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Bulbul Pressure Cooker

Bulbul Pressure Cooker is presented by a group of students. [1] Bulbul was established in 1974 and sells pressure cookers under the Bulbul brand name through 150 distributors and 2000 dealers across India. [2] Bulbul aims to provide good quality products at lower prices. [3] The document discusses Bulbul's background, introduction of its pressure cooker product, segmentation of the cookware market, targeting of customer groups, and the product life cycle of Bulbul pressure cookers.

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Mohit Malviya
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136 views

Bulbul Pressure Cooker

Bulbul Pressure Cooker is presented by a group of students. [1] Bulbul was established in 1974 and sells pressure cookers under the Bulbul brand name through 150 distributors and 2000 dealers across India. [2] Bulbul aims to provide good quality products at lower prices. [3] The document discusses Bulbul's background, introduction of its pressure cooker product, segmentation of the cookware market, targeting of customer groups, and the product life cycle of Bulbul pressure cookers.

Uploaded by

Mohit Malviya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BULBUL PRESSURE COOKER

PRESENTED BY:-
MOHIT MALVIYA
POOJA GUPTA
RASHVINDER KAUR
PRAVEEN
SHISHIR JAIN
background OF Mittal Udyog
company

Mittal Udyog was established in year 1974.

Product are sold under the brand name


“BULBUL”.

It has more than 150 distributors and 2000


dealers across the country.

Company aim is to be provide good quality of


product at lower price.
Introduction of bulbul
pressure cooker

Bulbul is low cost high quality product .

They did not spend much on advertisement.

For great and further growth Bulbul pressure


cooker had tied up.

In oct2006,premium pressure cooker was launched.

“bina kisi jhanjhat ,khana pakai jhat pat.”


Segmentation

Cookware market are segmented on the bases


of
Geographic:-Rural and Sub-Urban bases

Usage:-professional or domestic

income:-lower and lower middle class


Targeting

Targeting is done on the bases of classes:

High Class-industrialist/businesmen employed at


supervisor

Mid class-petty traders

Low class-Unskilled Workers,petty traders


Product Life Cycle

It shows the stages of the product which goes


from introduction to decline from the market.

Phases of PLC:

Introduction

Growth

Maturity

Decline
Product Life Cycle
Product Life Cycle of Bulbul

INTRODUCTION

Established in year 1974

Leading manufacturer of aluminum cookware in


India

Network of 150 distributors and 2000 dealers

Aims to be “one stop solution for kitchenware”.

Extended in 2002 by producing pressure cookers.


Product Life Cycle of Bulbul

GROWTH

Sold the product through its existing distribution


network of cookware.

Got strong footing in cookware sector.

Company promoted brand delivering benefits to


channel partners.

Point of sale display as well as ads in local


newspapers.
Product Life Cycle of Bulbul

MATURITY

At core, company was successful in delivering


quality and safety.

The brand has created position for itself in the


mind of the customers.

Expanded distribution network.

Company promoted products by outdoor


advertising.
Product Life Cycle of Bulbul

In mid June, 2006, came up with 1st TV


commercial.

Several tie up’s like Big Bazaar, Reliance Retail,


and ITC. Tie up with Metro Cash-n-Carry, only
wholesale supermarket in India.

For premium class, launched Bulbul Gold in


2006.
Product Life Cycle of Bulbul

DECLINE OR FUTURE

Pressure cooker as a product is on decline.

Competition from small firms.

Huge market waiting to be tapped

Needs to be aggressive in marketing.

Target the future demand (rural market).


THANX

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