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Models of Communication (Linear & Shanon Weaver)

The document discusses two models of communication: 1) The linear model views communication as a one-way process with a sender, encoding, message, channel, and receiver. It works well for media like radio but ignores other factors. 2) Shannon and Weaver's model includes "noise" that can distort the message between sender and receiver. It aims to ensure efficient transmission and was developed by engineers to improve technical communication. The model deals with information source, encoding, channel, decoding, and destination.

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Anshul Bhadouria
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58 views

Models of Communication (Linear & Shanon Weaver)

The document discusses two models of communication: 1) The linear model views communication as a one-way process with a sender, encoding, message, channel, and receiver. It works well for media like radio but ignores other factors. 2) Shannon and Weaver's model includes "noise" that can distort the message between sender and receiver. It aims to ensure efficient transmission and was developed by engineers to improve technical communication. The model deals with information source, encoding, channel, decoding, and destination.

Uploaded by

Anshul Bhadouria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Amity School of Engineering & Technology

Models of communication

1
Amity School of Engineering & Technology

Models of communication

• Linear Model
• Shannon and Weaver Model of Communication

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Amity School of Engineering & Technology

Linear Model
• The linear model views communication as a one-way
or linear process in which the speaker speaks and the
listener listens.

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Amity School of Engineering & Technology

• Sender: the message creator.


Encoding: the process of putting thoughts into messages through the
creation of content and symbols.
Decoding: the process of interpreting and assigning meaning to a
message.
Message: the transmitted information.
Channel: the medium through which the message passes.
Receiver: the target of the sender and collector of the message.

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Amity School of Engineering & Technology

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Criticism of Linear Model
Amity School of Engineering & Technology

This linear model is great for electronic media, such as radio and
television, because of its one way nature, but it encounters several
problems when looking at other channels.
A second problem is that encoding is typically done unconsciously.
A third problem is that other factors like culture, environment, and
relational history often come in play to affect the message.

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Amity School of Engineering & Technology

Shannon and Weaver Model


of Communication

Shannon and Weaver’s (1949) model includes noise or


interference that distorts understanding between the
speaker and the listener.
Claude Shannon and
Amity School of Engineering & Technology

Warren Weaver
• The both were engineers working for Bell Telephone Labs
in the United States, both of them joined together to write
an article in “Bell System Technical Journal” called “
Shannon and weaver model of communication

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Shannon and Weaver Model
Amity School of Engineering & Technology

 Their goal was to ensure the maximum efficiency of telephone


cables and radio waves.
 They developed a model of communication which was intended to
assist in developing a mathematical theory of communication.
 Claude Shannon (1916-2001) is considered one of the founding
fathers of the communications age.

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Amity School of Engineering & Technology

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Shannon & Weaver
Amity School of Engineering & Technology

This model is specially designed to develop the effective


communication between sender and receiver. Also they find
factors which affecting the communication process called
“Noise”.

At first the model was developed to improve the Technical


communication. Later it’s widely applied in the field of
Communication.

The model deals with various concepts like Information source,


transmitter, Noise, channel, message, receiver, channel,
information destination, encode and decode.

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Amity School of Engineering & Technology

• Sender       :   Thomson


• Encoder     :   Telephone (Thomson)
• Channel     :   Cable
• Noise          :   Distraction in voice
• Reception  :   Telephone (Assistant)
• Receiver     :   Assistant.
• Due to transmission error or noise, Assistant can’t able to
understand Thomson’s messages.

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Criticism of Shannon-Weaver modelAmity
of communication
School of Engineering & Technology

1. One of the simplest model and its general applied in various communication
theories
2.  The model which attracts both academics of Human communication and
Information theorist to leads their further research in communication
3.   It’s more effective in person-to-person communication than group or mass
audience
4.  The model based on “Sender and Receiver”. Here sender plays the primary
role and receiver plays the secondary role (receive the information or passive)
6.   Understanding Noise will helps to solve the various problems in
communication

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Amity School of Engineering & Technology

• Thank you

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