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We Don'T See Things As They Are, We See Things As We Are.

Perception is the process by which individuals organize and interpret their sensory impressions to make sense of their environment. It involves selecting stimuli, organizing that information, and interpreting it based on existing knowledge. Perception is influenced by factors in the perceiver like attitudes and expectations, factors in the target or situation like novelty and proximity, and shortcuts in judgment like selective perception, halo effects, and stereotyping.

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kunalme1
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25 views

We Don'T See Things As They Are, We See Things As We Are.

Perception is the process by which individuals organize and interpret their sensory impressions to make sense of their environment. It involves selecting stimuli, organizing that information, and interpreting it based on existing knowledge. Perception is influenced by factors in the perceiver like attitudes and expectations, factors in the target or situation like novelty and proximity, and shortcuts in judgment like selective perception, halo effects, and stereotyping.

Uploaded by

kunalme1
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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“ WE DON’T SEE THINGS AS THEY

ARE, WE SEE THINGS AS WE ARE.”


Perception

“ The study of perception is concerned with identifying the process


through which we interpret and organize sensory information to
produce our conscious experience of objects and object relationship.”

“ Perception is the process of receiving information about and making


sense of the world around us. It involves deciding which information
to notice, how to categorize this information and how to interpret it
within the framework of existing knowledge.

“ A process by which individuals organize and interpret their sensory


impressions in order to give meaning to their environment.

Organizational Behavior / Perception 2


The Perceptual Process

1. Sensation 3.Organization
 An individual’s ability to  The process of placing
detect stimuli in the selected perceptual
immediate environment. stimuli into a framework
2. Selection for “storage.”
 The process a person
4.Translation
uses to eliminate some  The stage of the
of the stimuli that have
perceptual process at
been sensed and to
which stimuli are
retain others for further
interpreted and given
processing.
meaning.

Organizational Behavior / Perception 3


Perceptual Process Selecting Stimuli
External factors : Nature,
Receiving Stimuli Location,Size,contrast,
(External & Internal) Movement,repetition,similarity
Internal factors : Learning,
needs,age,Interest,

Organizing
Interpreting Figure Background ,
Attribution ,Stereotyping, Perceptual Grouping
Halo Effect, Projection ( similarity, proximity,
closure, continuity)

Response
Covert: Attitudes ,
Motivation,
Feeling
Overt: Behavior

Organizational Behavior / Perception 4


Factors influencing perception

A number of factors operate to shape and sometimes

distort perception. These factors can reside in the

perceiver, in the object or target being perceived or in

the context of the situation in which the perception is

made.

Organizational Behavior / Perception 5


Factors influencing Perception
Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations

Factors in the situation


Perception
• Time
• Work Setting
• Social Setting
Factors in the Target
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity
Organizational Behavior / Perception 6
HOW TO IMPROVE PERCEPTION

PERCIVING ONESELF ACCURATELY


IMPROVING ONE’s SELF CONCEPT
BE EMPATHETIC
HAVING POSITIVE ATTITUDES
AVODING PERCEPTUAL DISTORTIONS
COMMUNICATING OPENLY

Organizational Behavior / Perception 7


Shortcuts in judging others
Selective Perception :

People selectively interpret what they see on the basis of their

interests, background, experience and attitudes.

Halo Effect :

Drawing a general impressions about an individual on the basis of a

single charecteristics.

Organizational Behavior / Perception 8


Contrast Effect :

Evaluation of a person’s characteristics that are effected by

comparisons with other people recently encountered who rank higher or

lower on the same characteristics.

Projection :

Attributing one's own characteristics to other people.

Stereotyping :

Judging someone on the basis of one’s perception of the group to which

that persons belongs.

Organizational Behavior / Perception 9


O U
K Y
AN
T H

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