A PRESENTATION ABOUT
PRODUCT RE-BRANDINNG
Meet Our Team
Humaira Farjana Khushi Md.Sadi Islam Md.Tuhin Sarwar Nowsheen Newaz Md.Saroare Hossen
ID: 2015-2-10-051 ID:2017-2-10-130 ID:2017-2-10-207 ID:2019-1-10-084 ID:2018-2-10-163
Industry Analysis
Here is our main competitor and our main target is to overcome those competitors and we personally
believed that our Aloe vera flavored tooth powder will help a lot to our customer that will help us to grab th
market.
• “Pepsodent” targeted rural and urban areas. For behavioral segmentation,
the brand offers from normal use of whitening to complete dental care
segment products
• “Colgate” products are targeted to mass population but Middle class is
the most of its sales comes from. Colgate segments its offerings across
oral, personal & home care product categories based on demographics,
psychographics and behavior factors.
• “Close up” is another popular brand. The main motive of Close-up was to
target youth and hence to move along with the trendy market, they
launched a lot of products.
Rebranding Declining Product
Magic Tooth powder To New Magic Tooth Powder
Here we can see that Magic toothpowder converted into New magic tooth-
powder by changing so many attributed.
Product characteristics
The characteristics of our tooth powder are given below:
Studies have shown that tooth powder can be more effective at removing plaque than
tooth paste.
Our tooth powder are composed of natural and organic ingredients.
As it does not contain fluoride, it is non-toxic and safer for children.
Our product will helps to fight plaques.
Teeth will become naturally whitener.
It will help to relieve toothache.
Stops bleeding gums Prevent mouth ulcers.
Prevent mouth odors
ceptual Map of New Magic Tooth-Powder
Herbal Ingrediants
More Price Less Price
Chemical Ingrediants
Strength Swot Weakness
Magic Toothpowder has super ayurvedic Offering the toothpowder in a limited area
formula that makes teeth up to 2 times like, only to rural markets. It is not a
stronger. A 100% vegetarian tooth product used in the urban areas where
powder. Good distribution ensures toothpaste is more widely used. Less brand
availability in rural areas. Available in 2 awareness in semi-urban areas, which is
sizes to suite all consumer requirements also potential target group
Opportunities Threats
We need to tap rural migrants to urban People shifting from toothpowder to
areas. Product can be very useful to tap the toothpaste as the awareness. Various
rural markers where oral hygiene is still local variants of tooth powder
not very prevalent. We have developed a available in markets. Ayurvedic
three-pronged strategy: Consumer-centric Tooth Powder claim better properties
promotional initiatives, Impactful and advantages as compared to the
visibility and an Ad campaign featuring conventional tooth powders
film actors for the tooth powder brand
Segmentation Positioning
Children-1-10 Age
Young generation-10-30 Age
Middle-Age 30-50 Age
Old 50-80 Age Reasonable Price
Whole Bangladesh
Quality Product
Lower and middle
class group
Availability
Targeting
Young Generation Lower income group of
Rural areas people people
People living in small
towns and villages
Promotional Strategy
We will give skip able ad We will give ad on facebook
on Youtube through page and boost those
Our estimate reach will ad.
be 10 lakh people Estimane reach will be 14 lakh
people
Radio program will be
sponsored in Radio
Giving Ad on 4 news Foorti, Radio Amar,
paper Radio Shadhin,
Total 24 times. Peoples Radio.
Campaigning at educational A cricket tournament
institution and giving awareness named “Bangabandhu
to them about all kinds of dental cricket tournament”
problem by providing freely a will be sponsoed
“New Magic Tooth-powder” to
them.
Oral Health Regimen
keeping up with an Oral Health
Regimen:
Brush teeth at least twice a day.
Use regularly to keeps gums healthy and
bacteria at bay.
Change out your toothbrush every three
months or so.
Make sure that you clean it thoroughly after
each use.
Keep up with regular dental check-ups and
THANK YOU!
