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Non Probability Sampling

This document discusses non-probability sampling techniques. Non-probability sampling involves selecting samples based on the researcher's judgment rather than random selection. It is useful for exploratory studies due to lower costs and time requirements compared to probability sampling. Common non-probability sampling techniques include convenience sampling, judgmental sampling, snowball sampling, and quota sampling.

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Mary Grace Broqueza
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1K views

Non Probability Sampling

This document discusses non-probability sampling techniques. Non-probability sampling involves selecting samples based on the researcher's judgment rather than random selection. It is useful for exploratory studies due to lower costs and time requirements compared to probability sampling. Common non-probability sampling techniques include convenience sampling, judgmental sampling, snowball sampling, and quota sampling.

Uploaded by

Mary Grace Broqueza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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NON-PROBABILITY

SAMPLING
NON-PROBABILITY SAMPLING

• Non-probability sampling is a sampling technique in which the


researcher selects samples based on the subjective judgment of
the researcher rather than random selection.

• Non-probability sampling is most useful for exploratory studies


like pilot survey (a survey that is deployed to a smaller sample
compared to pre-determined sample size). Non-probability
sampling is used in studies where it is not possible to draw
random probability sampling due to time or cost considerations.
Difference between
PROBABILITY And NON-PROBABILITY SAMPLING
NON-PROBABILITY PROBABILITY
Sample selection based on the The sample is selected at random
subjective judgment of the researcher
Not everyone has an equal chance to Everyone in the population has an
participate equal chance of getting selected

The researcher does not consider Used when sampling bias has to be
sampling bias reduced

Useful when the population has Useful when the population is diverse
similar traits
The sample does not accurately Used to create an accurate sample.
represent the population
Finding respondents is easy. Finding the right respondents is not
easy.
TYPES OF NON-PROBABILITY SAMPLING
CONVENI
ENCE JUDGMENT
SAMPLIN AL/
01 02 PURPOSIVE
G
SAMPLING

QUOTA
03 SNOWBALL 03 SAMPLIN
SAMPLING
G
1. Convenience Sampling: Convenience sampling is a non-
probability sampling technique where samples are selected from the population
only because they are conveniently available to researcher. These samples are
selected only because they are easy to recruit and researcher did not consider
selecting sample that represents the entire population

2. Judgmental or Purposive Sampling: In judgmental


sampling, the samples are selected based purely on researcher’s knowledge and
credibility. In other words, researchers choose only those who he feels are a
right fit (with respect to attributes and representation of a population) to
participate in research study.
3.Snowball sampling this method is purely based on referrals and
that is how a researcher is able to generate a sample. Therefore this method is
also called the chain-referral sampling method.

4.Quota Sampling: Selection of members in this sampling technique


happens on basis of a pre-set standard. In this case, as a sample is formed on
basis of specific attributes, the created sample will have the same attributes that
are found in the total population. It is an extremely quick method of collecting
samples.
When to use non-probability sampling?
This type of sampling is used to indicate if a particular trait or characteristic
exists in a population.

This sampling technique is widely used when researchers aim at conducting


qualitative research, pilot studies or exploratory research

Non-probability sampling is used when researchers have limited time to


conduct researcher or have budget constraints.

Non-probability sampling is conducted to observe if a particular issue needs in-


depth analysis.
Advantages of non-probability sampling
1. Non-probability sampling is a more conducive and practical
method for researchers deploying survey in the real world.
Although statisticians prefer probability sampling because it
yields data in the form of numbers. However, if done correctly,
non- probability sampling can yield similar if not the same
quality of results.

2. Getting responses using non-probability sampling is faster and


more cost-effective as compared to probability sampling because
sample is known to researcher, they are motivated to respond
quickly as compared to people who are randomly selected.
Disadvantages of Non-Probability Sampling
1. In non-probability sampling, researcher needs to think
through potential reasons for biases. It is important to have a
sample that represents closely the population.

2. While choosing a sample in non-probability sampling,


researchers need to be careful about recruits distorting data.
At the end of the day, research is carried out to obtain
meaningful insights and useful data.

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