EXECUTIVE SUMMARY
WHO WE ARE
We are a Food Packaging & Processing Company committed to bridging the gap between unhealthy
food consumption & hygienic food consumption.
W H AT W E D O
We make available hygienically packaged staple foods such as: Cassava Flakes(Garri Ijebu),
Aromatic Brown Rice(Ofada Rice), Tapioca Granules, Honey Beans… sourced directly from
smallholders farmers and trusted suppliers.
OUR MISSION
To improve the quality of life of our consumers by providing them with healthy, natural and
nutritious food products.
E N V I R O N M E N T A L LY S U S T A I N A B L E
Our packaging bags are reusable and in 3 months’ time, we will be partnering with a recycling
company in a bid to intensify efforts aimed at environmental sustainability.
TARGET MARKET
Individuals (Ages 27-65) in Corporate Institutions (Hotels, Caterers of African
Nigeria Restaurant, Schools, NGOs…) Dishes
Middle & High income earners seeking to eat This category wants to give out edible gifts or charity-
quality and healthy farm produce. souvenirs, Gift hampers, Charity Packs distribution.
22.35% 34% 2.5%
Contribution of the agriculture Approximately 34% of the population Nigeria and Africa population
sector to Nigeria’s GDP between are classified as middle income earners growth rate.
January and March 2021. according to a survey carried out by
(World Bank) Delloitte
MARKETING
online & offline
ONLINE OFFLINE
Trade shows/exhibitions. Company
Social media (Instagram, Facebook,
representatives will attend and participate
Twitter & WhatsApp) in several trade exhibitions.
Content Marketing- Driving more traffic Customer Loyalty Programs/Patronage
with content marketing. Rewards
Referral Marketing. Sales Promotion/Discount Sales
Print advertising. The company's print
Customer Loyalty Programs/Patronage
advertising program includes banners to be
Rewards
in locations where we have an outlet.
Influencer Marketing.
Cold Calling.
Sales Promotion/Discount Sales Direct Marketing.
Business/Revenue Model
Transactional Revenue Model & Also, we use the cost-plus
Retail Sales of our products. pricing strategy.
TRACTION & KEY NUMBERS TO DATE
KEY NUMBERS SINCE SEPTEMBER 2020 – JUNE PROJECTIONS:
2021 (10 MONTHS)
Projected Average Monthly Revenue:
Average Monthly Revenue (Sept N180,000 N1,000,000
2020- June 2021)
Projected Annual Turnover: N12,000,000
Revenue in 10 months N1,500,000
Projected Annual Cost of Production:
N8,400,000
Total Cost of Production N1,000,000
Gross Profit:
Quantity of Products sold till 1000
date packs since September.
N3,600,000
No of Customers 150 customers
INNOVATIVE CHARACTER OF THE
IDEA/COMPANY
Choice of
Approach to
Packaging
sales
Material
I N N O VAT I O N
Integrating
Offering Monthly
Environmentally
Subscription based
Sustainable
Food Packages
Practices-
Sensitizing Customers on reusing pouches &
partnering with recycling companies.
Planned Growth
To increase product offering (Garri
• NAFDAC Certified. Ijebu rich in VitA)
• Food Safety Certification &
2022 Partnerships: 2023
Licensing
Q1 • Q3
100 Retail stores in Lagos
• Launch our website
• 10 Retail Stores outside Nigeria
Partner with 2 Recycling 2022 launch the Farm2Belle
2021
Q3 Companies in Lagos Q2 Mobile App
Social Impact
Farm2Belle focuses on SDG 2 & 3 by providing access to market for smallholders
farmers & by reducing post-harvest loses. We are also contributing to the
promotion of good health & wellbeing by tackling adulterated food consumption.
We ensure consumers have access to staple foods without worrying about the
farming and sorting process.
Other social impact we are addressing are in line with SDG 8 & 13. We are
providing jobs and also integrating environmentally friendly processes such as
reduction of waste pollution.
Team
MANAGEMENT
Salamah Balogun Oluwatobi Aliu
Founder/CEO.
Line worker, SSCE, 10months experience.
ADVISORS
Kola Lasisi Mojisola Bakare M o s e s Ay e m l o Abiola Salami
10 years’ experience in 5 years in Food Packaging & Over 6 years in Business Registered Dietician &
agriculture. Processing. Development. Nutritionist with over 5 years’
experience.
S U P P O RT – D E V E L O P M E N T P L A N
JOB EMPLOYMENT TRANSFER OF KNOWLEDGE SUSTAINABILITY
THANK YOU
KNOWLEDGE PARTNERSHIP NETWORK FUNDING
Desig n b y : Lawvisu als. o rg
+2348181927215
