Lecture1 Innv
Lecture1 Innv
Fall 2021
Instructor
• Dr. Mohammed Ali Eltaher
• Email: [email protected]
InformationCourse
• Textbook:
The Management of
Technology and
Innovation: A Strategic
Approach, 2nd edition,
• PowerPoint slides
Work and Grading
Homework assignments •
Two midterms, one final •
Participation can help on margins •
Academic honesty policy •
General Background - Definitions
• Innovation – the
• use of new technological or
market knowledge to offer a new
product or service that customers
want
• Innovation = invention +
commercialization
• Innovation - the adoption of ideas that
are new to the adopting organization
Invention, Innovation, Diffusion