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TATA Group Combined

The document provides an overview of a PESTEL analysis of Tata Group, one of the largest conglomerates in India. It analyzes the company's performance based on various macroenvironmental factors such as political, economic, social, technological, environmental, and legal. It also discusses Porter's five forces model and how Tata handles threats from new entrants, bargaining power of suppliers and buyers, and substitute products. Additionally, it maps some of Tata's business units on BCG and GE matrices and identifies their competitive advantages such as strong brand image, geographic reach, focus on innovation, effective mergers and acquisitions, human resource management, and product development.

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Manas Satam
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96 views9 pages

TATA Group Combined

The document provides an overview of a PESTEL analysis of Tata Group, one of the largest conglomerates in India. It analyzes the company's performance based on various macroenvironmental factors such as political, economic, social, technological, environmental, and legal. It also discusses Porter's five forces model and how Tata handles threats from new entrants, bargaining power of suppliers and buyers, and substitute products. Additionally, it maps some of Tata's business units on BCG and GE matrices and identifies their competitive advantages such as strong brand image, geographic reach, focus on innovation, effective mergers and acquisitions, human resource management, and product development.

Uploaded by

Manas Satam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TATA GROUP

PESTEL Analysis of TATA Group


A framework of macro-environmental factors

Political Economic Social Technological Environmental Legal


Opposition from Fluctuation in Education, Set up R & D centre in More carbon dioxide Labour trouble ,
government demand and changes infrastructure, UK, shifted to delivery emission from Tata strikes and shut down
in economic condition students welfare, based model from nano
training programmes, staff accumulation
women one
empowerment.

2
Porter’s Five Forces Threat of New Entrants
How TATA handles them ○ By innovating new products and services.

Bargaining Power of Buyers ○ By building economies of scale.


○ By building a large base of customers.
○ Building capacities and spending money on
○ research and development.
By rapidly innovating new products.

○ New products will also reduce the


defection of existing customers of Tata
Motors Limited to its competitors.
Bargaining Power of Suppliers
○ By building efficient supply chain with
multiple suppliers.

○ By experimenting with product designs.


Porter’s 5
Rivalry among the Existing Competitors Forces ○ Developing dedicated suppliers whose
business depends upon the firm.
○ By building a sustainable differentiation

○ By building scale so that it can compete better


Threats of Substitute Products or Services
○ Collaborating with competitors to increase the
○ By being service oriented rather than just product oriented.
market size rather than just competing for small
market.
○ By understanding the core need of the customer rather than what the
customer is buying.

○ By increasing the switching cost for the customers.


3
BCG MATRIX OF TATA GROUP

STAR:
 Indian Hotels Company Limited,
 Tata Motors,
 Tata Steel

CASH COW:
 Tata Communications,
 Tata Teleservices

QUESTION MARK:
Tata Chemicals

DOG:
Tata Realty
GE MATRIX OF TATA GROUP

Grow:

HIGH
 Indian Hotels Company Limited,

Industry Attractiveness
 Tata Motors,
 Tata Steel

MEDIUM
Hold:
 Tata Communications,
 Tata Chemicals

LOW
Harvest:
 Tata Teleservices, LOW MEDIUM HIGH

 Tata Realty
Competitive Strength of Business Unit
Competitive Advantages of TATA Group
These puts Tata Group in a superior business position.

TATA Charity People 5 Core Values Product Variation


Management
Code of Conduct
The whole Tata group 2/3rds of Tata Sons’ Trust with: 1. Integrity • high-end products
has a united income received from for developed
corporate culture and the holdings in other • Customers, 2. Understanding countries
philosophy that was Tata group companies • Shareholders 3. Excellence
mainly shaped by goes to charity. • frugal products
Jamsetji and J.R.D. • Employees 4. Unity for the low-
Tata. income
• The whole 5. Responsibility consumers.
society.
6
Sustainable Competitive Advantages of TATA Group
These provide TATA Group a superior or favorable long-term position over competitors.

Brand Image Geographic Innovation and Mergers & Effective HR Product


Location R&D Acquisitions Management Development

7
Cost Leadership Differentiation
Leadership
Competitive
Strategy

Cost Focus Differentiation


Focus

8
THANK YOU

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