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Typography

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Shayra De Castro
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108 views

Typography

Uploaded by

Shayra De Castro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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z Typography

Typography
 the design, or selection, of letter forms to
be organized into words and sentences to
be disposed in blocks of type
as printing upon a page
https://www.britannica.com/technology/typography
Typography
Graphic designers use typography
as a potent tool to turn text into an
impactful visual.
Typography
The skillful use of typography gives
unique shapes to text in the design and
places the letters in such a way that it
becomes memorable for viewers.
z
Basic Rules of
Typography
Consider Text

First read the text completely so that


you get a unique idea of how it should
be incorporated and integrated into a
design
Show Hierarchy
The designer uses the typography to decide
where a visitor should read first. To create
hierarchy, the designer uses font size and
typeface to catch the eye and drive the
attention to the most important information.
YOU WILL
START HERE This comes second

Then your eyes will


roll diagonally and
look at the happy
orange

And finish here


Pick the right colors
 A wrong choice of typography color may
result in the viewer losing the attention due to
various design elements in the background.
Therefore, the designers and typography artists
pick a color that is in contrast to the
background colors.
Different
z
Elements of
Typography
TypeFaces and Fonts

A typeface is a family of the fonts related to


the typeface.

Fonts are about the width and height of a


typeface and refer to its style
TypeFaces and Fonts

When the designers want to pair fonts


together, they generally pick a
typeface that has a similar
x-height.
The Anatomy of Type
Leading

The vertical
space we see
between each
line of words.
Tracking
Known also as letter spacing, tracking is the
space we see between text characters.

Kerning
Kerning is the space left between
characters and letters.
Line Length
The line length is the standard length of
the text.
Size

Size determines the hierarchy value,


and it is done through the use of
spacing, dimensions, and color.
Hierarchy

is about guiding the reader to notice the


headers, subheadings, and body types as
per the importance of the text.
Color
Text color helps a text stand out. It
conveys the tone of a brand message.
A designer balances the three
components of colors – value, hue, and
saturation.
Alignment
Alignment is a crucial typography
element to unify text to give it equal
size, space, and to ensure the right
distance between each element.
Contrast

Contrast is another key typography element


to help designers highlight an idea or
message. It makes text meaningful,
attention-grabbing, and interesting.

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