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Augmented Reality Presentation

This document discusses augmented reality and its uses and benefits for businesses. It covers how augmented reality differs from virtual reality, examples of how augmented reality can enhance customer service and make product manuals more interactive. The document also explores how augmented reality can help with sales strategies and be used across different industries to engage consumers.

Uploaded by

Muhammad Obaid Elahi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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175 views14 pages

Augmented Reality Presentation

This document discusses augmented reality and its uses and benefits for businesses. It covers how augmented reality differs from virtual reality, examples of how augmented reality can enhance customer service and make product manuals more interactive. The document also explores how augmented reality can help with sales strategies and be used across different industries to engage consumers.

Uploaded by

Muhammad Obaid Elahi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Contents

What is Augmented Reality

Augmented Reality vs Virtual Reality

Use of Augmented Reality in business

Benefits and Application of AR Experience

Brands engaging consumers through the use of AR

Augmented Reality and Sales strategy

The use of AR in different industries

How should your business be thinking about Augmented Reality


Try Before you Buy
with Augmented
Reality Experience

Making customer
service more Augmented Reality For Delivering Global
interactive and Business working practices
Benefits and Application
responsive

Bringing Product
Manuals to life
THANK YOU

Further Readings

Porter, Michael E., and James E. Heppelmann. 


"Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6
(November–December 2017): 46–57

Gallayanee Y., Jamye F, Erik J & David  (2016) Augmented Reality Marketing: Consumer Preferences and
Attitudes Toward Hypermedia Print Ads, Journal of Interactive Advertising, 16:1, 16-30

https://www.youtube.com/watch?v=8_yXEluXLbU

https://www.youtube.com/watch?v=5_znFPj5Lis

https://www.youtube.com/watch?v=roDinTjfqiE

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