VALUE ADDITION IN FLOWERS
PRESENTED BY,
SUGEERTHI G
2020614033
INTRODUCTION
Value addition is a process in which for the same volume of a
primary product, a high price is realized by means
processing, packing, upgrading quality of or other
such
the methods.
Value-added floriculture refers most generally to
manufacturing process that increases the value of primary
commodities.
Value-added floriculture may also refer to increasing the
economic value of a commodity through particular production
process eg.organic produce, or through regionally branded
products that increase consumer appeal and willingness to pay
a premium over similar but differentiated products.
Cont….
Value-added floriculture is regarded by some, a significant
rural development strategy.
Value added floriculture is a process of increasing the
economic value and consumer appeal of any floral
commodity through changes in genetics, processing and
packaging diversification with this profitability of a
commodity is increased especially small scale floriculture
industry.
Profit potential is increased when an indistinctive raw
commodity is converted into a unique product.
The value addition for marketing flowers includes adoption
of postharvest technology and improved logistics.
VALUE ADDITION IN FLOWERS
1. Essential oil extraction from flowers
2. Cut flower production for occasion/flower forcing
3.Foliage and other parts of plants
VALUE ADDED TECHNOLOGY
. Working with flowers is of course a benefit, but a successful
operation requires a great deal of highly specialized knowledge
and skills, since the industry is highly technical and scientific.
It includes preparation of garlands, bouquets, veni, button-hole,
flower baskets, floats, floral wreaths, corsages etc can add value
up to 5-10 times from flowers and green foliages
It also includes making of dry flowers and extraction of essential
oil or pigments.
These new models of value addition in flower have high export
potential and can play a significant role in generation a new flower
market strategy.
Even making of value added products is an artistic and creative
work much more closely related with women
Garland Gajra
Crown
Hair ornament
Flower ornaments
Corsages
Boutonnières
12
3/29/2017
Dry Flower
Basket
FLOWER ARRANGEMENTS IN SEALED
GLASS CONTAINERS
OBJECTIVES OF VALUE ADDITION
To improve quality.
To enhance selling.
To gain higher profit.
To reduce post harvest
loss.
Can provide demand
for high quality.
Use of unsold flowers
(unmarketable) ie
roses used gulkand.
Increase export.
NEED FOR VALUE ADDITION
To improve the profitability of farmers
To empower the farmers and other weaker sections of society especially
women through gainful employment opportunities and revitalize rural
communities.
To provide better quality, safe and branded products to the consumers.
To emphasize primary and secondary processing.
To reduce post harvest losses.
.
CHOICE FOR VALUE ADDITION
Unique - The product we develop should be one of its own kinds for which
crop and variability indigenous to our country should be exploited.
Novelty - The product should be new and unusual like blue or black rose
and likewise so that no one can compete.
Export potential - The product developed should have demand in
international market for higher return and appreciation of benefit of global
trade.
High value - The product should have high value for low volume for ease
of trading and distribution and the extracts from Indian spices and herbal
medicinal plants can fulfill this requirement.
CHOICE FOR VALUE ADDITION
Availability - Consistent availability of the product in required
quantity should be ensured for stable market and faith.
Market - Any product that is developed must have market because
market is the key for success of any product.
WAYS TO ADD VALUE
process the raw material
Pre cut, wrap and package
Take a unique approach
Label the product
Distinct product appearance
Increase shelf life
Provide recipes/cookbook
Gift baskets or multi-pack
Build reputation, relationship
FACTOR REQUIRED FOR VALUE
ADDED ENTERPRISES
1. A unique product
2. An enthusiastic promoter of the product
3. The right kind of labeling and packaging
4. Aggressive marketing
5. A full time presence on the farm
6. Strong agricultural or livestock knowledge
7. Ability to cater to customers
8. Assistance from agencies and universities
9.A strong relationships with the local community
10.Safe food handling and food safety regulations
11.Product liability insurance
CHALLENGES
Varieties as per market preference
Technology for value added products
Knowledge of standards
Synergy in the plan and approach of agencies at various
levels in different functional areas viz. research, extension,
finance, quality assurance and certification.
INDIAN SCENARIO
1. The indian floriculture industry comprises the florist trade , nursery plants,
potted plants , bulbs and seed production , micro propagated materials , dried
flowers, dried foliage, and extraction of oil from flowers.
2. India is the 5 th largest exporter of dried flowers, and second largest
exporter of dried foliage in the world accounting for around 7% of the world
exports in dry flowers and foliage.
3. The main export markets for indian dry flower industry are USA,
Netherlands, UK and Germany.
4. India is second largest exporter of essential oil in the world after
USA. Indias exports of essential oil stood at US$ 329 million in 2008-
09.
THANK YOU
