Social
Framework:
High Context
or Low
Context?
Chapter II
Cross Cultural Understanding
Group 2 – Class 3F
Members:
Rico Anggara Amrullah (E1D020178)
Rismalina Ayunda (E1D020181)
Riyadussolihatil Ulumi (E1D020182)
Content:
Here’s what we’ll present:
What is Social Framework?
What is High Context?
What are the characteristics of the High Context?
What is Low Context?
What are the characteristics of the Low Context?
What are the guidelines to face High Context and Low Context?
1st
Social Framework
Definition: The Social Framework is an
analytical tool that can ensure that
impacts on all the main social
components are considered.
Examining the structure in
communication.
For: Useful in helping people create powerful
messages when communicating across
cultures.
2nd
High-Context Culture
Definition:
Anthropologist Edward T. Hall was the first to discuss and define a low-
context culture. In his 1976 book titled Beyond Culture.
High-context cultures, as described by Hall, are those in which the rules of
communication are primarily transmitted through the use of contextual
elements (body language, tone of voice) and are not explicitly stated.
Members of high-context are usually very relationship-oriented.
2nd
High-Context Culture
Example:
4th
Low-Context Culture
Definition:
Hall described a low-context culture as a culture that communicates
information in a direct manner that relies mainly on words. Low-context
cultures do not rely on contextual elements (i.e., the speaker's tone of voice
or body language) to communicate information. They take a more direct
and explicit approach.
4th
Low-Context Culture
Example:
5th
Low Context Characteristics
1) Rely on explicit (literal) communication
2) Emphasize verbal communication over nonverbal communication.
3) Separating work duties from relationships
4) Emphasize individual initiative and decision making
5) Viewing the employer/employee relationship as mechanistic
6) Rely on facts, statistics, and other details as supporting evidence.
7) Use a direct style in writing and speaking
8) Prefers linear reasoning.
6th: Guidelines in High-Context
Understand that Understand that the
contextual information employee/employer relationship
will be important is humanistic.
Be aware of the imlplied Expect a reliance on trust
messages that you send and that or intuition
others send to you.
Use indirect style in writing
and speaking
Develop relationships before
focusing on tasks
Expect circular reasoning
Expect decision making to be Accept that contracts
collaborative and collective. may change.
6th: Guidelines in Low-Context
Remember that contextual Understand that the
information may be less employee/employer relationship
important is mechanistic.
Expect a reliance on explicit and Support assertions with facts and
direct verbal communication statistical evidence
Accept that tasks are viewed Use linear reasoning
as separate from relationships
Expect individual initiative Expect contracts to be firm
and decision making.
Question
Section
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