CASE STUDY :

 Micromax, an Indian consumer electronics company, based in Kolkata, West Bengal, India, was involved in manufacturing of mobile
phones, tablet computers,3G Data cards and LED Televisions. Its product portfolio included more than 60 models. As of 2013,the
company had made its presence pan-India as well as globally including nations like Brazil, Saudi Arabia, and the UAE. The company which
was founded as an IT software company in 2000 by a group of four friends had grown to become one of the leading domestic mobile
handset manufacturing companies in India. In 2010,within 2 years of its entry into the mobile handset business in 2008, the company had
become one of the leading companies with its focus on low cost technology and innovation. Since its inception in2008, Micromax
imported devices from China. With a mere 0.59% market share in mobile handset business in India during the first half year of its
existence, the company had grown to achieve 6.24%by the end of March 2010.1 According to International Data Corporation (IDC),
Micromax ’share of the smartphone market increased from18.8% in fourth quarter 2012 to 22% in the first quarter of 2013. Micromax
positioned itself at No.2position in the second quarter of 2013 with shipments crossing 2 million units. The company had sales of INR 3,168
crore in 2012 and planned to become a billion dollar company by financial year 2014.To adhere to its growth plans and strategies, the
company planned to start assembly of mobile phones in India locally by the first quarter of 2014and to introduce over 20 devices in the
first half of2014. “We have a plant in Rudrapur and have already started assembling of phones on trial basis there. It will be
commercially launched in the first quarter of next year,” said Rahul Sharma, Co-founder of Micromax.2 During the trial assembly
operations (Annexure I), due to the variability in the process, it is likely that every 4.8inch display screen does not contain exactly 4.8
inch display. Some may have more than 4.8 and others less. A foreman tests a random sample of 50 display screens from the first production
runs to determine how close they are to the 4.8 inch specification. From the collected data (Exhibit I), the foreman analyses the
measures of central tendency and variability. Based on this analysis, he decides how the process is working.
SAMPLE DATA OF 50 DISPLAYS

Exhibit 1: Collected Sample Data of Screen Size

4.8 4.6 4.9 4.9 4.7
4.8 5.1 4.8 5 5
4.3 5.1 5.2 4.9 4.8
4.8 4.6 4.9 4.9 4.7
4.8 5.1 4.8 5 5
4.3 5.1 5.2 4.9 4.8
4.8 4.6 4.9 4.9 4.7
4.8 5.1 4.8 5 5
4.3 5.1 5.2 4.9 4.8
4.8 4.6 4.9 4.9 4.7
 DESCRIPTIVE STATISTICS AND
QUARTILES :
Descriptive Statistics 
Mean 4.852
Quartile 1 4.8 Standard Error 0.029862269
Quartile 2 4.9 Median 4.9
Quartile 3 5 Mode 4.8
Inter Quartile Range 0.2 Standard Deviation 0.211158128
Lower limit 4.5 Sample Variance 0.044587755
Upper limit 5.3 Kurtosis 1.060027169
Skewness -0.78092371
Range 0.9
Minimum 4.3
Maximum 5.2
As per the case study, we have found out Sum 242.6
the central tendency and variability. Count 50
Largest(1) 5.2
Smallest(1) 4.3
Confidence Level(95.0%) 0.060010476
CHEBYSHEV’S THEOREM :

Chebyshev's Theorem
Z 2 3 4
Percentage Values 0.75 0.888888889 0.9375
Min. 4.429683744 4.218525615 4.007367487
Max. 5.274316256 5.485474385 5.696632513

Atleast 75% of the Atleast 88.89% of the Atleast 93.75% of the

Inference display data is in the display data is in the display data is in the
range of 4.4 to 5.2 range of 4.2 to 5.4 range of 4.0 to 5.6
when Z is assumed to when Z is assumed to when Z is assumed to
be 2 be 3 be 4
FREQUENCY TABLE OF SCREEN SIZE :

Screen Size Frequency Relative Frequency Percent Frequency

We have found that only
4.3 3 0.06 6 13 screens are being
4.6 4 0.08 8 manufactured of 4.8 inch
screen-size.
4.7 4 0.08 8
4.8 13 0.26 26 This concludes that rest
4.9 11 0.22 22 37 screens are being
manufactured of an
5 6 0.12 12
inappropriate size.
5.1 6 0.12 12
5.2 3 0.06 6
Grand Total 50 1 100
 SCREEN SIZE V/S FREQUENCY :

SS V/s Frequency
14
13 This clustered column chart
12
explains that the graph is
11 skewed towards the right
10 moderately.

8
Frequency
6 6
6

4 4
4
3 3

0
4.3 4.6 4.7 4.8 4.9 5 5.1 5.2
 HISTOGRAM : FREQUENCY
DISTRIBUTION

Frequency This histogram explains that the

14
13
graph is skewed towards the
12
right moderately.
11

10
FREQUENCY

6 6
6

4 4
4
3 3

0
4.3 4.6 4.7 4.8 4.9 5 5.1 5.2

SCREEN SIZE
 SCATTER PLOT FOR SCREEN SIZE
FREQUENCY

Frequency
14
13

12
11

10
FREQUENCY

6 6
6

4 4
4
3 3

0
4 4.2 4.4 4.6 4.8 5 5.2 5.4

SCREEN SIZE
PERCENT FREQUENCY OF SCREEN SIZE :

5.2 4.3
[PERCENTAGE]
[PERCENTAGE]
4.6
5.1 [PERCENTAGE]
[PERCENTAGE]
This pie chart states
4.7
[PERCENTAGE] that only 26% “4.8
inch screen size” are
being manufactured
5
[PERCENTAGE] accurately.

4.8
[PERCENTAGE]
4.9
[PERCENTAGE]
 RELATIVE FREQUENCY OF SCREEN SIZE
:

0.3
This clustered column for relative
0.26
0.25
frequency indicates that only 0.26%
0.22
screens are being manufactured
accurately.
RELATIVE FREQUENCY

0.2

0.15
0.12 0.12

0.1
0.08 0.08
0.06 0.06
0.05

0
4.3 4.6 4.7 4.8 4.9 5 5.1 5.2
SCREEN SIZE
INFERENCE

As per our analysis of the test run, we can derive that the screen size of 4.8 inch are not being
manufactured accurately and there are a lot of discrepancies. Hence, we can conclude that the Rudrapur
plant is not ready to function at its optimum capacity.
KASHISH KHETRAPAL
SANJANA UDUPA
ANANYA BHARGAVA
MANAN DHAMI
PRASANNA VENKATESAN
AYUSHI SRIVASTAVA
SAMBIT KUMAR SAHOO
RAMESH ASWATHY

THANK YOU