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2.definition and Concept of Development Communication

The document defines development communication and outlines its key concepts and processes. It discusses development communication as using communication to facilitate socio-economic growth and empowerment. It also describes the roles of organizations like the UNICEF and World Bank in development communication and how they promote two-way information sharing to positively impact communities. Finally, it provides an overview of the analysis, planning, implementation and evaluation process involved in development communication initiatives.

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340 views

2.definition and Concept of Development Communication

The document defines development communication and outlines its key concepts and processes. It discusses development communication as using communication to facilitate socio-economic growth and empowerment. It also describes the roles of organizations like the UNICEF and World Bank in development communication and how they promote two-way information sharing to positively impact communities. Finally, it provides an overview of the analysis, planning, implementation and evaluation process involved in development communication initiatives.

Uploaded by

Nishant
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNIVERSITY INSTITUTE OF MEDIA

STUDIES
DEVELOPMENT COMMUNICATION
PREPARED BY: DR. KAMALJEET KAUR

Definition and concept of Development


communication. DISCOVER . LEARN . EMPOWER
1
Lecture Objectives
1 To understand development and its various aspects.

2 To be aware about the roles & responsibilities of Journalist in


developing countries.

3 To know the requirement of development communication.

lecture Outcome
LO ELEMENTS Level
Number
LO1 Students will know about the concept of development  Apply
communication
LO2 Students will aware about the roles & responsibilities of
Journalist in developing countries Analys
Development Communication Concept
e h
 

https://images.app.goo.gl/t4yyVLMD2GHWF
nfCA 2
Definition
• “The art and science of human
communication linked to a
society's planned transformation
from a state of poverty to one of
dynamic socio-economic growth
that makes for greater equity
and the larger unfolding of
individual potential".
BY (1972) Nora C. Quebral

https://images.app.goo.gl/YypWkMK2ofKhJ1X47
Definition

• World Bank tends to espouse and promote the title "Development


Communication“.

• UNICEF uses "Communication for Development".

• The difference seems to be a matter of semantics and not ideology


since the end goals of these global organizations are almost identical
to each other.
Definition
UNICEF explains:
• Communication for Development (C4D) goes beyond providing information.
• It involves understanding people, their beliefs and values, the social and
cultural norms that shape their lives.
• It includes engaging communities and listening to adults and children as they
identify problems, propose solutions and act upon them.
• Communication for development is seen as a two-way process for sharing
ideas and knowledge using a range of communication tools and approaches
that empower individuals and communities to take actions to improve their
lives.
Definition
World Bank explains:
• World Bank defines Development Communication "as an
interdisciplinary field, is based on empirical research that helps to
build consensus while it facilitates the sharing of knowledge to
achieve a positive change in the development initiative.
• It is not only about effective dissemination of information but also
about using empirical research and two-way communications among
stakeholders". (Development Communication division, the World
Bank).
Concept
• In ‘development communication’, there are two words- ‘development’
and ‘communication’.
• Communication, here is referred to various types of communication
like interpersonal, group and mass communication and Development
is about change.
• The concept of development communication arose within the
framework of the contribution that communication and the media
made for the development of the Third World countries
Concept
• These are organized efforts to use communications processes and
media to bring social and economic improvements, mainly in
developing countries.
• In the late 1950's high hopes were laid on the use of radio and
television to bring about dramatic progress in the world's most
disadvantaged countries

8
Process of Development communication
• Analysis
• Strategic design
• Development & testing
• Implementation
• Evaluation & Re-planning

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BOOKs & REFERENCES
Text Books:-Nibedita Phukan , Development Communication: 

Online References
The Emerging Participatory Paradigm [Web log post]. Retrieved December 1, 2017 from http://www.devalt.org
https://indevjobs.org/career/career-counsel/importance-communication-development/

10
Assessment Pattern
• Internal Examination
• External Examination
• Assignments
• Quiz
• Tutorial
• Surprise Test

11
Summary
• Definition of Development communication
• Importance of Development communication.
• Process of Development communication

12
Summary
• Definition of Development communication
• Importance of Development communication.
• Process of Development communication

13
THANK YOU

For queries
E-mail ID:- [email protected]

14

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