Behavior Change
Behavior Change
Foundation of Behavior
1. Attitude - Attitudes are evaluative statements - either favorable or
unfavorable - concerning objects, people, or events. They reflect how an
individual feels about something.
To better understand the concept of attitudes, we should look at an attitude
as made up of three components: cognition, affect, and behavior.
The cognitive component of an attitude is made up of the
beliefs, opinions, knowledge, or information held by a person.
The affective component of an attitude is the emotional or
feeling part of an attitude. The behavioral component of an
attitude refers to an intention to behave in a certain way
toward someone or something. Looking at attitudes as being
made up of three components - cognition, affect, and
behavior - helps show the complexity of attitudes. But for the
sake of clarity, keep in mind that the term attitude usually
refers only to the affective component.
2. Personality - Some people are quiet and passive; others
are loud and aggressive. When we describe people using
terms such as quiet, passive, loud, aggressive, ambitious,
extroverted, loyal, tense, or sociable, we're categorizing
them in terms of personality traits. An individual's
personality is the unique combination of the psychological
traits we use to describe that person.
3. Emotional Intelligence - Research into the area of emotional
intelligence has offered some new insights into personality. Emotional
intelligence (EI) is an assortment of non-cognitive skills, capabilities, and
competencies that influence a person's ability to succeed in coping with
environmental demands and pressures. It's composed of five dimensions: