ANALYSIS OF THE ORGANIZATION AND ENVIRONMEN

OF VIETNAM FOREIGN TRADE JOINT STOCK

COMMERCIAL BANK

VIETCOMBANK
GROUP MEMBERS
PHẠM PHÚ HƯNG

NGUYỄN THỊ MỸ LINH

TRẦN LÊ KHÁNH LINH

 Contents
I. Introduction

● Vietcombank's business activities

● The process of formation and development
● Mission, vision and values

II. Environment analysis

External environment

● Macro environment
● Micro environment

Cultural environment

● Vietcombank's mission and vision

● The tangible structure of organizational culture includes
● Organizational structure
 01.
Introduction
 Introduction
Joint Stock Commercial Bank for Foreign Trade of Vietnam,
so called Vietcombank is the largest company on the
Vietnamese securities market by capitalization.
The process of formation and development

The predecessor of Vietcombank was the Foreign

Exchange Management Department, under the
National Bank of Vietnam (established on January
20, 1955).
The process of formation and
development
Mission, vision and values

Mission Vision
“The leading bank for Vietnam's By 2030, to become the No. 1 bank in Vietnam, one of
prosperity” the 100 largest banks in Asia, one of the 300 largest
banking and financial groups in the world, one of the
1000 largest listed companies in the world making great
contributions to the development of Vietnam.
Values
Core values

1 2 3

Innovative Continuous Caring

4 5 6

Connected Individual Secure

Culture values

1 2 3

Reliability Standards Ready to innovate

4 5

Sustainable Humanity
 Mercury
It’s the smallest of them all

Mars

Organizational Mars is a very cold planet

structure Jupiter
Jupiter is the biggest planet

Saturn
Saturn has several rings
02.
Environment analysis
External environment

Political and legal Technological environment

environment
Macro
environment

Cultural environment
Economic environment
 Political environment

Stable political and developed economy attracts foreign investment

in the banking sector

Demand for loans to expand production and business increased

sharply

VCB has a lot of lending policies for many people.

Political Environment

Lending to pig farms and cooperation in leasing and consuming

products with large companies in the livestock industry such as
Masan, CP, Dabaco. Benefits:

Borrowing up to 70% of the investment.

Loan period up to 10 years

Flexible security assets

Multiple interest rate packages

 Legal environment
The law sets out many regulations to ensure the safety and efficiency of banks,
customers and the economy.

Decision No. 2545 dated 30-12-2016 of the Prime Minister on "Approving the
project on development of cashless payments in Vietnam in the period of 2016 -
2020"

VCB also responded to the launch of VCB digibank. Get positive feedback:
security application before logging in, friendly interface

On January 1, 2022, VCB adopted a policy of exemption of card transfer and

maintenance fees
Economic environment
Impact of Covid-19 many enterprises go bankrupt,
supply chain disruption, capital deficit

VCB still ensures to maintain the leading profit in

the whole industry for 9 months with VND19,311
billion, up 21% compared to last year

VCB bad debts trend up in II/ 2021

Technological environment

In harmony with technology 4.0, VCB cooperates with

Fintech company to develop a digital transformation
strategy

VCB digibank improves many features: 24/7 fast money

transfer, electricity and water payment,
telecommunications, health, QR pay, online shopping ...
 Sociocultural environment

Economy grows, demand for online payments increases rapidly

In Vietnam, there is a habit of paying in cash. But COVID-19 switches to e-

wallets, qr code scanning pay

In 2021, there will be 2000 transactions via e-wallet worth VND77.7 trillion
Demographic environment
Female customers accounted for 50.2%, male
accounted for 49.8%.

College and university students accounted for

65.36% of > very high

The average income is 7-10 million.

External environment

Customer Suppliers

Micro
environment

Competitors Labor market

 Customer

Kinds of customers:
Personal
Corporate
Priority

Challenge:
Borrowers
Senders
Competitors

Competition is an object associated with the economic field, appearing only in the
terms of the economic field. A competitive environment is the best environment to
improve and grow labor productivity, efficiency and make a healthy connection
Competitors

The risk of bad debt and high deposit interest

rate

Deposit interest rates are always high, making

input costs high
The presence in Vietnam still ineffective

Lending to individuals and businesses has

potential risks of bad debt and difficult capital
flow
Suppliers

VCB mobilizes capital from suppliers: the public,

shareholders, businesses, other banks, strategic alliance
partners ... and is directly influenced by these suppliers.

The birth of Fintech is considered a new wave that changes

the entire way of providing and operating financial services
as well as the existing organizational model
 Labor market

With 100% of employees signing labor contracts, Vietcombank has strictly implemented the
provisions of the law on labor, and at the same time created an important legal basis for employees
and employers to exercise their rights and responsibilities.

The above employee-oriented jobs have helped Vietcombank

build a stable labor relationship in the enterprise
 Cultural
environment
● Mission “The leading bank for Vietnam's prosperity ”
● CB always innovates and develops to become a versatile, flexible corporation
● Vietcombank always brings customers the most comfortable experience, satisfaction.
The staff are polite, professional, dedicated people to help and appreciate their "gods".
 TOP 1 BANK OF VIETNAM 2021

Top 30 banks in Asia Pacific

top 500 of the World Bank

The best mobile banking app in Vietnam in

2020.
 cut interest rates up to 5 times

Adapt well to COVID 19

reduced profits by more than
VND3,700 billion to support
customers who suffered losses

Achieve excellent goals and high turnover in 2021

Cultural values

Reliability Sustainable
Preserving Trust and For the long-term benefit
Craftsmanship
Ready to innovate
Always aim for a modern and
civilized new thing
Standards Humannity
Respecting principles and Respect for virtues , closeness
standard behavior and sympathy to share
The tangible structure of
organizational culture
The green Vietcombank logo, which is a
symbol of natural strength, represents the
development in balance, standards and
dreams of expanding and reaching out for
development.

The V in the brand symbol is designed to

show a sustainable successful connection,
not only the symbol of Vietcombank, but
also the spirit of winning

Logo
 The tangible structure of
organizational culture

Uniforms help employees no

longer have distance, people are
friendlier, more united, work
efficiency is enhanced. For male
employees are shirts and trousers
and female employees are black
vests and pants or skirts.

Uniform
Organizational 59 years of operation
structure ~600 branches/transaction offices/representative
offices/member units at home and abroad

Autobank system
more than 2,500 ATMs and over
60,000 card payment acceptors
nationwide.

Network
1,249 agent banks in 102
countries and territories around
the world
Main organization structure
Thanks!