
D. Proportion
Your Turn:
• This presentation contains a great deal of
information about the principles and elements
of design.
• However, IT IS MISSING PICTURES
THROUGHOUT!
• Recreate this slide show in PPT using your
choice of appropriate pictures focusing on
products/logos/architecture/etc.

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