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SWOT Analysis Starbucks

This document provides a SWOT analysis of Starbucks. Some of Starbucks' strengths include its strong global brand recognition and market position as the largest coffee chain in the world. However, weaknesses include little product differentiation and potential self-cannibalization through overcrowding. Opportunities lie in expanding to emerging markets and new distribution channels. Threats include increased competition and saturated markets in developed economies.

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Battagiri Sai Jyothi
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102 views

SWOT Analysis Starbucks

This document provides a SWOT analysis of Starbucks. Some of Starbucks' strengths include its strong global brand recognition and market position as the largest coffee chain in the world. However, weaknesses include little product differentiation and potential self-cannibalization through overcrowding. Opportunities lie in expanding to emerging markets and new distribution channels. Threats include increased competition and saturated markets in developed economies.

Uploaded by

Battagiri Sai Jyothi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SWOT Analysis

• Strong market position and global brand


recognition
• Very little product differentiation between

S W
• Strong brand value in coffee segment valued at
Starbucks and the smaller coffee chains in the
$4 billion
minds of customers
• Products if the highest quality
• Self cannibalization through over crowding
• Largest coffee chain in the world
• Some negative publicity that Starbucks prefers
Strentghs • Good employee management Weakness money over customers satisfaction
• Location and aesthetic appeal of its store

• Expansion to emerging economics in

O T
international market
• Expanding product mix and offerings • Increased competition
• Expansion of retail operations • Price volatility in the global coffee market
• New distribution channels • Saturated markets in the developed economics
Opportunity • Technological advances Threats
• Brand extension
Five Forces Suppliers power
• Low
• Individual suppliers of coffee bean
• Paper and Plastic products
• Technological innovations

Buyers power
Barriers to entry
• High/moderate Intensity of
• rivalry
Independent specially
• Small scale speciality • Donut and bagel chains • Buyers power is High
• Entrance into this market is • Coffee chain
low • Consumer have many options
for coffee purchase
• Starbucks dominates the
• Customer base is evolving
market

Threat of substitutes
• High
• Other caffeinated
• Shops similar to Starbucks but also offering food drinks
• Fast food restaurants offering specialty coffee

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