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Consumer Behaviour Seminar (FINAL)

The document discusses how customer investment behavior is influenced by factors like age and occupation. It summarizes that: 1. Age significantly impacts customer choices, spending patterns, and priorities as needs, tastes, and perceptions change over time. Teenagers focus on lifestyle while those in their 30s-60s invest more for the future. Those over 60 spend cautiously on needs. 2. Occupation also influences purchasing decisions, with executives preferring premium brands and a professor prioritizing value over cost. Students frequently spend disposably on recreation. 3. Economic factors such as income, savings, assets, and credit further impact customer investment choices based on purchasing power.

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Vaibhav Singh
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132 views25 pages

Consumer Behaviour Seminar (FINAL)

The document discusses how customer investment behavior is influenced by factors like age and occupation. It summarizes that: 1. Age significantly impacts customer choices, spending patterns, and priorities as needs, tastes, and perceptions change over time. Teenagers focus on lifestyle while those in their 30s-60s invest more for the future. Those over 60 spend cautiously on needs. 2. Occupation also influences purchasing decisions, with executives preferring premium brands and a professor prioritizing value over cost. Students frequently spend disposably on recreation. 3. Economic factors such as income, savings, assets, and credit further impact customer investment choices based on purchasing power.

Uploaded by

Vaibhav Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CUSTOMER

INVESTMENT BEHAVIOR
ON THE BASIS OF AGE
AND OCCUPATION

VAIBHAV CHAUHAN 21261223


VAIBHAV SINGH THAKUR 21261018
VAISHNAVI JOSHI 21262322
VIDISHA KUMAT 21262011
VEDANT GUPTA 21261213
(MBA 1 Section-A)
CUSTOMER INVESTMENT BEHAVIOUR
helps us to understand:

buying tendencies & spending pattern of


INTRODUCTION customers.

Not all individuals would prefer to buy


similar products.

Why and why not an individual purchases


particular products and services.
Importance of studying Costumer
Investment/Buying Behaviour

• Plays significant role in success of business.


• Planning of marketing campaigns.
• Helps marketer understand- what influence customer
buying behaviour.
• Identify the different categories of your Customers.
• Focus on Customers’ Personal Tastes and Preferences
(according to their category).
Factors
Influencing
Customer
Buying/
Investment
Behaviour
Personal Factors (effecting costumer behaviour)
CUSTOMER BEHAVIOUR on the basis of AGE
• Age creates a critical difference among
customer choices and customers'
consumption habits and patterns.
• When people are young, they spend more
on their lifestyle needs like fun, movies and
fashion.
• People’s choice of brands and products start
changing as they grow older.

As people grow, their:


NEEDS, TASTE & PREFERENCES, PRIORITIES,HOBBIES,
PERCEPTION, EDUCATION, etc. changes;
so is the buying behavior of the customer.
Here’s what you
should be doing
in your teens
20s & 30s
In your teens…
• How should you fix the amount?

• Give a piggy bank or open a bank account

• Monitor the spend, but let them decide

• Don't bail him out financially

• Don’t pay for errands


In your 20s...

1. Take advantage of
compound interest

2. Avoid (or pay off) credit


card debt

3. Maintain a healthy credit


score
In your 30s...
• 1. Boost or develop additional
income streams
• 2. Increase your retirement
contributions
• 3. Have the “money
conversation” with your
partner
In your 30’s-60

• Spent most of the money in daily use goods


• Purchase innovative products
• Purchase are more future oriented
• Responsible for making purchase on behalf
of other consumer like children
• Saves/Invest more then spending
• Spends more cautiously as savings Above 60s
are limited
• Spends generally on needs rather
than wants
• Spends on Value rather then
quantity
• Spends more on liesure
• Spends more on health and fitness
OCCUPATION
 Occupation influences consumption patterns.
 The occupation of an individual plays a significant role in influencing his/her
buying decision.
 A company’s Managing Director will prefer expensive suits, air travel, separate
cottages while;
 A worker would prefer economic dresses, bus travel, etc.
EXAMPLE:
Now suppose, X was working with an organisation as Chief Executive Officer while
Y, X’s friend now a retired Professor went to a nearby school as a part time faculty.
X always looked for premium brands which would go with his designation whereas,
Y preferred brands which were not very expensive.
X was really conscious about the clothes he wore, the perfume he used, the watch he wore
whereas, never really bothered about all this.
College goers and students would prefer frequent ways to
invest/spend their money:
INCOM
E
Higher Disposable income:
Luxury items
 Quality merchandise
 Expensive equipments
 Hobby and Recreation
 Art
 Books
Lower disposable income:
Price oriented purchase
Necessity items
Household products
Economical purchases
Physiological needs
Economic
factors
• An economic factor is a factor that
can affect and influence an
individuals' financial status.
• For instance, consumer with high
income & saving will buy
expensive goods & vice versa.
Personal
Income

Family
Savings
Income

Economic factors

Liquid Income
Assets Expectation

Consumer
Credit
Upper
Level

Economic
condition
Lower
Level Middle
Level

Normal Goods

Luxury Goods

Inferior Goods
Lower level Middle Level Upper Level
Lifestyle
 Lifestyle is an attitude, and a way
in which an individual stay in the
society.
 The buying behavior is highly
influenced by the lifestyle of a
consumer.
Social
Status

lifestyle

The
Self-image
Activities
Personality & Self-
Concept

 Personalities represent characteristics that


determine and reflect how an individual
responds to their environment.
 Self-concept is how a person perceive his
behavior, abilities, and unique
characteristics.
Conclusion

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