Lecture 2
Lecture 2
1
Introduction
As with words, your construction of sentences will also depend on
the kind of audience you are writing for.
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Introduction
Example 1
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Introduction
Example 2
Communication Situation: A car dealer and customer
interaction. The car dealer says:
To a technical person: ‘INDIGO is 1405CC, MPH petrol
engine which delivers 85 bhp at the torque of 11 kgm @ 3000
rpm.’
To a non-technical but well-educated person: ‘INDIGO has a
powerful 85 bhp petrol engine with computer-controlled fuel
injection system.’
To a layman: ‘INDIGO has a very good modern petrol engine.’
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Guidelines for Effectiveness
Prefer Short Sentences
Simplicity in writing can be achieved mainly by writing short sentences.
Preferring shorter sentences does not mean that you cannot use long
sentences at all.
You can use them if required, but construct them meticulously so that
clarity is achieved.
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Guidelines for Effectiveness
Prefer Short Sentences
While giving a speech, you can use long sentences to good
effect by using appropriate pauses, modulation, and body
language.
But as these non-verbal and paralinguistic features are
missing in writing, you should be careful in framing
sentences.
The best sentence is that which a reader can understand in
the very first reading.
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Guidelines for Effectiveness
Prefer Short Sentences
It is appropriate to use medium-length sentences
(about 20 words) for linking ideas.
Though there is no rule about the length of a sentence,
most effective business writing has an average length of
20 words per sentence or fewer.
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Guidelines for Effectiveness
Break the Sentence
When a sentence is loaded with a lot of information, it becomes
very difficult to decipher the meaning.
It is difficult to break a sentence only when the ideas are too closely
knit.
You can see the advantage of short sentences over long sentences
from the following examples:
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Guidelines for Effectiveness
Prefer Short Sentences
Fog Index: The Fog Index was devised by the American, Robert Gunning to
assess the readability of any text. In his view, the more a writer uses long
sentences and words, the more the clarity of the text is ‘fogged.’ This simple
method is calculated as follows:
Choose a sample text containing about 100 words.
Count the number of sentences and the number of words. Divide the number of
words by the number of sentences to arrive at the average sentence length (ASL).
Now count the number of long words (NLW—those with three or more syllables).
You can’t count proper names, combination words like chairperson or firefighter or
three-syllable verbs created by adding “es”, “ed” like united or arranges.
Perform this calculation
Fog Index = (ASL+NLW) x 0.4
Original: The tinder must be some soft, inflammable material. This may
be dry grass, leaves, or wood shavings.
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Guidelines for Effectiveness
Original: The experiment was over. I completed the report. I shut
down the power supply. I submitted the report to the instructor. I left
the laboratory.
Revised: I completed the report as soon as the experiment was over.
After shutting down the power supply, I submitted the report to my
instructor and left.
Original: The logs are fastened to a chain running up an incline. When
they reach the floor of the mill they are rolled onto the carriage. The
carriage is about forty feet long by fifteen wide. It moves the logs
toward the saw after each is cut by means of an automatic feeding
device.
Revised: The logs are fastened to a chain and hauled up an incline to
the floor of the mill, where they are rolled onto the carriage. The
latter, which is about forty feet long by fifteen feet wide, is provided
with an automatic feeding device by means of which the logs are
moved towards the saw after each cut.
The original versions sound choppy and disjointed whereas in the
long sentences, the sequence of thoughts is smoothly linked.
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Guidelines for Effectiveness
Be Stringent with Words
You can also shorten sentences by being careful with words.
Usually the briefly worded sentence saves the time of the reader
apart from being clear and more interesting.
If you are vigilant with your use of words, you will find a way to say
the sentence in a shorter way.
Once you have learnt to economize, you will notice that your earlier
writing was wasteful and uneconomical.
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Guidelines for Effectiveness
Avoid Cluttering Phrases
Sentences often become long because of cluttering phrases.
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Guidelines for Effectiveness
Avoid Pleonasm or Redundant Phrases
To write with simplicity and clarity avoid using excess words which do
not contribute any meaning to the sentence.
Sometimes you need to reconstruct the sentence while eliminating these
extra phrases, while at other times you can just delete them.
Look at some of the examples of pleonasm taken from technical writing:
It has been glaringly noticed from the records of the accounts that the
company faced great loss in this fiscal year.
The initial words in the sentence do not add anything substantial to the
meaning of the sentence. Therefore they can be dispensed with, and the
sentence can be reconstructed thus:
The records of the account indicate that the company faced great loss in this
fiscal year.
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Avoid Pleonasm or Redundant Phrases
Original: I am of the opinion that the company
managers should be admonished for their misconduct.
Revised: The company managers should be admonished
for their misconduct.
Original: In the light of the fact the Mr. Ali has worked
with effort to build his website, we must give him the
contract.
Revised: Since Mr. Ali has worked with effort to build his
website, we should give him the contract.
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Avoid Pleonasm or Redundant Phrases
Original: It is essential that there be no construction of
houses in the area designated as the sanctuary for
wildlife.
Revised: There should be no construction of houses in the
area designated as the wildlife sanctuary.
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Avoid Pleonasm or Redundant Phrases
Original: Many of the riders were boys with skinny
frames and bold spirits.
Revised: Many of the riders were skinny framed bold
spirited boys.
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Guidelines for Effectiveness
Avoid Roundabout Expressions
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Avoid Roundabout Expressions
Original: The table is intended to assist investors in
understanding the costs and expenses that a
shareholder in the fund will bear directly or indirectly.
Revised: This table describes the fees and expenses you
may pay in connection with an investment in our fund.
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Avoid Roundabout Expressions
Original: The following summary is intended only to
highlight certain information contained elsewhere in
the prospectus:
This summary highlights some information already
included in the prospectus.
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Guidelines for Effectiveness
Avoid Needless Repetition
Repetition of a word or idea unnecessarily lengthens the sentence, without in
any way adding to the meaning.
Most of the time, it serves no purpose at all as you can observe in this
sentence:
A more direct version, I was born in July conveys the same meaning.
Another example:
By not repeating the word that, the sentence reads much more crisp:
Before I finalize the schedule, please let me know your future plans.
This can be better written as:
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Guidelines for Effectiveness
Prefer Right Ordering and Proper Emphasis
In order to convey the exact meaning of what you wish to say, you must
put words in the right order.
You already know that the sentence length affects the emphasis.
It is the short sentence which carries more emphasis than the longer ones.
It stands out of the rest of the sentences and calls attention to its contents,
giving a single uninterrupted message.
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Guidelines for Effectiveness
Prefer Right Ordering and Proper Emphasis
Longer sentences which contain many ideas are a little
confusing as the emphasis gets diluted across the contents.
To highlight varying emphasis, let us take this example:
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Guidelines for Effectiveness
Prefer Active to Passive Voice
Economy of words is one of the hallmarks of good writing, and
using the active, rather than passive voice, is one way to achieve
economy.
You can use passive voice occasionally, wherever you want to avoid
the use of personal pronouns; otherwise it is preferable to use
active voice.
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Prefer Active to Passive Voice
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Guidelines for Effectiveness
Avoid Ambiguous Sentences
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Guidelines for Effectiveness
Avoid Ambiguous Sentences
Example 1 (a word as modifier)
Original: The delay in transit nearly drove the manager frantic.
Revised: The delay in transit drove the manager near frantic,
Example 2 (a phrase as modifier)
Original: UET has bought new chairs for the programmers with
more comfortable seats.
Revised: UET has bought new chairs with more comfortable seats
for the programmers.
Example 3 (an elliptical clause as modifier)
Original: After proofreading every word, the memo was ready to be
signed.
Revised: After proofreading every word, we got the memo signed.
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Guidelines for Effectiveness
Avoid Ambiguous Sentences
He noticed a large stain in the rug that was right in the
centre
He notices a large stain in the centre of the rug
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THE END
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