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PCOM Lesson 4 Local and Global Communication in Multicultural Settings

This document discusses communication in multicultural settings. It defines culture as a system of thinking and acting taught by a group that influences personal communication styles and perceptions of others. Cross-cultural communication occurs between people with different perspectives, including differences in nationality, age, or organizations. Issues in cross-cultural communication include generalizations, stereotypes, perceptions, and sources of miscommunication like assumptions of similarity and language differences. The document also discusses registers of language formality and linguistic varieties associated with geographical areas or social groups to provide cultural awareness and sensitivity in multicultural communications.

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166 views14 pages

PCOM Lesson 4 Local and Global Communication in Multicultural Settings

This document discusses communication in multicultural settings. It defines culture as a system of thinking and acting taught by a group that influences personal communication styles and perceptions of others. Cross-cultural communication occurs between people with different perspectives, including differences in nationality, age, or organizations. Issues in cross-cultural communication include generalizations, stereotypes, perceptions, and sources of miscommunication like assumptions of similarity and language differences. The document also discusses registers of language formality and linguistic varieties associated with geographical areas or social groups to provide cultural awareness and sensitivity in multicultural communications.

Uploaded by

R FUENTES
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LESSON 4

Local and Global


Communication
in Multicultural
Settings
Ms. Fuentes
Instructor
Communication

Local Communication

Global Communication
2
CULTURE
is
A system of thinking and acting that is taught by, and
reinforced by, a group of people. Cultural groups
teach their members certain sets of values, with
accompanying behaviors and communication
preferences.
(Stringer & Cassiday, 2009)

3
Cultural Understanding

Influences our personal preference in communication


style and continues to influence our perception of
others throughout our life.

(Haslett, 1989, in Stringer & Cassiday, 2009)

4
Cross-cultural communication

Occurs between people who may have different


cultural perspectives. This can include the entire
range of differences from nationality to age to
different departments within the same organization.
(Stringer & Cassiday, 2009)

5
Issues

Generalizations – are the patterns of communication used by


most people in any cultural group.

Stereotype – are cultural norms applied to everyone in a group


in a rigid manner.

Perception – is highly susceptible to both personal and cultural


experiences.
6
Cross-cultural MIScommunication

Six primary sources of cross-cultural


miscommunication:
1. Assumption of similarities
2. Language differences
3. Nonverbal misinterpretations
4. Preconceptions and stereotypes
5. Tendency to evaluate
6. High anxiety

7
Varieties and Registers

8
Register

Register is the level of formality in language as


determined by context.

It is a subset of language as defined by purpose and


setting.

9
Non- Formal
Formal Register
Register
Business Letters
Personal e-mails Letters of complaint
Phone texts Some essays
Short notes Reports
Friendly letters Official speeches
Most blogs Announcements
Diaries and journals Professional emails

10
Variety

Variety is a specific set of linguistic items which can


be associated with external factors such as
geographical area or a social group.

11
Cultural Awareness
Knowing that there are multiple different cultures based on
religion, ethnicity, nationality, and other factors – that have
different attitudes and outlooks.

Cultural Sensitivity
Involves accepting those differences without insisting your
own culture is better, or that everyone should do it your way
(Shermon, 2018)

12
Multicultural refers to a society that contains several cultural or
ethnic groups. People live alongside one another, but each cultural
group does not necessarily have engaging interactions with each
other.

Intercultural describes communities in which there is a deep


understanding and respect for all cultures.

Cross-cultural deals with the comparison of different cultures. In


cross-cultural communication, differences are understood and
acknowledged, and can bring about individual change, but not
collective transformations.

13
Please, let me know if you require additional information or further
clarification regarding this matter.
-Ms. Fuentes
14

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