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Business Marketing With Electronics

The document discusses marketing objectives and the marketing mix for businesses. It provides details on the 4 Ps of the marketing mix - product, price, place, and promotion. It then expands the marketing mix to the 7 Ps, adding people, process, and physical evidence. The document discusses what constitutes a product and provides examples of different product categories. It also discusses the product life cycle stages and implications for various marketing strategies like sales, costs, competition, and promotion across the life cycle stages. Finally, it discusses extension strategies to reinvigorate mature products.

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Harikrishnamaraju Guntamadugu
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25 views

Business Marketing With Electronics

The document discusses marketing objectives and the marketing mix for businesses. It provides details on the 4 Ps of the marketing mix - product, price, place, and promotion. It then expands the marketing mix to the 7 Ps, adding people, process, and physical evidence. The document discusses what constitutes a product and provides examples of different product categories. It also discusses the product life cycle stages and implications for various marketing strategies like sales, costs, competition, and promotion across the life cycle stages. Finally, it discusses extension strategies to reinvigorate mature products.

Uploaded by

Harikrishnamaraju Guntamadugu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Marketing

With
Electronics
Marketing objectives - the purpose of marketing

 Marketing objectives are the goals that the firm sets to


allow it to achieve its corporate objectives (overall
aims of the business).

 Market segmentation – who is the target market?

 Market share – what is the market size and


what share is your firm aiming for?

 Marketing mix:
 Product – what type and range of products will you sell?
 Pricing strategy – what price will you set for your products?
 Place – where will you sell and how will you distribute your

 product?
The Marketing Mix

This has 4 key areas:

 Product
 Price
 Place
 Promotion….
The marketing mix – the 7Ps

Marketing
Mix – the
7Ps

Price

Physical Produc
evidence t

Proces Promot
s ion

People Place
Influences on the marketing mix

However, the extended marketing mix takes


into account other important variables that
particularly affect services to make the 7Ps:

 People
 Process

 Physical evidence
What is a Product?
There are 4 general categories of
‘products’:
 Good
 Service Can you think of
an example for
 Place each category?

 Person
Book Tops
The Name which we called Wireless Book
Goods 2 GB Nan`d Flash Drive

“7 .0 inch`s“ TFT Monitor


 Wire Less Book

Speakers

Google Android “OS”

“3 hours “ Battery backup

Water proof keyboard

32 GB Memory Slot & 3 USB


Ports
Mouse Pad

2.1 Stereo Audio out & Mic


Wi-Fi & Bluetooth
Services
For Service Please Feel to Free Dial
“1800 1866 122”

Note: This Facilities available in Only metro politic City`s


Place
 Fist We focus on Andrapradesh

City`s : 15
(Vishakapatnam,kakinada,rajahmundry,
Eluru,vijayawada,guntur,nellore,tirupathi
Cuddapah,kurnool,ananthapur,nizamabad
Karimnagar,warangal,Hyderabad,bhimawaram
Vijayanagaram)

(there are more than 25 cities are there...these are the major bussiness centres in andhra pradesh)

Districts : 23
Where would you place these
products on the life cycle?
Dealer & Stores
 Advertisement
◦ News paper.
◦ Electronic media.
◦ Posters.
 Meetings
 Events District wise.
 Proposals
 Agreements
Identify the implications of each life
cycle stage….
  R&D INTRODUCTION GROWTH MATURITY DECLINE

none   Low      
Sales

 Very High  Falling     Very Low 


Cost per unit

 Very Few     Lots  


Competitors

 Prototype        remove weaker items


Product

 raise media  target new


     
curiosity… segments
Promotion focus

 None Limited       
Distribution

Increase to exploit loyal


Penetration or
 not for sale! Skimming or penteration  Competitive price customers? Or
push up price
Price Discount
Identify the implications of each life cycle stage….
ANSWERS

  R&D INTRODUCTION GROWTH MATURITY DECLINE

none   Low  speeding up At highest Falling


Sales

 Very High  Falling Falling At lowesr Low 


Cost per unit

 Very Few  few  growing Lots Falling


Competitors

Product
New models,
 Prototype One basic model modification &  remove weaker items
diversified
Product improvements

 raise media  target new Stress differences Lower budget to keep


Build awareness
curiosity… segments with competitors costs down
Promotion focus

Growing no of High levels of Reduce unprofitable


 None Limited 
outlets distribution channels
Distribution

Increase to exploit loyal


Penetration or
 not for sale! Skimming or penteration  Competitive price customers? Or
push up price
Price Discount
Extension Strategies
 These are ways to re-invigorate sales of a product after sales
have hit maturity!
Can you think
 New uses for product of any recent
products that
 Enter new markets have used any
 Develop product range of these
extension
 Change packaging strategies?
 Encourage more frequent usage!
Qestions ????
Thanks
&….
All the Best !!

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