Session 1 Outline & Introduction
Session 1 Outline & Introduction
Swapan Chakraborty
Session 2021-22
Outline
• Session 1: Introduction
1.1 The Themes of Microeconomics
1.2 Brief Review of Important Economic Concepts
1.4 Relevance of Economics in Managerial Decision Making
Process
Case: Health Foods, inc: Situations and Solutions
• Text book :
• Paul G Keat, Phillip Young, Stephen Erfle, Sreejata Banerjee,
Managerial Economics, 7e, Pearson,2018
• References:
1. Robert S.Pindyck and Daniel L.Rubinfield; ‘Microeconomics’,
8th edition, Pearson Education
2. McConnell, Brue and Flynn, Economics, 19e, McGraw Hill
Education (India) Edition 2013, Tenth reprint 2019.
3. 2. Thomas Christopher, S Charles Maurice and Sumit Sarkar:
Managerial Economics, 9th edition, Tata McGraw Hill
Publication, 2010.
Introduction
1. Microeconomics vs Macroeconomics
4. What is Market?
Introduction