Scribd
Upload
115 views

Cadbury: Presented By: Vedant Jain Abhimanyu

Cadbury is a British confectionery company founded in 1824. It has grown to become the second largest confectionery brand in the world. Cadbury began operations in India in 1948 and now enjoys over 70% market share in India. Cadbury produces a variety of chocolate products under its Dairy Milk brand. It has been successful due to strong marketing, brand recognition, and associating its products with celebrations. However, it faces threats from increasing competition and changing consumer preferences towards healthier options.

Uploaded by

Abhimanyu Parmar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
115 views

Cadbury: Presented By: Vedant Jain Abhimanyu

Cadbury is a British confectionery company founded in 1824. It has grown to become the second largest confectionery brand in the world. Cadbury began operations in India in 1948 and now enjoys over 70% market share in India. Cadbury produces a variety of chocolate products under its Dairy Milk brand. It has been successful due to strong marketing, brand recognition, and associating its products with celebrations. However, it faces threats from increasing competition and changing consumer preferences towards healthier options.

Uploaded by

Abhimanyu Parmar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

CADBURY

Presented by : Vedant Jain


Abhimanyu
CONTENTS

1. Introduction
2. History
3. Milestones
4. Vision and Mission
5. Products Category
6. 4 P’s
7. SWOT Analysis
8. Advertising Strategy
INTRODUCTION
Cadbury is a British multinational confectionery company
wholly owned by Mondelez International since 2010. It is the
second largest confectionery brand in the world after Mars.
Industry : Confectionery
Founded :1824 (196 years ago) in Birmingham, Warwickshire,
England
Founder : John Cadbury
Headquarters Uxbridge, London, England
No. of employees : 71,657
MILESTONES
1

Cadbury chocolate was born:


John Cadbury converts from tea and coffee to selling chocolate
2

First Factory:
About the year 1780, the first machine made chocolate was produced in
Barcelona.
3

With Milk:
After Eight Years of experimenting, the Swiss Daniel Peter puts
The first milk chocolate on the market in 1875.
4

Rodolphe Lindt of Berne produces chocolate which melts


On tongue for the first time in year 1879.
CADBURY INDIA
In India, Cadbury began its operations in 1948 by importing
chocolates.

It today has 5 company-owned manufacturing facilities & 5


sales offices in 5 metros. The corporate office is in Mumbai.

Cadbury enjoys a value market share of over 70% - the highest


Cadbury brand share in the world! The brand Cadbury Dairy
Milk is considered the "gold standard" for chocolates in India.
VISION AND MISSION
Vision: "Working together to create brands people love"

 Mission statement : “Cadbury means quality” this is our


promise. Our reputation is built upon quality; our commitment
to continuous improvement will ensure that our promise is
delivered
PRODUCTS OF CADBURY
Cadbury Fuse
Bournvita Biscuits
5 Star
Bournville
Bournvita
Cadbury Celebrations
Cadbury Dairy Milk
Cadbury Dairy Milk Silk
Choclairs
Gems
Halls
Oreo
Perk
4P’S OF CADBURY
PRODUCT
Chocolate bar

Made from real dark chocolate

Similar design worldwide

Contains more milk than any other chocolate.


PRICE
Their prices are so affordable that anybody can buy it.

Dairy milk chocloates vary in their prices from Rs 5


to Rs 500 plus.

Prices vary with the change in flavour and size of


chocolates.
PLACE
Cadbury dairy milk is produced at the chocolate
factory in Bourneville in Birmingham.
After the chocolate is produced and has undergone all
the quality checks it is transported to the stockrooms.
After this Cadbury sells it products to shops that deal
with beverages and confectionery e.g. corner shops,
super stores.
PROMOTION
As promotion is one of the most important factors for a
company to sell its products because when people know about
a product then they will buy it.
So Cadbury company spends alot for the promotion of
Cadbury Dairy Milk.
Like adds on TV, through posters, organizing events etc
Campaign= “Kuch meetha ho jaye” Recently… Target= To
associate Dairy Milk with celebratory occasions.
Promotion is also done by associating it with Special
occasions.
PROMOTION

THE BIG B FACTOR

• The big factor that has pushed up CDM sales is the Amitabh Bachchan
Camapaign.
• It helped restore consumers faith in the quality of the product.
Market Share of Cadbury in India
SWOT ANALYSIS
S STRENTH

W WEAKNESS

O OPPORTUNITY

T THREAT
STRENGTH OF CADBURY
Reputed topmost chocolate provider
Well known brand
Strong marketing and distribution channel
Customers have positive perception towards the brand
Well established market with vast variety of products
WEAKNESS OF CADBURY
Lack of penetration in rural market

Large population suffers from diabetes, cholestrol


disorders etc.
OPPORTUNITIES OF
CADBURY
Occasion celebrations and festivals in India.
Increasing acceptance of globalisation
Increase in the recent chocolate market
Besides the low calorie product they also provides sugar
free candies.
THREATS OF CADBURY
No brand loyalty in the chocolate market.
High competition
Preference and availability of other substitutes
New brands are entering
Existing brands are introducing new variants
ADVERTISING STRATEGY
CONCLUSION
Cadbury’s a great player in chocolate industry
Consistent change in packaging
Adopted to Indian culture
Special chocolate packs
The prospective customers of cadbury have changed
from kids to adults to celebrate every occasion with
cadbury chocolates.
T
o j a ye
H
e e t ha h
A Ku ch m
N
K

Y
O
U

You might also like